Social Media in Online Communications

Slide Note

Social media plays a crucial role in modern communication, offering a platform for individuals to connect, share, and build relationships. From Twitter's origins to Facebook's impact on personal branding, the evolution of social media has transformed how we interact with others online. In the context of Rotary Clubs, embracing social media can enhance engagement, foster community connections, and amplify advocacy efforts. By leveraging social media tools effectively and appointing dedicated evangelists, Rotary Clubs can cultivate a strong online presence and extend their impact beyond traditional boundaries.

kahl_8 Follow

Uploaded on Apr 12, 2025 | 0 Views

Download Presentation

Please find below an Image/Link to download the presentation.

The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.

You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.

Download Presentation

The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.

E N D

Presentation Transcript

Social Media 2020 Victoria Emmons, PETS Conference 2020, Denver, CO

So what is Social Media? The Alphabet Soup of online communications

The idea of Twitter started with me working in dispatch since I was 15 years old, where taxi cabs or firetrucks would broadcast where they were and what they were doing. Jack Dorsey, cofounder and CEO, Twitter

Social media is not just a spoke on the wheel of marketing. It s becoming the way entire bicycles are built. Ryan Lilly, author

Social media is another way to communicate to family, friends, customers and members. Internet-based communications tool to reach people of all ages.

So why should Rotary Clubs join in? Good question! Depends on who you ask.

Think about what people are doing on Facebook today. They re keeping up with their friends and family, but they re also building an image and identity for themselves, which in a sense is their brand. They re connecting with the audience that they want to connect to. It s almost a disadvantage if you re not on it now. Mark Zuckerberg, Founder, Facebook

Rotary needs a social media evangelist Not everyone is enamored with social media, but you don t want your Rotary Club to be left out. Find the Rotarian in your club who is always reading, learning and staying up to date with Rotary news and club members. Make sure your evangelist is savvy with social media technology. Rotary helps provide the tools for your website and links to RI news, but Rotary clubs must supply and post local content regularly.

Focus on engagement Social media users learn to trust or not your message. If you offer engaging, truthful content and build a strong relationship with your prospects, your Rotary will increase its advocates, followers, and friends naturally. As your advocates help build trust about Rotary with their friends, the social media circle grows exponentially. Social media is incredibly fluid and changes at the speed of light. Your social media evangelists must be ready to update and change, too. In its first nine months, Instagram acquired an astonishing 7 million registered users. That s golden. How many follow your Rotary s social media messaging?

Dont try to be all things to all people. Design content to attract your target audience. Define your core audience and identify your area of expertise. Trust built in social media will transfer to trust in your brand: Rotary. When users see a new post in their stream, they should associate it with psychology. Users should be inspired to be active participants as a result of seeing your Rotary s content.

Posts should be succinct, not impulsive or emotional. Construct your content carefully and thoughtfully. Use quality photos or artwork. Add value to your followers free of charge. Content is king. Educate, but don t preach. Include a link to more information, such as a blog. Never abuse or misuse the access a follower has given you.

Social media is always on. Give yourself time to build consistent impressions and credibility with other users. Updates should be consistent and frequent. Posts should be daily and typically should occur a few times, but not more than 8-9. When there are dark periods, followers get dubious, brand awareness fades, and credibility diminishes. What have you done for me lately?

Integrate social media streams into every page of your Rotary s website and communications, including like , tweet and follow buttons. A social media platform must be manifested. Provide your advocates the tools they need to evangelize for you. It improves engagement and ensures website content is fresh without internal redundancy. A big factor with Search Engine Optimization (SEO).

Users often decide whether to follow an account based on the profile. Make sure images, background and messaging are consistent with the Rotary brand. A profile must be perfect. Be concise and not superfluous. Include a link to your Rotary s website or blog. Most viewed page and often most neglected.

Which social media is best? Choosing which platform will work for your club

Facebook is not your friend. It is a surveillance engine. Richard Stallman, programmer, activist, Founder, GNU Project & the Free Software Foundation