Reimagining Tourism Events in the Post-COVID Era
Explore the challenges faced by the tourism industry and the event sector due to COVID-19, along with proactive and digital solutions. Learn how to empathize, ideate, and implement innovative strategies to navigate these challenges successfully. Discover ways to redefine engagement and collaborate effectively in the new normal of business events.
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Presentation Transcript
Design thinking IDEATE TEST EMPATHIZE DEFINE PROTOTYPE
COVID-19 Challenges to the tourism industry Specific challenges in the event sector INSPIRATION -Social distancing -Quarantine -Avoidance of crowd gathering -Travel restrictions / border controls -Flight cancellations -Minimizing the loss of revenue -Guaranteeing the safety of attendees -Providing high-touch environment for attendees -Coordinating with stakeholders across the supply chain -Suspension of travel insurance -Long lead time required -Employer s limited budget to send employees to attend events Reactive solutions: Cancellation / Postponement / Relocation Digital solutions: Virtual event / Hybrid event IDEATION Reimagine Collaboration IMPLEMENTATION Redefine Methods Reinvent Engagement Rethink how to attract and connect with the participants. Be flexible & agile when testing ideas.Redefine methods: response, recovery, regeneration. Provide immersive experience. Engage with technology such as as live polls, online quizzes, event live streams and online chat rooms. Design live experiences for face-to-face events. Form as an industry-led, government-supported, or business-to-business, collaboration that will act quickly by prototyping ideas on safe business events.
Inspiration (Empathize & Define) An inspiration requires an understanding of the challenges that an organization is trying to address before searching for solutions. Therefore, it is vital to understand key challenges to the tourism industry, as well as the events sector specific challenges. Challenges to the tourism industry Specific challenges in the event sector -Social distancing -Quarantine -Avoidance of crowd gathering -Travel restrictions / border controls -Flight cancellations -Minimizing the loss of revenue -Guaranteeing the safety of attendees -Providing high-touch environment for attendees -Coordinating with stakeholders across the supply chain -Suspension of travel insurance -Long lead time required -Employer s limited budget to send employees to attend events
Ideation (Ideate) Ideation can be categorized into two types, which are reactive solutions and digital solutions. Reactive solutions: Cancellation / Postponement / Relocation Digital solutions: Virtual event / Hybrid event
Implementation (Prototype & Test) The implementation stage of design thinking focuses on prototyping with iterative feedback from stakeholders during testing. Reimagine Collaboration Redefine Methods Reinvent Engagement Rethink how to attract and connect with the participants. Be flexible & agile when testing ideas.Redefine methods: response, recovery, regeneration. Provide immersive experience. Engage with technology such as as live polls, online quizzes, event live streams and online chat rooms. Design live experiences for face-to-face events. Form as an industry-led, government-supported, or business-to-business, collaboration that will act quickly by prototyping ideas on safe business events.
