Sponsorship and Funding Opportunities for Business School Research

External Research Funding Information Session Marketing Dimitra Koutsantoni Associate Director Sponsored Projects and Foundation Relations Office of the Dean and Office of External Relations & Development Elena M. Piercy Executive Director Corporate and Foundation Relations Office of External Relations & Development December 2012

Session Overview Which institutions most commonly sponsor business school research? Federal agencies Professional Associations and Institutes Private foundations Corporations (including corporate foundations) Which organizations have supported Columbia Business School research? What type of administrative support is available to faculty in this area? How can I find out about funding opportunities? What is the application process? Columbia Business School 2

Federal Agencies NSF NSF Program Focus Sample grants funded at Columbia Business School (previous and current) Directorate for Social, Behavioral, and Economic Sciences Supports scientific research directed at increasing the understanding and effectiveness of decision making by individuals, groups, organizations, and society. Social and Economic Sciences (SES): Decision, Risk and Management Sciences Elke Weber: Decisions from Experience and the Role of Feedback in Environmental Decisions ($449,968, 2 years) Development of Dynamic Risky Decision Making: Behavioral Phenomena and Neural Underpinnings ($250,587, 3 years) Environmental Decision Making by Individuals and Groups ($542,090, 5 years) Affective and Deliberative Risky Decision Making in Children, Adolescents, and Adults ($88,677, 2 years) Neuropsychology of Risk Perception, and Risk Taking ($114,909, 2 years) Preferences as Memory ($479,578, 4 years) Developing a Taxonomy of Decision Modes ($159,531, 3 years) Collaborative Research: Predicting Modes of Decision-Making: A Cross-Cultural and Multi-Method Approach ($122,812, 2 years) Due dates: January and August, annually. Columbia Business School 3

Federal Agencies NSF (2) NSF Program Focus Sample grants funded at Columbia Business School (previous and current) Supports basic research on all forms of human social organization -- societies, institutions, groups and demography -- and processes of individual and institutional change. Social and Economic Sciences (SES): Sociology Bruce Kogut: "Collaborative Research: Network Dynamics and Corporate Strategies". ($142,556 granted over two years) Due dates: January and August, annually . Research topics supported are: attitude formation and change, social cognition, personality processes, interpersonal relations and group processes, the self, emotion, social comparison and social influence, and the psychophysiological and neurophysiological bases of social behavior. None granted to date. Behavioral and Cognitive Sciences (BCS): Social Psychology Due dates: January and July, annually. Columbia Business School 4

Federal Agencies NSF (3) NSF Program Focus Sample grants funded at Columbia Business School (previous and current) Supports junior faculty (assistant professors) Assaf Zeevi (SES): CAREER: Design and Analysis of Differentiated Services ($399,825 granted over five years) CAREER Duration: The typical duration is five years. Due date: July, annually. Emi Nakamura (Economics): CAREER: Integrating Micro and Macro Evidence on Price Dynamics ($457,976 granted over five years) Promotes university-industry partnerships by making project funds to support an mix of industry-university linkages. None granted to date. Grant Opportunities for Academic Liaison with Industry (GOALI) The Directorate for Social, Behavioral and Economic Sciences (SBE) encourages theory building in actual operational and managerial processes, problem solving, risk management, strategic planning and decision-making in private-sector organizations. GOALI mechanisms of interest include: Industry-University Collaborative Projects Due dates: Aligns with program area deadlines. Columbia Business School 5

Professional Associations and Institutes Organization Relevant Program Areas Sample grants funded at Columbia Business School (previous and current) Marketing Science Institute 2012-2014 Priority Topics Insight into People in Their Roles as Consumers Rethinking the Journey to Purchase and Beyond, Whether Conceptualized as a Funnel or a More Iterative Process Designing Experiences, Not Products. What Accounts for Experiences That Are Remembered, Interesting, Repeated, and Valued? Mobile Platforms and Their Impact on How People Live Their Lives and the Operation of Markets Trust Between People and Their Institutions and in Social Networks Big Data Marketing Organizations and Capabilities Oded Netzer: MSI Research on Innovation Grant. $16,000 (in collaboration with Cornell) Standard grants: $3,000 to $20,000 Proposals can be submitted at any time Research funding for members of the Academy of Marketing on any marketing topic. None granted to date. Academy of Marketing Grant amount: $2,000 Due date: May, annually. Columbia Business School 6

Professional Associations and Institutes (2) Organization Relevant Program Areas Sample grants funded at Columbia Business School (previous and current) None granted to date. American Academy of Advertising Research Fellowship Any topic that is appropriate for potential publication in the Journal of Advertising is eligible for the competition. Open only to current members of the American Academy of Advertising. Amount: $1,000 to $3,000. Due date: September, annually. Doctoral Dissertation Competition Open only to members of the American Academy of Advertising working on their dissertations at the time of proposal submission. Submissions based on completed or near completed dissertations are not eligible; submissions should be in the proposal stage. Amount:$1,000 to $2,500. Due date: November, annually. Columbia Business School 7

Professional Associations and Institutes (3) Organization Relevant Program Areas Sample grants funded at Columbia Business School (previous and current) Funding available for conferences and workshops. Key purposes : To stimulate and support scholarly work in consumer behavior especially through greater access for students attending such conferences To provide seed money to cover workshop costs None granted to date. Association for Consumer Research Grant amount: $1,000 - $3,000. Due dates: February 1 and July 1. 2012 ACR/Sheth Foundation Dissertation Grants for Topics in Cross-Cultural and Public Purpose Consumer Research Support for Ph.D. candidates at the post-comprehensive exam, dissertation stage. Due date: June, annually. Transformative Consumer Research (TCR) funding Focuses on matters of well-being. Example topics: overconsumption; addictive consumption (e.g., drugs, alcohol, cigarettes, television, Internet); consumer safety; product labeling; consumption and ecological degradation; parenting and consumption; poor, disadvantaged, illiterate, elderly, or handicapped consumers; and emerging economies. Grant amount: $1,000 to $2,000 per project Due date: June, annually. Columbia Business School 8

Professional Associations and Institutes (4) Organization Relevant Program Areas Sample grants funded at Columbia Business School (previous and current) None granted to date. Institute for the Study of Business Markets (ISBM) Research funding: Support for: research that can either be directly applied to business marketing strategies and practices, or that can lead to a better understanding of key business-to- business marketing phenomena. development of pedagogic material that can directly improve the teaching and practice of business-to-business marketing. Grant amount: $3,000 to $10,000 Proposals can be submitted at any time Working Paper funding: Support for research in the working paper stage to be used for the dissemination of this work through meeting attendance or similar if it is accepted into ISBM s working series. Grant amount: $750 Papers can be submitted at any time Columbia Business School 9

Professional Associations and Institutes (5) Organization Relevant Program Areas Sample grants funded at Columbia Business School (previous and current) Institute for the Study of Business Markets (ISBM) (Continued) None granted to date. Doctoral Support Award Competition Support for dissertations in any area of business-to-business (industrial) marketing or in any of the methodological areas that support advances in business marketing. Maximum grant amount: $7,500 Outstanding submissions, if awarded, will receive the ISBM Dissertation Proposal Prize, an additional award of $2,500. Due date: September, annually Columbia Business School 10

Professional Associations and Institutes (6) Organization Relevant Program Areas Sample grants funded at Columbia Business School (previous and current) John A. Howard/AMA Doctoral Dissertation Award For students completing the requirements for their doctoral degrees in marketing and consumer behavior-related topics. None granted to date. American Marketing Association Foundation Valuing Diversity PhD scholarships Support for populations underrepresented in the marketing profession (African Americans, Hispanics and Native Americans pursuing doctoral degrees in marketing) Scholarship amount: $1,000 Due date: May, annually None granted to date. Society for Consumer Psychology (President: Professor Michel Tuan Pham) Annual Dissertation Proposal Competition Submissions should be in the proposal stage. Final data should not have been collected by the submission date . The work may not have been submitted for journal publication Award amounts: Winner :$1,000, Two runners-up : $500 each. Due date: May, annually Columbia Business School 11

Private Foundations Foundation Relevant Program Areas Sample grants funded at Columbia Business School (previous and current) Knowledge Creation Actions that support students and faculty in expanding the global understanding of marketing. Sheth Foundation Knowledge Dissemination Sending marketing knowledge out into the world through journals, videos, website information, etc. Knowledge Recognition The formal recognition of achievement for persons who have significantly and/or consistently advanced marketing thought over time. The Foundation works through tax-exempt, publicly-supported educational organizations focused on the discipline of marketing to award various grants to individuals and organizations. Only proposals from grant- awarding organizations are reviewed and approved by The Sheth Foundation board. Individuals must submit their proposals to the recognized organizations for consideration. Examples: Academy of Marketing Science Sheth Excellence in Marketing Fund. Association for Consumer Research Dissertation support. Society for Consumer Psychology Dissertation support. Columbia Business School 12

Private Foundations (2) Foundation Relevant Program Areas Sample grants funded at Columbia Business School (previous and current) None granted to date. FINRA Investor Foundation Financial literacy and education: Funds educational projects or programs and research that expands the body of knowledge and offers solutions in the field of investor education and protection. LOIs can be submitted at any time Eric Johnson: Cognitive Capabilities, Decision- Making Ability, and Financial Outcomes Across the Lifespan ($165,000) National Endowment for Financial Education Financial Literacy Project outcomes should be: actionable in the field of financial literacy, directly relevant to the financial well-being of the public, and able to be applied broadly. Due dates: December and June Assaf Shtauber: The Effects of Access to Mainstream Financial Services on the American Poor ($7,500) Russell Sage Foundation Behavioral economics and consumer finance Small grants program in Consumer Finance ($7,500) Proposals can be submitted at any time. NOTE: Must be nominated by a member of the Consumer Finance Group. Columbia Business School 13

Corporations (including Corporate Foundations) Corporation Stated Priority Areas Sample grants funded at Columbia Business School (previous and current) Aimia is an expert in building proprietary loyalty strategies, launching and managing coalition loyalty programs, creating value through loyalty analytics and driving innovation in the emerging digital and mobile spaces. Aimia David Rogers and Matt Quint (Brand Center) Research in showrooming and loyalty management programs ($100,000) The development and application of innovative ideas for organizational culture and change, based on a guiding philosophy of client-based innovation. Bill Duggan Creative Strategy Project , a research project examining how to foster innovative thinking as part of the strategic planning process. ($10,000) Booz & Company The Nielsen Company offers eligible academic institutions and individuals a wide variety of formalized collaboration opportunities. These include everything from consulting opportunities, internships, assistance with curriculum design to financial support in the form of research and dissertation grants, as well as intellectual property licensing. None granted to date. Nielsen Columbia Business School 14

Corporations (including Corporate Foundations) (2) Corporation Stated Priority Areas Sample grants funded at Columbia Business School (previous and current) The Ogilvy Foundation Ogilvy & Mather Bernd Schmitt: Research Project on the intersection of company values with cultural and societal values, and how that intersection impacts the strength of company brands. ($16,000) Columbia Business School 15

Main Liaisons Primary liaisons to support CBS faculty applying for institutional grants: Dimitra Koutsantoni, PhD Dean s Office and Office of External Relations & Development Elena Piercy Office of External Relations & Development Columbia Business School 16

How we can support you We maintain access to a growing network of grantmaking organizations and individual supporters (including 41,000 alumni) of the School. The department s relationship management includes a tracked understanding of historic relationships with the Business School and the broader University. We research and identify suitable funding prospects and support all stages of the application process. This includes: Development of the application strategy including focus areas and request amount; Development and submission of letters of inquiry and proposals; Facilitation of meetings and conversations with prospective funders; and Administrative support to close, process, and steward gift and grant agreements. We engage alumni ambassadors and business leaders who are familiar with the internal workings of various funding agencies/grantmaking organizations, which may help raise the visibility of your proposal request. We are actively engaging nearly 200 corporate sponsors at a given time who are interested in partnering with Business School faculty on research and seeking meaningful connections with research and activities. We are constantly seeking fits for these inquiries and interest areas with the work of our faculty. Columbia Business School 17

Dissemination of funding opportunities We research funding opportunities and circulate them via: -A monthly research newsletter developed and disseminated by Dimitra Koutsantoni. -Targeted outreach to faculty about specific opportunities as they arise. We organize external funding information sessions every fall semester; and We conduct prospect research for specific projects upon request. Columbia Business School 18

Research grant application procedure Research grant applications are processed through Dimitra Koutsantoni, who also serves as the Business School liaison to the University s Sponsored Projects Administration (SPA). Dimitra, in coordination with SPA, ensures that all applications go through internal authorization procedures and comply with the University s and funders policies and guidelines. All applications to federal agencies and all full proposal grant submissions to private foundations and other organizations are required to go through the Dean s Office and SPA. Proposals for unrestricted gifts are not included in this mandatory process. Columbia Business School 19

For information: Grants vs Gifts Grants contract/research agreement specific statement of work detailed budget specific deliverables specified period of performance reporting unexpended funds must be returned to sponsor Gifts may be for specific purpose But no contractual requirements no specified period of performance no specified deliverables Columbia Business School 20

How we can work together: next steps Please let us know if: You have a research project that needs funding (new or existing). You would like to extend funding for a particular project. You would like to request a no-cost extension for a project. You need support with submitting progress or final reports for a grant. You have identified a particular sponsor and you are in the process of putting together a letter of inquiry or proposal. You have an existing relationship with a funder and you need support in furthering it. We are looking forward to working with you. Columbia Business School 21

Contact us Dimitra Koutsantoni Associate Director Sponsored Projects and Foundation Relations Office of the Dean and Office of External Relations and Development dk2617@columbia.edu Elena M. Piercy Executive Director Corporate and Foundation Relations Office of External Relations and Development emp2167@columbia.edu Columbia Business School 22