Restaurant Snapper UX Design Presentation
This presentation focuses on the UX design process for a restaurant locator application, highlighting key features desired by users and required by the software development company. It includes details on the approach, platform, deliverables, and competitive landscape, aiming to enhance user interaction and satisfaction.
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Presentation Transcript
Restaurant Snapper UX Design Kickoff Meeting Presentation
Imagine that you are an employee of an independent consulting firm. You have been assigned to work on a project that involves consulting with a software development company to develop a restaurant locator application. The software development company is full of experienced developers but frequently uses consultants to bring in fresh ideas and perspectives. You are responsible for designing and proposing the user experience (UX) for this new application, and the company s design department will participate in an advisory capacity. They have provided you with background information, company desires, and application requirements. Their preliminary research shows that users want the following features: The ability to search by address or GPS coordinates The ability to sort by price, distance, and cuisine A list of results with abridged details A full screen of individual restaurants with extended details In addition, the company has the following requirements: The top two spots for search results should be reserved for sponsored results. When a user is browsing in detailed mode, one sponsored result should appear every third slide. You will present your design process to the client s design department, followed by a prototype that will be presented to a group of decision making stakeholders. User Experience (UX) Design Presentation: This part of the final project centers on your interactions with the design team. Your presentation will outline the general design process, explain how you intend to approach the design, indicate which platform you will be designing for (web or mobile), and describe the deliverables they can expect.
Project Brief Restaurant Snapper A Restaurant Location Application for Consumers Users search by address, near me , or GPS Coordinate Ability to sort and filter by Price, Distance and Cuisine View list of results with abridge details List results link to full screen for extended details Competing with Restaurant Finder Open Table Urban Spoon Taste Finder Restaurants Near Me Restaurants can purchase sponsorship which will place restaurant at top of search results list and specific intervals on full screen details. TripAdvisor
Introduction to UX User Experience (UX) Design is the practice of intentionally designing products in a way that enhances the user s interaction and satisfaction while using the product. (sometimes referred to a User Centered Design Approach) A UX designer works collaboratively with Product Managers, Project Managers, Visual Designers, Developers, SEO Experts, Content Specialist throughout the development cycle in order to design a robust product that meets the business needs of the organization, the user needs for using the product.
Benefits of User Centered Design Approach 1. Ongoing user research and testing creates confidence to create products users will want Iterative design and improvements reduce risk that product will not succeed. Making something people want use means a better return on investment Making something easier to use equals customer loyalty Understanding the customer journey and acting on this information give you an edge on the competition 2. 3. 4. 5.
Competitive/Market Review Daily 27% Weekly 31% Monthly 23% Of US Smartphone Users Have Looked for Local Information 52% 50% 26% Made a purchase from a business instore Looked up the business on a map or got directions Have of those Smartphone Users Have Taken Action as a Result Visited a Business Number of searches per month for restaurants by category Informational Location 65.6 M 13.6 M Type 4.3 M Quality 1.8 M Value 500 K Restaurant Directory 218 K
Competitive/Market Review Restaurant Search Applications focus on one or several goals for the target audience. Is it Healthy for me? Earn Loyalty Rewards Get it Delivered Locate a Restaurant Check Reviews Find a Great Deal Pay the Check There are many applications on the market to achieve the various user goals. The competitors for Restaurant Snapper include Local Eats, Open Table, Yelp and TripAdvisor. Both Yelp and TripAdvisor include a Restaurant search function. Yelp Restaurant Snapper TripAdvisor Local Eats Open Table
Platform Differentiation Mobile Application Mobile Apps Responsive Website Software programs developed to run natively on a mobile device. Users download Mobile Apps from the App Store or Google Play Store. Feels like part of the phone because it can use the same animations and navigation design. Provide a more controlled user experience Take advantage of all device dependent features such as GPS, photos, video, & push notifications. More expensive to develop because of the required skills needed programming to run directly on a operating system. Require separate product for different operating systems and managing versions as new iterations are released. Websites that are accessed through a web browser on a desktop, laptop computer or a mobile device using a browser (IE, Firefox, Safari, or Chrome) Page layouts are designed to display on large and small screens. Less expensive because you can target a wider range of devices in a single implementation User can search to find website without needing to install an application. Releasing new version of the website only needs to be completed once regardless of platform user is using.
Platform Choice Desktop Users and Mobile Users have different goals based on key word searches by platform What users are searching for by platform Desktop What users are searching for by platform Mobile Coupons Menus Locations Specific Names of restaurants Geo-modifiers like Atlanta, New York or Puerto Rico Location by geo-modifiers Location Near Me Location Hours Phone Numbers Words like number and nearest The platform of choice for this project is a Mobile Application.
Alternate Platform Suggestions Marketing Site Mobile App Market to Restaurants Sell Restaurant Sponsorships RESTAURANT Register Restaurants Allow Restaurants to control profile SNAPPPER Drive users to Apps stores to install Application on devices
UX Deliverables Overview Project Assessment Evaluate current state of product Competitor Analysis Assess strengths and weaknesses of competitors Competitive Analysis Report (Included) Value Proposition User Research Understanding user behaviors and needs Needs Information Architecture Deciding how to arrange parts of the system Site Map Taxonomy Wireframe (included) Interaction Design Designing interactive digital products Storyboards User Flow Diagrams Prototypes Evaluation Current State of Product Assess strengths and weaknesses of competitors Understanding User Behaviors and Deciding how to arrange parts of the system Designing Interactive Digital Products Personas (included) User Story Use Cases (Included) Experience Map Storyboards Analytics Audit Content Audit Usability Test Report Stakeholder Interviews
https://searchengineland.com/how-consumers-search-for-a-perfect-meal-52761https://searchengineland.com/how-consumers-search-for-a-perfect-meal-52761 https://www.buzztime.com/business/blog/infographics/35-popular-restaurant-apps-you-need-to-know-about/ https://mashable.com/video/tech-apologies/ https://searchengineland.com/why-restaurants-and-other-local-businesses-need-mobile-not-responsive-sites-122002 https://learn.snhu.edu/d2l/lor/viewer/view.d2l?ou=6606&loIdentId=22265
