Renaming and Rebranding Strategies for Advocacy Organization
Discover the journey of ACRE's renaming and rebranding process in this insightful collection of images and research findings. Learn about the objectives to enhance clarity, credit, and unity, preparing for the change ahead. Stay engaged for new materials in 2023 to strengthen and unify NRECA's advocacy efforts.
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Presentation Transcript
That Was Then | Pg. 1
Changing Course | Pg. 2
Research: What We Heard Renaming and rebranding ACRE will: Policymakers Make connections between donations, electric cooperatives and NRECA more clear. Donors Reflect their own identities and experiences with NRECA and electric co-ops. Policymakers & Donors Eliminate confusion about the PAC s association(s) and objective(s). | Pg. 3
This Is Now | Pg. 4
Maximizing Our Advocacy Impact Clarity, Credit and Unity | Pg. 5
What You Need to Know March Jan./Feb. Prepare the co-op for change April-Dec. Launch Stay Engaged New Materials Available 2023 | Pg. 6
