Signature Events
This content discusses the importance and benefits of organizing signature events like annual dinners to attract new members, engage the community, and create memorable experiences. It highlights strategies for event organization, funding, and attendee engagement, featuring examples from the Princeton Club of Chicago. The content emphasizes the key components of successful events like securing speakers in advance, selecting honorees, and pricing tickets effectively to drive attendance. It also touches on leveraging alumni networks, utilizing social media for promotion, and providing attractive event invitations. The overall focus is on creating impactful and memorable events to enhance club memberships and community engagement.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
Signature Events CORA T-Quad Brian Johnson 99 & Shiv Kaul *03 03/16/2023
Annual Event can drive club membership Attract new members For infrequent members, serves as an annual reference point Large group in one place - Captive audience for a night Why Signature? Can help to recruit volunteers. Easy to remember Familiar thing to look forward to.
Repeating Theme or Event Guest Speaker Award Ceremony Send-Off Party Holiday Event Key Features of Signature Event Similar Time Each Year Large Scale Event
Funding Sponsored or Contributory Marquee Location Organizing Considerations Special Meal or Menu Entertainment Band/Comic Act/DJ
Mix of undergrad and grad alumni in organizing team Phone calls to Key Members Attendance Strategies Attractive Artwork and catchy designs on invitations Use Social Media and Emails Expanding the group Current Students Parents of Students Newly admitted students
Princeton Club of Chicago Our Annual Dinner
Every Spring (usually April) Gathers 150-225 people Attendance ranges from admitted students to our more seasoned alumni Includes Pre-Dinner Reception + Seated Dinner Same key program components Keynote speaker Award for Service to Princeton Award for Service to the Community Key Details about our Annual Dinner
1. 2. Same Bat Time / Same Bat Channel Pick one Chair and be clear in advance on who makes what decisions (about speaker; honorees; program; etc.) Focus on the fundamentals not the frills Lock in Speaker 3-5 months in advance if possible Apply the Bill Clinton rule to speaker (The University Speakers Bureau is a great resource) Use Speaker availability to lock in date/time/location Having honorees selected 2-3 months in advance helps drive attendance (from their friends, family, classmates, and interested alumni) Have tiered pricing to enable you to break-even and subsidize low-cost (or free) tickets to young alums/admitted students 33% of tickets sell in first two weeks; 20% sell in last two weeks the rest trickle in in the middle 3. 4. 5. 9 tips we have found helpful 6. 7. 8. 9.
