Social Marketing Strategies for Water Sector Trust Fund - Responsibilities and Tools
Discover the key roles of Social Animators in promoting improved sanitation through the UBSUP social marketing program. Learn about their responsibilities in creating demand for SafiSan toilets, promoting hygiene practices, and disseminating essential messages. Explore the main activities and tools used by Social Animators to facilitate community engagement and encourage proper sanitation practices.
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Presentation Transcript
Water Sector Trust Fund Water Sector Trust Fund SOCIAL MARKETING SOCIAL MARKETING 3 . T he S ocial A nimators (S anitation M arketers) - - R esponsibilities & T ools 3 . T he S ocial A nimators (S anitation M arketers) R esponsibilities & T ools - - people, place, product, price, participation, promotion, policy, programs, positioning, partnerships, poo, pee 1
UBSUP Social marketing: UBSUP Social marketing: Social Animators Social Animators Are recruited and managed by the WSP Are part of the project task team ( if constituted by the WSP) Participate in town & area level activities (Barazas, etc.) Responsible for plot & household level marketing visits 2
UBSUP Social marketing: UBSUP Social marketing: Social Animators Social Animators Key roles of the Social Animators (Sanitation Marketers): 1. Create demand for improved sanitation (SafiSan Toilets) Making sure residents get to know the different SafiSan toilets, their advantages, costs, and where and how to get one It s about explaining the what, why, when, where and how 2. 3. Promote good hand washing and hygiene practices Create awareness on the sanitation value chain 3
UBSUP Social marketing: UBSUP Social marketing: 6 6 key messages key messages 1. Access to adequate sanitation is a human right 2. Benefits of improved sanitation (better toilets) 3. Advantages of the SafiSan toilets 4. Importance of using the toilet properly, keeping the toilet clean and in good condition 5. Importance of hand washing especially after using the toilet (to kill germs & reduce the risk of diseases) 6. Importance of emptying, transport & decentralised treatment (if applicable) 4
UBSUP Social marketing: UBSUP Social marketing: Main Activities of Social Animators Main Activities of Social Animators See the Social Animator Handbook PART 3: No. 11 (page 93) No. 12 (page 94) No. 12b (page 95) No. 12c (page 96) 5
UBSUP Social marketing: UBSUP Social marketing: Key Tools of Social Animators Key Tools of Social Animators 1. The Social Animators Handbook 2. The SafiSan toilets sales posters 3. Demonstration scale models of SafiSan toilets 4. The SafiSan Baraza Show tools 5. The hand washing posters & comic book (for children) 6. The toilet use manual 7. The (full-size) demonstration toilets and toilet use demonstration video 8. Brochures, banners and flyers 9. Android tablet ( which contains the SafisApp used for registration) 6
Social Social marketing: marketing: Additional Tools Additional Tools Other tools used by the Social Animators: Overall programme for community sensitisation Messages for Chiefs, PHOs & opinion leaders for use in public meetings SafiSan song & skit School WASH programme materials (on hand washing) Data collection questionnaire to measure customer satisfaction MajiData (www.majidata.go.ke) Visibility: Mascot, slogan, rider Baseball cap, t-shirt, sticker Bag and the other items that make up the Social Animators kit 7
Thank You! Thank You! 8
