Road to Customers Session 2: Redefine Your Ideal Customer
In this session, Martha Hanlon and Chris Williams guide you through redefining your ideal customer, paving an easier, simpler, and more profitable road to customers. Discover how to uncover what your customer wants and transform your selling beliefs. The workshop agenda includes applying marketing strategies and aligning them with your sales system. Take weekly assignments seriously to enhance your business prospects.
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Presentation Transcript
How to Create an How to Create an Easier, Simpler, Easier, Simpler, More Profitable More Profitable Road to Customers Road to Customers Session 2 Session 2 Martha Hanlon and Chris Williams Session 2 Commitment Wide Awake Marketing--Proprietary
Session 2 Redefine Your Ideal Customer Session 1 Clear Your Path of Junk Workshop Agenda Session 4 Apply Everything to Your Marketing Session 3 Uncover What Your Customer Wants Session 5 Apply Everything to Your Sales System Session 6 Transform Your Selling Beliefs Wide Awake Marketing--Proprietary Wide Awake Business Proprietary: Do Not Distribute
The Basics 6 Sessions, 60 minutes each All Sessions recorded & placed at www.WideAwakeBusiness.com/webinar Weekly work assignments Submit work assignments by Sunday night to WABassignments@gmail.com for our review Take notes Call from a Quiet Place where you can work Please use a headset, not your PC speakers Wide Awake Marketing--Proprietary Wide Awake Business Proprietary: Do Not Distribute
Redefine your Ideal Customer Wide Awake Marketing--Proprietary
My business name is: What I do is: Facts About Me and My Business I ve been in this business for x years/months: I have/don t have customers: In 2017 I grossed x amount of money in the business: I pay myself/don t pay myself:
My Ideal Customer Type here Demographics Type here Behaviors Wide Awake Business Proprietary: Wide Awake Marketing--Proprietary Do Not Distribute
My customer motivation is (chose one): Away from Pain: My Customer s Motivational Direction Or Towards Pleasure:
Ideal Customer Aspirations SURFACE: DEEP AND TRUE: Wide Awake Business Proprietary: Do Not Distribute Wide Awake Marketing--Proprietary
Ideal Customer Obstacles (in their words) WILL SAY (aware and willing): Type here WON T SAY (runs the show): Type here CAN T SAY (not aware): Type here Wide Awake Business Proprietary: Wide Awake Marketing--Proprietary Do Not Distribute
