Pushing TV Cover Curves: An Optimal Blend for Cost-Effective Reach
Discover the optimal blend of Linear and BVOD advertising for cost-effective reach among the 16-34 age group. Explore different campaign spends and strategies for linear TV and BVOD in 2022. Dive into detailed cover guides for various demographics like adults, housepersons, and children. Source insights from Barb BVOD Planner for effective advertising campaigns.
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Presentation Transcript
TV Cover Curves AWS Push The Limits
A 30:70 blend of Linear:BVOD is optimal for cost effective 16-34 reach 80 70 60 50 1+ REACH % 40 100% Linear TV (2022) Linear TV 30% / BVOD 70% (2022) 100% BVOD (2022) 30 20 10 0 - 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 CAMPAIGN SPEND Source: Barb BVOD Planner (2022, 6 weeks 39-44) / natural delivery / station average prices
2022 Cover Guide ABC1 Adults 90 80 70 60 1+ REACH % 50 40 100% Linear TV (2022) Linear TV 70% / BVOD 30% (2022) 100% BVOD (2022) 30 20 10 0 - 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 CAMPAIGN SPEND Source: Barb BVOD Planner (2022, 6 weeks 39-44) / natural delivery / station average prices
2022 Cover Guide Adults 90 80 70 60 1+ REACH % 50 40 100% Linear TV (2022) Linear TV 90% / BVOD 10% (2022) 30 BVOD 100% (2022) 20 10 0 - 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 CAMPAIGN SPEND Source: Barb BVOD Planner (2022, 6 weeks 39-44) / natural delivery / station average prices
2022 Cover Guide Housepersons + Children 90 80 70 60 1+ REACH % 50 40 100% Linear TV (2022) Linear TV 20% / BVOD 80% (2022) BVOD 100% (2022) 30 20 10 0 - 500,000 1,000,000 1,500,000 2,000,000 2,500,000 CAMPAIGN SPEND Source: Barb BVOD Planner (2022, 6 weeks 39-44) / natural delivery / station average prices
