Sales Performance and Human Resources Insights 2013

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Explore sales performance and human resources data for the year 2013, including year-on-year sales, product launch timeline, comparative sales performance, attrition analysis, and human resources snapshot. Gain valuable insights into revenue contributions, growth percentages, attrition rates, and key reasons for employee exits.

  • Sales Performance
  • Human Resources
  • 2013 Insights

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  1. SALES PERFORMANCE - 2013 Jack Bradman Classified and Confidential www.goodly.co.in

  2. PRODUCT LAUNCH TIMELINE Sewing Machine Electric Fans Home Appliances Kerosene Pump sets Kitchen Appliances 1934 1948 1984 2000 2009 1946 1968 1994 2001 2012 Machine Exports Heavy Engines Products Water Pumps Table Fans Lighting Solutions Classified and Confidential www.goodly.co.in

  3. YEAR ON YEAR SALES SINCE 2007 2007 2008 2009 2010 2011 2012 2013 750 840 1050 1350 1570 1900 2075 In millions Classified and Confidential www.goodly.co.in

  4. COMPARATIVE SALES PERFORMANCE Product Wise Total Revenue Contribution Sales in Crores Growth in Sales Comments Water coolers showed the highest growth in sales 126 7% 425% WATER COOLERS 24 2% [Commentary for each product line can come in here] 90 5% 50% AUTO COMPONENTS 60 5% [Commentary for each product line can come in here] 270 15% 73% HOME APPLIANCES 156 13% [Commentary for each product line can come in here] 288 16% 85% POWER PRODUCTS 156 13% 486 27% [Commentary for each product line can come in here] 84% SEWING MACHINES 264 22% Classified and Confidential 540 30% [Commentary for each product line can come in here] 0% FANS 540 45% 2013 2012 www.goodly.co.in

  5. HUMAN RESOURCES SNAPSHOT By Gunjan Gumbar Classified and Confidential www.goodly.co.in

  6. ATTRITION ANALYSIS FY 12 v/s FY 13 Grade Wise Comparison Junior Middle Senior 46% 44% 10% FY 12 43% 43% 14% FY 13 Tenure Wise Comparison 85% attrites are in the mid/junior management level FY 12 44% FY 13 33% 31% 20% 20% 17% 10% 8% 7% 5% 3% 3% <1 1-2 2-4 4-6 6-8 >8 Classified and Confidential 50% v/s 38% spent less than 2 years www.goodly.co.in

  7. ATTRITION ANALYSIS FY 12 v/s FY 13 Key reasons for Exits Q1 Q2 Q3 Q4 Better Opportunity continues to be the top most reason for exit in the last 4 years 17% 33% 23% 27% FY 12 FY 12 Personal Reasons Steep rise in the % of employees citing personal reasons (33% -FY 13 v/s. 13% - FY 12) 13% 33% 31% 23% FY 13 FY 13 Inability to find a mentor and share concerns and seek advice Maximum hiring in Q3 Maximum attrition in Q2 MaximumAttrition in2ndqtr (July-Sep) Attrition in AVP/SM Grade FY 12 FY 13 9 8 Classified and Confidential 8attrites v/s 9in last year www.goodly.co.in

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