Social Media Crisis Communication during Hurricane Matthew
Explore the application of the STREMII model in social media crisis communication during Hurricane Matthew. This study delves into feedback, new applications, and updates to the model, drawing insights from pedagogical reviews and real-world examples during the crisis. Key elements of the model, references, and contact information for further questions are provided.
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Presentation Transcript
Revisiting STREMII: An application of social media crisis communication during Hurricane Matthew Margaret Stewart & Cory Young
AGENDA Introductions Review of STREMII Model Feedback & New Applications STREMII Model Updated References Questions?
Feedback & New Applications From Pedagogical Application Reviews Hurricane Matthew Examples
References Coombs, W.T. (2014). Ongoing crisis communication: Planning, managing, and responding, (4thed.). Thousand Oaks, CA: Sage Publications, Inc. Coombs, W.T. (2007). Protecting organization reputations during a crisis: The development and application of situational crisis communication theory. Corporate Reputation Review, 10(3), 163-176. Fink, S. (1986). Crisis management: Planning for the inevitable. New York: Amacom. Mitroff, I.I. (1994). Crisis management and environmentalism: A natural fit. California Management Review, 36(2), 101-113. Seeger, M.W., Sellnow, T.L., and Ulmer, R.R. (2003). Communication and organizational crisis. Westport, CT: Praeger. Seeger, M.W. (2006). Best practices in crisis communication: An expert panel process. Journal of Applied Communication Research, 34(3), 232-244. Stewart, M. C., & Gail Wilson, B. (2015). The dynamic role of social media during Hurricane #Sandy: An introduction of the STREMII model to weather the storm of the crisis lifecycle. Computers in Human Behavior, 54, 639-646.
Questions? m.c.stewart@unf.edu youngc@ithaca.edu THANK YOU!
