SME Digital Awards 2017 Nominations Submission Guidelines & Deadline
"Learn about the submission guidelines and deadline for the 2017 SME Digital Awards nominations. Understand the entry process, criteria, and important details for participating in the prestigious awards. Submit your campaign details before March 10, 2017, to be considered for recognition."
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2017 SME DIGITAL AWARDS NOMINATIONS SUBMISSION TEMPLATE
ENTRY GUIDELINES & DEADLINE The deadline for campaign submission is March 10, 2017. 1. Fill out the entry form online and include all requested information and materials using this PowerPoint template, the look & feel can be branded according to the submission. If selected as a finalist for the shortlist, you should submit an additional 2 minutes video to be used at the SME Digital Forum. 2. Keep in mind that an International Jury will be selecting the 2017 winners. A Local Jury will select the shortlist. 3. The submitted entry package will be used for judging purposes, make sure images and videos are imported into the document. Do not include the 2 minutes video on the PowerPoint presentation, only ads or content related to the case. 4. Participants should highlight what were the promotion s or campaign goals, timing, strategy and results. Strongly Suggested: provide screen shots of third party analytics reports. 5. Participating campaigns or projects can only compete in up to 3 categories. Each category must have a different PowerPoint presentation emphasizing the execution and results for each category. 6. Participations must be submitted online at: digital.smepr.org or via email: eventos@smepr.org 7. The SME s Digital Committee reserves the right to disqualify incomplete applications. Both the Local and International Jury reserve the right to reassign a submission s category if needed. 8. Campaign submissions can be in English or Spanish and should not exceed 25 slides. 9. Refer to SME Digital Awards Rules & Procedures for all the details regarding nominations.
OBJECTIVE In this slide explain: Was the target audience drawn from existing customers or new customers? What was the business problem that needed to be addressed? ** Remember to erase these instructions when submitting your nomination, just keep the slide title**
STRATEGY In this slide explain: What was the strategy of the campaign? Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome. ** Remember to erase these instructions when submitting your nomination, just keep the slide title**
EXECUTION Use the next slides to: Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome (100 words) Include only the representative pieces that communicate the full extent of the idea, for the category that is being submitted What is the strength of the idea on this specific category ** Remember to erase these instructions when submitting your nomination, just keep the slide title**
EXECUTION Place artwork, ads or videos here. Make sure to include examples of the executions made for each media used. (They have to be embedded to this Presentation) ** Remember to erase these instructions when submitting your nomination, just keep the slide title**
EXECUTION Place artwork, ads or videos here. Make sure to include examples of the executions made for each media used. (They have to be embedded to this Presentation) ** Remember to erase these instructions when submitting your nomination, just keep the slide title**
EXECUTION Place artwork, ads or videos here. Make sure to include examples of the executions made for each media used. (They have to be embedded to this Presentation) ** Remember to erase these instructions when submitting your nomination, just keep the slide title**
RESULTS Please provide key insight to the post campaign results REACH: (no more than 30 words) Ex: The _______ campaign reached _____ people. ANALYTICS: (no more than 40 words) Ex: Twitter gathered _____tweets in _____, ______ shared tweets and an average dwell time on the site of ___seconds. Post campaign research: (no more than 30 words) Ex: The ___________ grew ___% from ___ in 2015 to ____ in 2016, due to _______. ** Remember to erase these instructions when submitting your nomination**
RESULTS More examples on how to report key insight to the post campaign results; include those relevant to your submission Web Pageviews: ___________ in 2016; a ____% increase from _________ in 2015 New visitors: ____________ vs. Return visitors: __________ Average Time on Page: ________ Total conversions: ____________ Facebook Likes: ___________ Comments: __________ Shares: ____________ Organic Reach: _________ Engagement: __________ Click-through rate (CTR): ____________ Video Engagement rate: Video Clicks: ________ Video Views: ___________ Minutes Watched: __________ Video Complete Rate: ________ Click-through rate (CTR): ____________ App App Installs: __________ Unique Users: _________ Time in App: __________ ** Remember to erase these instructions when submitting your nomination**
RESULTS VS. OBJECTIVES Use the next slides to: Explain why the creative execution was relevant to the product or service (100 words) Explain the strength of the creative and originality Describe why it is most appropriate to the brand ** Remember to erase these instructions when submitting your nomination, just keep the slide title**
RESULTS VS. OBJECTIVES Use the next slides to: Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience, relationships built and overall return on investment (100 words max) ** Remember to erase these instructions when submitting your nomination, just keep the slide title**
RESULTS VS. OBJECTIVES Providing screenshots of third party analytics results is highly encouraged Use more than one slide to make sure they are at a legible size ** Remember to erase these instructions when submitting your nomination, just keep the slide title**
RESULTS VS. OBJECTIVES Screenshots of third party analytics results, make sure they are at a legible size ** Remember to erase these instructions when submitting your nomination, just keep the slide title**
WHY THIS CAMPAIGN SHOULD WIN Explain what makes your work an outstanding one, take into consideration: Strategy Originality, innovation Graphic design, functionality, usability Copywriting content & message Integration, consistency and best in class use of digital ** Remember to erase these instructions when submitting your nomination, just keep the slide title**
CAMPAIGN INFORMATION Entry title: Category: Name of Brand: Industry of Brand: Entry Submitter: Credits: Dates: Media used:
