Public Health & Community Pharmacy Pandemic Preparedness
Community pharmacies play a crucial role in pandemic preparedness through advanced planning and coordination with public health. An MOU template is available to facilitate collaboration and efficient response strategies, enhancing vaccine distribution and coverage during emergencies.
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Presentation Transcript
Public Health/Community Pharmacy Pandemic Preparedness Memorandum of Understanding (MOU) Sample Message Map
About Message Maps About Message Maps A way to anticipate and answer likely questions An opportunity to focus on key points What you want your audience to know What your audience wants to know Correcting what your audience may misunderstand or get wrong The Rule of Threes 3 key messages Repeated 3 times 3 supporting messages for each key message
Message Map Template Message Map Template Key Message #1 Key Message #2 Key Message #3 Supporting Message 1a Supporting Message 2a Supporting Message 3a Supporting Message 1b Supporting Message 2b Supporting Message 3b Supporting Message 1c Supporting Message 2c Supporting Message 3c Source: How to Create a Message Map by Rusty Cawley, APR, Assistant Director, Communications and Public Relations, Division of Research, Texas A&M University. Condensed from the National Center for Food Protection and Defense s Risk Communicator Training for Food Defense Preparedness, Response & Recovery.
Sample MOU Messages Sample MOU Messages Community pharmacies already play a key role in vaccinating adults against seasonal influenza; their role in an influenza pandemic is even more crucial. (We/public health need you/community pharmacies!) Community pharmacies will be better positioned to play this role if advanced planning and coordination with public health start now. (Get to the head of the line!) An MOU template is available to jump-start pandemic planning and preparation. (We don t have to start from scratch; we can adapt what s already been done.) 1 out of 5 adults receive seasonal influenza vaccination in a pharmacy or retail setting. Pandemics are unique public health emergencies, not well covered by all- hazard agreements. Sorting out the enrollment, training, distribution, allocation, storage, payment, and communication issues can be done but it takes time and effort and shouldn t be left to the last minute (or during an emergency). If pharmacies join traditional immunization providers to administer vaccine during a pandemic, we could achieve 80% adult coverage in just 11 weeks instead of 19 weeks without pharmacy participation. The required response is likely to be complex: multiple doses of vaccine, multiple vaccine products, and possibly adjuvant needing to be matched and mixed with vaccine antigen products (at the point of administration to patients). Legal staff from public health and community pharmacies will need to review the MOU language and specifics, but it helps that national and state public health AND pharmacy organizations already are on board. We know from H1N1 experience and modeling that delaying vaccinations until a pandemic peaks will have little impact on the course of the pandemic it s just too late. With coordination in place ahead of time, pharmacies can ensure access to early allocation of federal pandemic vaccine supply. Other states have successfully gone through this process; we can learn from them and adapt an MOU to our state s specific needs.
