Social Media Marketing 101: Tips for Beginners
Are you new to social media marketing and feeling overwhelmed? This beginner's guide will break down the basics to help you get started. Learn essential tips and strategies to create a strong online presence for your business. Discover how to engage with your audience, optimize your content, and understand the fundamentals of social media marketing. Dive into the world of digital marketing and elevate your brand with these foundational insights!
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Presentation Transcript
Amazing Facebook Stats Worldwide, there are over 1.71 billion monthly active Facebook users 1.13 billion people log onto Facebook daily There are 1.03 billion Mobile Daily Active Users Average time spent per Facebook visit is 20 minutes 50% of 18-24 year-olds go on Facebook when they wake up One in five page views in the United States occurs on Facebook 2
Why Facebook Advertising? There s a reason newspapers are going out of business. Eyeballs have migrated online and Facebook is ubiquitous. Facebook advertising campaigns are cost effective and do not require a large budget. Incredibly detailed levels of targeting based on location, interests, behaviors, etc. Ability to see results in real time Easy to setup basic campaigns 3
Example Campaign: No Car Wash Tax Campaign to repeal unfair Connecticut car wash tax Goals: Increase awareness of issue, Drive consumers to take action by signing a petition Limited budget of $5,000 4
No Car Wash Tax Results 2,389 page likes $1.00 per page like 8,560 click throughs to our No Car Wash Tax online petition $.30 per click through to the petition 206 petition signers Total reach of 233,470 CT consumers who saw at least one of our Facebook ads 5
Your First Facebook Ad Campaign What s your goal? oGet customers to like your Facebook page oHave customers click through to website oHave customers click through to coupon Who s your audience? oUse Facebook advanced targeting options oSave custom audiences for future use What s your budget? 8
Your First Facebook Ad Campaign Classic Facebook Ads oNews feed oMobile oRight hand column oInstagram Boosted Post oIncrease engagement with a popular / catchy post oPromote to existing Facebook page users + their friends 9
Your First Facebook Ad Campaign Tips Use Facebook stock photo options Targeting is key / Define your audience(s) Experiment with different photos and text. You can stop or edit your ads and ad sets at anytime. Track conversions oCost per like oClick throughs to coupons 10
Other Social Media Advertising Options Google Ad Words Pandora and streaming radio services YouTube pre-roll ads Instagram In-app advertising 11
Thank You 4 Richmond Square, Suite 300 Providence, RI 02906 (401) 831-3700 www.advocacysolutionsllc.com 12
