Responsibilities of a Marketer: Market Research, Strategy, Advertising

MARKETERS RESPONSIBILITIES

WHO IS A MARKETER? A marketer is an individual who is responsible for creating an involvement chain between the customer and the product or service offered by the company. This involvement is garnered by maintaining huge stocks of goods for supply or properly advertising the product to invite huge sales. However, a major confusion arises when marketeers dive into the picture. Even though the terms sound quite similar, there is a huge difference on a wide array of fronts.

A marketer is responsible for anything and everything with regard to marketing. As such, a marketer has the authority to implement decisions that are deemed to be profitable from his end. A marketeer,on the other hand,is focused towards each and every customer and helps in strengthening one on one relationship between customers and the brand.

There are various responsibilities of a marketer such as: 1. Market research - A marketer is required to keep a close eye on the market trends and the changes happening around them. There are 3 sectors of market research that a marketer is concerned with. These include: Market information such as the price, supply, and demand in the market. Market segmentation which is basically concerned with dealing with the different customer fragments and their fragmented choice or preference. Market trends, as the name suggests, are the varied changes occurring in the market which influence the product requirement and level and quality of competition in the market.

2. Designing a strategy - A marketer is also responsible for designing a strategy for all the tasks in connection with the marketing of the product. There are a variety of decisions that need to be made in order to make profits in the longer run. Some of these decisions include the following. Which route to undertake for a groundbreaking entry in the market? What is the overall demand and supply for the respective product in the market? Which is the best time for the entry of specific products? What are the best means to advertise a product? Apart from all these, a variety of other strategies are also devised in advance for proper disposal of the marketing plan.

3. Advertising - This involves the marketer to oversee the marketing ad designed for the promotion purpose. This includes deciding the medium used for promotion, overseeing the phrases or dialogues used in these ads, projection of the brand as a whole, etc. 4. Responsible for the sales - The job of the marketer makes a direct impact on the sales of the company. Apositive bearing on the sales says a lot about the practices incorporated by a marketer and vice versa. At the end of the day, a satisfied customer and a profitable firm are what keeps the marketer in demand.

5. Public relations - Marketers are responsible for improving the public relations of the company. They are constantly required to communicate the company s product policy with the customers, in order to generate hype in the market. 6. Listening to customer needs - To establish a marketing strategy, it s necessary to get closer to the clients and listen in order to find out what their needs are. It s a marketing department task, to plan the necessary means for receiving customer feedback. 7. Innovate - Customers need to be surprised, and every day, given the higher offer, they are more demanding with this. The marketing department should work on new promotions, affiliate programs, customer retention techniques, improvements in the conversion of their messages and actions