Role of Media in Society: Capturing the Influence on Public Perceptions
Dive into the multifaceted role of media in society, exploring how it meets various needs, shapes attitudes, and promotes public service. Unravel the impact of media content, from empowering women in sports to driving the resurgence of feminism through social media. Discover how media contents like This Girl Can campaign and ROM studies serve entertainment, education, and public service, reflecting the evolving landscape of media influence.
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Presentation Transcript
Question 5 in the Question Paper ROLE OF MEDIA
ROLE OF MEDIA IN SOCIETY The ways in which media functions within society: meeting needs entertainment education Information achieving particular purposes profit Promotion public service influencing attitudes and behaviour Intentionally unintentionally
THIS GIRL CAN This Girl Can is a celebration of active women who are doing their thing no matter how well they do it, how they look or even how red their face gets. This Girl Can wants This Girl Can wants to help women overcome the fear of judgement that is overcome the fear of judgement that is stopping too many women and girls from stopping too many women and girls from joining joining in sports. in sports. to help women
THIS GIRL CAN & 4THWAVE FEMINISM Fourth Fourth- -wave interest in feminism that began around 2012 and is associated with the use of social media. wave feminism feminism is the resurgence of
ROM: 2017 One role of media is to meet audience needs by providing entertainment. Explain in detail how media content you have studied meets this need. (10)
ROM: 2016 Some media content is intended to perform a public service. (a) Describe how media content you have studied is intended to perform a public service. (4) (b) Explain how at least one key aspect is used to achieve this public service. You should refer to at least one of: language, narrative, representation, (6)
ROM: 2016 Some media content is intended to perform a public service. (a) Describe how media content you have studied is intended to perform a public service. (4) Media content that I have studied that performs a public service is the advert for the This Girl Can campaign, Phenomenal Woman. Promotes health and fitness represents women participating in sport in a positive way Encourages women to take part in sport shows a range of sports. Promotes equality in fitness women are seen to do the same sports as men in the advert. (b) Explain how at least one key aspect is used to achieve this public service. You should refer to at least one of: language, narrative, representation, (6)
(B) EXPLAIN HOW AT LEAST ONE KEY ASPECT IS USED TO ACHIEVE THIS PUBLIC SERVICE. YOU SHOULD REFER TO AT LEAST ONE OF: LANGUAGE, NARRATIVE, REPRESENTATION, (6) (CLASS ANSWER) Promotes health and fitness represents women participating in sport in a positive way The women in the advert are seen to enjoy taking part in their fitness classes / sports. This can be seen through the close ups that are used of women smiling and laughing. Encourages women to take part in sport shows a range of sports. We see a range of different shapes and sizes in the advert. We see a range from petite women to plus size women taking part in a range of different sports. There is also many different women with different styles ; with short hair, long hair, lots of make up, no make up at all, make up all over their face after they re done with their fitness class. The use of the hashtag #thisgirlcan encourages positive conversations about health. Promotes equality in fitness women are seen to do the same sports as men in the advert. Shows a range of ages of women taking part in sport. We can see representations of an older lady at the very end of the advert who says, amazing once she has finished her swimming. We also see younger women taking part in other sports like gymnastics and baby yoga. Women are seen to do the same sports that are traditionally for men . We can see this when there are shots of women with football boots on stamping in the changing rooms or playing rugby. There is diversity in a range of ethnicities that can be seen throughout the whole advert.
SAMPLE QUESTION Explain in detail how media content you have studied might influence people s behaviour or attitudes. influence people s behaviour or attitudes. (6) (6)
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