Social Change Program Pricing and Promotion
This content discusses the Social Change Program focusing on price exchange, product offering, target audience, barriers and benefits, place accessibility, behavior promotion, and continuous evaluation. The model presented aims to facilitate social change through strategic marketing concepts.
Uploaded on Feb 19, 2025 | 0 Views
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Presentation Transcript
The Social Change Program PRICE (Exchange) What you do to impact why the audience will want or not want to do the behavior PRODUCT The combination or bundle of price, place that you offer the target audience in order to enact the behavior HEALTH PROBLEM TARGET AUDIENCE NET PRICE = Benefits - Barriers PLACE What you do to impact where or how the audience can easily access the behavior or product (not message) BEHAVIOR PROMOTION How the offering is communicated to the target audiences: tone, feel, placement, spokesperson Continuous evaluation/modification as needed D. Kirby. 2004. Social marketing model to facilitate social change.
