Red Cross Disaster Response Q3 2019 Update
In Q3 of 2019, the American Red Cross provided assistance to communities affected by various disasters, including floods, tornadoes, and winter weather. Red Cross volunteers played a crucial role in delivering aid and support to those in need. The organization responded to numerous significant disasters and everyday incidents, offering critical services such as shelter, meals, and relief items. Additionally, the Red Cross extended its support globally by responding to major emergencies in different parts of the world.
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FY19 DISASTER UPDATE: Q3 (Jan.Mar. 2019) FOR ADGP MEMBERS
Between January and March 2019, the American Red Cross helped people in need following disasters large and small. We responded in communities devastated by intense flooding, destructive tornadoes and severe winter weather all while helping people affected by home fires and other everyday disasters in communities nationwide. 2
Red Cross volunteers like Tom and Addie delivered help and hopeto people who had lost everything. Support from ADGP members like you enabled the Red Cross to mobilize immediately, responding to the needs of thousands of people whose lives were upended by floods, tornadoes and other disasters. 3
During this quarter, the Red Cross responded to 42 significant disasters across the country, including 14 very large events. At the same time, we responded to thousands of everyday disasters, like home fires. 5 13 11 1. TN Floods (level 4) 10 9 2. Northern MS Floods (level 4) 6 12 3. Northern AL Floods (level 3) 4. KY Floods (level 3) 4 5. OR Blizzard (level 3) 14 1 6. Northern CA Floods (level 3) 2 7 3 7. GA Tornado (level 3) 8. East AL Tornado (level 4) 8 9. KS, NE and IA Floods (level 5) 10. IA Floods (level 3) 11. WI Floods (level 3) 12. NW IL Floods (level 3) 13. Eastern Dakotas Floods (level 3) 14. MO/AR Floods (level 3) Includes domestic disasters with costs of $10,000+ (i.e. level 2 and higher) 4
Q3 Domestic Response Totals More than 3,000 Red Cross disaster workers and our partners provided critical services to families across the country. 9,800 health and mental health contacts provided 1,900 Households provided recovery assistance 251,200 meals and snacks served 5,800 overnight shelter stays provided in 107 shelters 112,500 relief items distributed FY19 Totals 164,800 17,200 232,900 1,043,900 4,651,100 Includes domestic disasters with costs of $10,000+ (i.e. level 2 and higher) 5
During the quarter, the American Red Cross responded to or continued to respond to seven major emergencies around the world. 1. Europe Population Movement 2. Indonesia Earthquakes and Tsunamis 3. Typhoon Mangkhut 4. India Floods 1 5. Americas Population Movement 6. Mozambique Tropical Cyclone Idai 4 3 5 7 7. Nigeria Floods 2 6 6
Q3 International Response Totals The American Red Cross actively supported disaster preparedness, relief and recovery work in 19 countries. $2,309,366 funds donated* 23 9 preparedness and risk reduction projects people deployed FY19 Totals $5,582,007 30 25 *Reflects funds donated by American Red Cross to IFRC, ICRC or Red Cross Red Crescent national societies following specific disasters. 7
Q3 Home Fire Campaign Totals The Red Cross also supported preparedness and education efforts to combat the nation s biggest disaster threat home fires. To date, 582 lives including 197 children have been saved through campaign efforts. 86,600 new smoke alarms installed 3,000 batteries replaced in existing smoke alarms 30,700 escape plans made 35,100 homes made safer FY19 Totals 98,900 241,700 86,300 8,000 8
Your Benefits and Resources We were pleased to provide the following recognition and engagement opportunities during this quarter. Logo in one full-page ad inBusinessweek, on newsstands beginning Mar. 29 for two weeks and generating 600,000 impressions. Acknowledgement in Red Cross FY18 Annual Report and FY18 Disaster Update annual publications shared with our supporters. Template communications materials provided, including social posts and article content. These aligned with timely Turn and Test smoke alarms messaging for Daylight Saving Time and Red Cross Giving Day on Mar. 27. Invitation to bi-annual members-only update call with Disaster Cycle Services leadership on Jan. 17 to review disaster work and discuss future plans. During major disaster responses: Recognition in tworedcross.org disaster news stories, achieving a combined 8,600 page views. o Recognition in seven disaster Information Update emails shared with Red Cross supporters. o 9
Join Us! You can deepen your partnership and help save more lives by aligning with these highly visible campaigns. Missing Types June 11 June 30, 2019 Sound the Alarm April 27 May 12, 2019 The Red Cross will again draw attention to the missing types of blood (A, B and O) and invite the public to fill them with a goal of inspiring 50,000 new blood donors. The Red Cross will again install 100,000 smoke alarms, provide fire safety education in 100 communities nationwide and raise awareness through a major media push. Raise awareness and help fill missing blood types by removing the A, B and O letter(s) from your logo and other brand assets and inviting your employees and customers to make an appointment to give. Invite your employees to volunteer to Sound the Alarm for home fire safety in their communities. Contact your relationship manager to learn more! 10
THANK YOU FOR YOUR LIFESAVING SUPPORT We are so grateful for your ADGP membership and to have you in the Red Cross family. Your generosity truly makes our critical work possible, every day and everywhere. .
