Stakeholder Mapping and Strategy for Effective Engagement
Explore rapid listing methods, stakeholder segmentation models, and power-interest grid techniques to engage stakeholders effectively in the change process. Understand the importance of categorizing stakeholders, assigning them to specific segments, and prioritizing engagement based on their power and interest levels.
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Presentation Transcript
Stakeholder Mapping & Strategy Rapid listing CPIG VNGC Combine CPIG & VNGC Power-Interest Grid Comms Plan
Rapid Listing Rapidly list as many stakeholders as possible in 60 seconds Compare your list with a colleague, adding new stakeholder as they occur Move from pairs into groups of four and repeat last step Finally ask the whole team to make a joint list IT PMO Etc Patient Staff NED s Etc Etc CCG Etc QI Team Etc Etc Etc PALS Etc Etc WSL Etc Etc CQC
CPIG Stakeholder Segmentation Model Users of change Suppliers of change Patients IT Customers Providers Allocate each stakeholder to a segment Stakeholders can appear in more than one segment Governance Influencers Decision makers of change PALS CQC Influencers of change
Stakeholder Radar IT Place each stakeholder onto the radar V N G C Patient Vital to engage Necessary to engage Good to have engaged Courtesy to inform PALS CQC
Customers Providers Staff Estates Etc EtcEtc Etc IT EtcEtc Assign all stakeholder within the grid V N G C Patients PALS Governance Influencers CQC PMO Etc CCG Etc EtcEtc WSL Etc
Power-InterestGrid High IT CQC Patients Influential Observers: Keep Satisfied Key Players: Engage Closely Power/Influence NED s PMO WSL s Assign all stakeholder within the grid PALS Spectators: Monitor Active Players: Keep Informed Staff QI Team Estates Low High Low Interested in your change
