Sponsorship Program Report for University of Toronto's Impactful Project 2020

PILLAR SPONSORSHIP PROGRAM REPORT <NAME OF PROJECT> 2020 <Add image here of project> INITIATIVE DATE(S): <MONTH MONTH> 2020 Tip: See slide notes for list of values. SHARED KEY VALUES OF <SPECIFY VALUES> WITH SPONSORS: Tip: Simply delete the logos shown here that do not apply to your project.

Tip: Please work within the existing template sections and slides. Attach any appendix as a separate file. CONTENTS Exec Summary Metrics Statement of Wider Community Impact Statement of Project Funding Outcome <Add hero image of project> Examples of Sponsor Marketing Materials Affinity Link in Social Media Budget Breakdown and Efficiency Looking ahead 2

<Add image/logo here of project> EXEC SUMMARY METRICS REACH METRICS FOR <NAME OF PROJECT> 2020 Reach Metrics Projected for 2020 (Per application estimates) Ex. 320 Actual/Achieved 2020 Tips: Only include tactics here that show the sponsor name or logo. Total # of Attendees* Ex. 300 ( 6%) Attendees by Type Students / Alumni / Other (%) Ex. 0 / 170 / 150 (0% students / 53% alumni / 47% children) Ex. 0 / 165 / 135 (0% students / 55% alumni / 45% children) Attach detailed breakdown in appendix or in slide notes. Total # of Sponsor Impressions** Online & Social Media Ads Total # of Sponsor Impressions** Offline (non-digital) Ads Total # of Sponsor Impressions** Participant Narratives Ads Total Impressions: Ex. 20,000 Ex. 25,000 ( 25%) Advancement staff, please include in slide notes: - # of ARBOR coded alumni registrants - Event IDs Ex. 10,000 Ex. 11,000 ( 10%) Ex. 5,000 Ex. 5,250 ( 5%) Ex. 35,000 Ex. 41,250 * Sum of in-person or online live participants, counting repeat occasions, across the year. ** Sum of all individual views of sponsor logo, counting repeat occasions, even counting non-participants, across the year. application estimates. Refer back to application PDF. Tip: This column must match your 3

STATEMENT OF WIDER COMMUNITY IMPACT <NAME OF PROJECT> Instructions: 2-3 sentences to highlight and give a narrative to the value of the project to the U of T alumni, student and/or greater University community. Must reference shared values. Aim for max 100 words. Ex. ABC Reading Club is education-in-action and provides meaningful volunteer opportunities for U of T alumni, primarily OISE graduates. The ABC Club falls under the TD Insurance shared value of Connected Communities: fostering learning and participation among a diverse group of children who recently immigrated to Canada. Ultimately, ABC reflects well on U of T as whole, serves to engage alumni in meaningful ways, and creates positive momentum in the students of tomorrow. See news article: Globe and Mail. See testimonials. <Add image/logo here of project> Tip: Can link out to any media coverage or testimonials that echo the community impact. 4

STATEMENT OF PROJECT FUNDING OUTCOME <NAME OF PROJECT> Instructions: 2-3 sentences to highlight the meaningful project components made possible by the funding. Aim for max 100 words. Ex. ABC Reading Club leveraged the sponsorship funding of $5K from TD Insurance in order to benefit children in at-risk neighborhoods in the GTA with tablet based learning. The funding enabled ABC to leave a lasting impact on the children involved as they each got to keep the tablet that they learned on during the sessions. A total of 15 children benefited across 10 learning sessions. Sponsor funding helps alumni volunteers to follow through on the project and see the lasting impact they are making in the community at large. See photo highlights on Flickr. Visit our webpage. <Add image/logo here of project> Tip: Can link out to any posted photos, project website, thank you video, etc. Tip: If a sponsor gave additional support other than funding, ensure it is mentioned and shown. Convey appreciation and improved outcomes. 5

EXAMPLES OF SPONSOR MARKETING MATERIALS <NAME OF PROJECT> Inventory of all Sponsor Marketing: Ex. 5 Social Posts Ex. 1 Webpage listing Ex. 1 Poster Ex. 1 news article in Globe & Mail Ex. 1 outdoor banner Ex. 1 indoor event banner Tips: Please list in the Inventory all types of promotions used, even if not shown. <Add social media post or other> <Add screenshot from web or other> <Add image of poster or other> Please provide direct links to all social posts and online sites. Include only materials that include the sponsor logo or name. Social Post Ex. Link, Link, Link, Link, Link Online Poster Inventory 6

AFFINITY LINK IN SOCIAL MEDIA Tips: <NAME OF PROJECT> In the 2020 program, at least one (1) social post is required with the affinity link included. Metrics for Social Post(s) with Affinity Link # of Social Posts with link Ex. 3 Impressions Ex. 5,000 Affinity Link Clicks Ex. 50 Sponsors are keen to see how you creatively drove online traffic to their preferred-rate offers. Likes, Shares, and Comments Ex. 50 <Add social media with Affinity Link> Our 2020 Custom Affinity Link https://uoft.me/<your-custom-link>+ Adding a + to your uoft.me link will show the metrics for the link. Social Post with Affinity Webpage Link Link 7

<Add image/logo here of project> BUDGET BREAKDOWN AND EFFICIENCY <NAME OF PROJECT> Instructions: Share how effective the project was at delivering value to the communities involved and for the sponsor given the budget. Aim for max 100 words. Ex. ABC Reading Club helped and involved more people than estimated. We over-delivered on impressions for our sponsor, TD Insurance, given the bonus Globe & Mail news coverage, which also reflects well on the U of T community at large. We were slightly over- budget on supplies, but we balanced our budget elsewhere. Item Planned Cost 2020 Actual Cost 2020 Tip: If budget is too complex, describe it here and attach in appendix or in the slide notes. Equipment (15 tablets) $4,500 $4,390 Supplies (snacks for 10 sessions) $250 $250 Supplies (finale celebration: snacks, decorations, certificate printing, etc.) $250 $360 Total $5,000 $5,000 8

LOOKING AHEAD <NAME OF PROJECT> How might the project evolve next year to improve sponsorship advertising? o Ex. There is certainly potential for greater news coverage in future which highlights U of T alumni volunteers and TD Insurance making an impact in the community. How might the project evolve next year for more community impact? o Ex. ABC could expand to effect a greater alumni and community impact. For efficiency, we plan to add participants while keeping the number of events steady. <Add image/logo here of project> How can metrics be used to better represent the project and its true reach and impact for the alumni, students and University community? o Ex. Metrics could be enhanced with a mid-project survey of participants. We could gather key feedback to improve our project in meaningful ways. Identify any gaps in metrics and how they could be addressed. o Ex. This year we had one gap in our metrics. We did not know how many impressions the news article achieved, and will ensure this is capture in future. 9