Reviving Transit Ridership: Strategies for California's Commute Transformation
Explore strategies to revive transit ridership in California amid short-term crisis and long-term transformation. Discover new commute trends, weekday ridership data, traffic comparisons, and COVID safety concerns. Learn about regrowth strategies focusing on safety, reliability, and customer satisfaction.
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Presentation Transcript
Short Term Crisis and Long Term Transformation: How to Bring Back and Build Transit Ridership in California Emily Loper Vice President of Public Policy Bay Area Council eloper@bayareacouncil.org
New Bay Area Commute Trends Source: Bay Area Council Employer Survey, January 2023
Weekday Transit Ridership v. Bridge Traffic Source: Bay Area Council Economic Institute Transit Recovery Tracker
Bay Area Traffic Relative to Dec 2019 Data Source: Caltrans PeMS; First two weeks of December only. Dec 2020 Dec 2021 Source: MTC Next Generation Bay Area Freeways Study, August 2022 4
COVID Safety v. Personal Safety Concerns Source: Bay Area Council Employer Survey, January 2023
Ridership Regrowth Strategies Improve safety and cleanliness of systems Ensure reliable and frequent service Develop more customer-focused system: Coordinated schedules Simpler fares and payment Unified mapping and wayfinding
