Retail Marketing and Tenant Mix Strategies for Real Estate Success
Learn about the importance of tenant mix planning, key issues to consider, and the role of marketing logistics decisions in optimizing profitability and customer satisfaction in real estate properties. Explore order processing in warehousing and its essential steps to enhance customer fulfillment.
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Presentation Transcript
RETAIL MARKETING DR SUBRATA BHOWMICK
TENANT MIX Tenant mix refers to the variety of businesses that occupy a real estate property, such as a shopping mall, office building, or residential complex. It's a key factor in the success of a real estate property.
TENANT MIX PLAN A tenant mix plan is a strategy for selecting and placing tenants in a shopping center or other commercial property. The goal is to create a mix of tenants that will attract customers and increase revenue.
ISSUES INVOLVED IN A TENANT MIX PLAN Key issues involved in a tenant mix plan include: balancing diverse tenant types to attract a broad customer base, managing potential conflicts between ensuring complementary cohesive shopping experience, considering the target market demographics, adapting to market trends, and strategically placing anchor tenants to drive traffic; all while considering factors like lease terms, space requirements, and the overall property image to optimize profitability and customer satisfaction. competing uses businesses, create to a
MARKETING LOGISTICS DECISIONS Marketing logistics decisions manage the flow of products and materials through a supply chain. These decisions include transportation, warehousing, inventory management, and order fulfillment.
ORDER PROCESSING IN WAREHOUSING Order processing in warehousing is the process of preparing and shipping customer orders. It involves receiving orders, picking, packing, and shipping.
Order processing steps Receiving orders: Order processors review order forms and ensure they have all the required information Picking: Order pickers gather items for orders Packing: Items are packed for shipment Shipping: Orders are shipped to customers
Order processing methods Manual: Order processing can be done manually using conventional storage systems Automated: Automated storage and retrieval systems (AS/RS) can be used to fulfill orders Picking strategies: Zone picking, batch picking, and wave picking are some strategies used to pick orders
