Rhetorical Appeals: Pathos, Logos & Ethos
Rhetorical appeals are essential tools used by authors and speakers to persuade their audience effectively. Dive into the world of pathos (emotional appeals), logos (logical appeals), and ethos (author's credibility) through examples and insights on how each appeal functions to enhance arguments and connect with the audience.
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Take out the following items: - Sheet of notebook paper (notes) - Pen/Pencil
Mrs. Poe has the flu. :( Be good for the sub for (hopefully) just one more day!
Rhetorical Appeals Notes: Rhetorical appeals are used by authors and speakers to make their argument more convincing to the audience. The three rhetorical appeals are: - Pathos (emotional appeals) - Logos (logical appeals) - Ethos (author s credibility)
Rhetorical Appeals Notes: PATHOS: Uses strong emotions to sway the audience. - Anyone seen the sad ASPCA dog commercials with In the Arms of the Angel playing in the background? This is pathos overdone. - Fear is a strong motivator, and is often used to sell people things. (Think insurance companies.)
What emotion does this commercial play on? Parisian Love An American finds love in Paris. Watch more Search Stories by Google at http://youtube.com/searchstories Search On.
What emotion does this commercial play on? Do you ever actually get a good look at the product being advertised? Nike: Find Your Greatness Jogger
Rhetorical Appeals Notes: LOGOS: Uses logic and facts to sway the audience. - Well-placed statistics are very convincing to an audience. 300% of dentists recommend this toothpaste? Sign me up! - We all like to think that we re logical people. Who can deny numbers, right?
What logical appeal is made in this commercial? Dawn Ultra Commercial #1 - 2015 Happy aniversary dinner, darling!
What logical appeal is made in this commercial? Advil Distant Memory Super Bowl 2016 Ad Big Game Commercial Here you can find all the pre-released and released Super Bowl 50 commercials! Saty tuned!
What logical appeal is made in this commercial? Ron Burgendy - Dodge Gum Video originally published on dagbladet.no/dbtv.no on 07.10.2013 Dodge Durango - Gumball Machine
Rhetorical Appeals Notes: ETHOS: Uses the author s credibility to sway the audience. - We are far more likely to listen to a person if they can prove that they re a trustworthy source. - Famous people are always in commercials. Why? Because we know who they are! And if Kevin Durant drinks Gatorade while playing sports, then so should I!
What sales tactic is Aveeno using in this commercial? Aveeno Jennifer Aniston HD Descri o
Effective speeches use all three appeals in conjunction with one another. - If there s too much pathos, the audience will feel manipulated - If there s too much logos, the audience will get bored - If there s too much ethos, the speaker will look conceited. Look at the following clip (and ignore the poor spelling of logical )
Example of Logos, Pathos, Ethos Writing Class Presentation
YOUR ASSIGNMENT In groups of 2-3 (no groups of 4), create a commercial that primarily uses one of the rhetorical appeals. You can advertise anything you d like! It can be something common that you have with you right now, or it can be something you make up. - - - - Commercials should be at least 30 seconds The rhetorical appeal you choose should be obvious in your performance Commercials can be funny if you d like All commercials need to be school appropriate (of course) Be ready to present at the beginning of class tomorrow! (You do not Be ready to present at the beginning of class tomorrow! (You do not need to record these commercials.) need to record these commercials.)
