Risks and Strategies in PVE Counter-Messaging
Explore the risks involved when working with the media for PVE counter-messaging, along with strategies to shift towards promoting dialogue and trust in communications. Discover how actions speak louder than words in improving lives.
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Presentation Transcript
Not without risks: Working with the media and counter-messaging for PVE Klo Tricot O Farrell, Conflict & Security Adviser, Central Asia 7 December 2018
A. The risks posed by C/PVE 1. It ignores the problematic agendas and behaviours of certain actors; 2. It focusses on certain issues; 3. It seeks to establish simplistic causal links to achieve a narrow objective; 4. In spite of the name, it is more about reaction than prevention
B. The problems with counter-messaging 1. It is difficult to develop messages and narratives which resonate and reach target audiences; 2. It can reinforce people s beliefs and create anger; 3. It can stigmatise, foment division and cement repression; 4. It tends to close and control the debate; 5. It puts local partners in a difficult position; 6. It distracts from what is really needed: improving people s lives.
C. What can be done? 1. Shift from top down messaging to promoting dialogue and listening to concerns; 2. Ensure people can trust your communications: Information should be objective and grounded in evidence; Information should be shared to benefit the people receiving it, not to better control them; Don t make promises you can t keep; Peace education is important, seeing it work in practice even more so 3. Actions speak louder than words: focus on improving people s lives
! www.Saferworld.org.uk ktricotofarrell@saferworld.org.uk
