Speed Youth Campaign: Raising Awareness on Road Safety
Raising awareness among new and young drivers about the dangers of speeding through a marketing campaign. Targeted towards digital-savvy generations, the campaign emphasizes the impact even small speed increments can have on road safety. The initiative includes social media posts, flyers, and online advertising to reach a wide audience. A comprehensive budget is outlined to support the campaign, aiming to reach 100,000 individuals. The creative approach and activities are designed to encourage responsible driving habits and emphasize the importance of adhering to speed limits.
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Presentation Transcript
Speed Youth 4 road safety
Speedy team Visar Palloshi Miguel Angel Perez Rodriguez Marina Shchekina Alexandru Ciobanu Bojan Bozhinovski
Idea To rise the awareness of people about the danger of overpassing the speed limit Marketing campaign objective: pointing out the risk that even small increase on the car speed can matter, not only for the driver but for all the actors in the road
Target Group New generations, digital oriented and using social media in a daily basis: New drivers (2 years experience in driving) Young drivers (18-30 years old)
Posting on Facebook Posting on Instagram ACTIVITY PLAN Flyers Advertising in popular youth websites and in apps
Budget 1 month Posting on Facebook - 20 eu/day x 30 days = 600 eu = Posting on Instagram - 20 eu/day x 30 days= 600 eu Flyers Printing - 0,25 eu x 1.000 = 250 eu Promoting = 1 month ( 12 h x 4 weeks ) x 3 people x 4eu/hour = 576 eu Advertising in popular youth websites and in apps 25eu/day x 30 days = 750 eu Total = 2,776 eu Estimated to reach 100.000 people
we don't need to hurry up, we will be on time anyway #Arriba #speedyteam
