Radical Changes in Technology Consumption Trends
Explore the evolving landscape of technology consumption, challenging traditional business models. From personalization to new services and fields of application, discover how technology is reshaping the way we interact with digital content.
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TECHNOLOGY CONSUMPTION MODULE 6 UNIT 1 PILAR ORERO UNIVERSITAT AUT NOMA DE BARCELONA Dept. of Legal, Language, Translation and Interpreting Studies, Section of in Modern Languages for Interpreters and Translators University of Trieste, Via Filzi, 14 - 34144 Trieste, Italy Project numberStudies: 2016-1-IT02-KA203-024311 www.adlabproject.eu FUNDED BY THE ERASMUS + PROGRAMME OF THE EUROPEAN UNION
TECHNOLOGY CONSUMPTION AD consumption is going through a radical change. Current business models are being challenged by: technology development, and production trends.
NEW AD SERVICES AD with Clean Audio. AD with Easy to Read.
NEW AD SERVICES AD with slow/fast reproduction. AD delivered by text-to-speech technology. Personalisation.
PERSONALISATION End users as producers and distributors. Promoting emotional and social connectivity.
ATAWAD AND BYOD New technology breaks down functional barriers New landscape: convergence & seamless access
ATAWAD AND BYOD ATAWAD anytime, anywhere and on any device. BYOD bring your own device
NEW SERVICES: EXAMPLE Source: https://aira.io
NEW FIELDS OF APPLICATION Consulting the Internet. Help in daily chores.
OTHER School, work, travel. Sport and cultural events. Online navigation: e-ticketing, official paperwork, etc.
TECHNOLOGY CONSUMPTION MODULE 6 UNIT 1 PILAR ORERO UNIVERSITAT AUT NOMA DE BARCELONA Dept. of Legal, Language, Translation and Interpreting Studies, Section of in Modern Languages for Interpreters and Translators University of Trieste, Via Filzi, 14 - 34144 Trieste, Italy Project numberStudies: 2016-1-IT02-KA203-024311 www.adlabproject.eu FUNDED BY THE ERASMUS + PROGRAMME OF THE EUROPEAN UNION
The preparation of this presentation was supported by ADLAB PRO (Audio Description: A Laboratory for the Development of a New Professional Profile), financed by the European Union under the Erasmus+ Programme, Key Action 2 Strategic Partnerships, Project number:2016-1-IT02-KA203-024311.
The information and views set out in this presentation are those of the authors and do not necessarily reflect the official opinion of the European Union. Neither the European Union institutions and bodies nor any person acting on their behalf may be held responsible for the use which may be made of the information contained therein.
