Social Activation Guide
Helping you communicate the PAD National Action Plan to the science and health care community through social media updates. Follow best practices, engage with organizations, and spread excitement about the initiative. Tag fellow committee members and organizations to join the conversation and drive involvement. Utilize hashtags, retweet, and encourage visits to the action plan website for more details.
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Presentation Transcript
Social Activation Guide PAD National Action Plan July 2022
Informing Your Colleagues & Peers Why Your Participation is Key Help us communicate about the PAD National Action Plan to the science and health care professional community by posting updates to your social media feeds. Announced on @AHAScience Twitter on May 25th Generate excitement Encourage people to visit www.heart.org/PADActionPlan for more information Tell others how they can get involved Hashtag - #PADPlanInAction Sample messages on slide 5 2
How to Get Started Social Media Best Practices Follow @AHAScience Twitter, all contributing organizations and volunteer leads Start posting content announcing your excitement for the publication of the PAD National Action Plan Post content that is engaging, interesting and encourages people to follow your updates. Tell the story of why YOU are passionate about this initiative. What is your why? Be social and RETWEET @AHAScience Twitter on May 25th Use the hashtag: #PADPlanInAction Remember to tag your fellow committee members and organizations! Watch for your peers to post and be a part of their conversation. Encourage people to visit the PAD National Action Plan website for more information: www.heart.org/PADActionPlan 3
Follow Contributing Organizations Twitter Handles American Heart Association - @AHAScience Centers for Medicare & Medicaid Services - @CMSGov Society for Cardiovascular Angiography & Interventions - @SCAI American Academy of Family Physicians - @AAFP National Association of Community Health Centers - @NACHC Society for Vascular Surgery - @VascularSVS American Association of Cardiovascular & Pulmonary Rehabilitation - @AACVPR National Heart, Lung & Blood Institute - @NIH_NHLBI Society of Interventional Radiology - @SIRspecialists National Association of Hispanic Nurses - @nahnnursing Society of Vascular Medicine - @SVM_tweets American College of Cardiology - @ACCinTouch National Institute of Diabetes & Digestive & Kidney Diseases - @NIDDKgov Society of Vascular Nurses @vascularnurses American Diabetes Association @AmDiabetesAssn Vascular Cures - @VascularCures American Podiatric Medical Association - @APMA National Institute on Aging @NIHAging The VIVA Foundation @VIVAPhysicians Assoc. for the Advancement of Wound Care - @myAAWC Optum - @Optum WomenHeart: The National Coalition for Women with Heart Disease - @WomenHeartOrg Patient-Centered Outcomes Research Institute - @PCORI Association of Black Cardiologists - @ABCardio1 Preventive Cardiovascular Nurses Association - @HeartNurses Centers for Disease Control - @CDCgov 4
Sample Messaging to add to posts These messages are intended to be examples for different perspectives and your use. They abide by Twitter character limitations but can be used in other social media platforms. Organizational: 259 characters We are proud to participate in the development of the PAD National Action Plan, a roadmap enabling national coordination for PAD prevention and treatment to improve outcomes for PAD patients and those at risk. http://heart.org/PADActionPlan #PADPlanInAction Small Group lead: (Character limit will vary) Excited to co-lead a group that developed tactics to achieve a goal around (insert goal subject) in the PAD National Action Plan, a road map for a coordinated, enduring approach to vascular health. http://heart.org/PADActionPlan #PADPlanInAction Individual: 241 characters Excited to share the PAD National Action Plan and to be a part of the writing groups bringing it to life. Together, we can make a lasting impact on vascular health to save both limbs and lives. http://heart.org/PADActionPlan #PADPlanInAction 5