Strategic Analysis and Recommendations for U.M.C - University of Muenster Consulting
Explore the strategic alternatives proposed for U.M.C by University of Muenster Consulting, addressing key issues in the business environment, offering solutions for growth, complexity reduction, and restructuring. The analysis delves into the current business situation of Beekeeper in the hospitality industry and identifies opportunities and threats, culminating in recommendations to optimize performance and target growth markets effectively.
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Presentation Transcript
U M C Alternatives/ Recommendation Management Summary Analysis Implementation Financials/Conclusion
U M C Agenda Management Summary Analysis Alternatives/Recommendation Implementation Financials/Conclusion University of Muenster Consulting 4/13/2025 2 Alternatives/ Recommendation Management Summary Analysis Implementation Financials/Conclusion
U M C Problem Statement Challenge to derive a sustainable strategy Increasing business complexity Need for leveraging growth opportunities to remain profitable Problems Actions Outcome University of Muenster Consulting 4/13/2025 3 Alternatives/ Recommendation Management Summary Analysis Implementation Financials/Conclusion
U M C Status Quo - Beekeeper s key issues Need for growth Core issues Rising complexity Broad service portfolio Lack of alignment between different corporate functions Growing disregard of core values Lack of agility Increasing pressure on engineers Growth across different target industries in the past Reputation and track record Acquisition and retention of high-profile clients Sub- issues Organizational structure and overall business strategy University of Muenster Consulting 4/13/2025 4 Alternatives/ Recommendation Management Summary Analysis Implementation Financials/Conclusion
U M C Status Quo Current business situation of Beekeeper Positioning in the hospitality industry New business opportunity arising from the General Data Protection Regulation (GDPR) Opportunities Experience with regulatory requirements Strengths Growing interest in Beekeeper s software from other industries (e.g. banking business) Reputation for safe software and effective security systems International operations and expertise Decreasing agility Competition in the market for larger companies Unknown strategic positioning Need for a proven track record and good reputation among large companies to grow further Weaknesses Threats Lack of employee alignment 4/13/2025 University of Muenster Consulting 5 Alternatives/ Recommendation Management Summary Analysis Implementation Financials/Conclusion
U M C Strategic alternatives for Beekeeper 1. Go broad 2. Go deep 3. Spin off Focus on growth Focus on reducing complexity Focus on restructuring Continue diversifying service offerings across different target industries Focus selling efforts on the hospitality industry Separate core hospitality business from other business Vertical integration: Set up a team to offer consulting services within the hospitality industry Concentrate non-hospitality business on leveraging GDPR chances and experiments Leverage potential emerging from GDPR needs Obtain extensive funding to finance growth Focus on increasing organizational alignment Evaluation of possible alternatives based on the issues identified 4/13/2025 University of Muenster Consulting 6 Alternatives/ Recommendation Management Summary Analysis Implementation Financials/Conclusion
U M C Evaluation of alternatives # Alternative Issues Organization Working Environment Reputation Data Protection 1 Go broad 2 Go deep 3 Spin off Low importance High importance Positive implication(s) Mixed or uncertain implication(s) Negative implication(s) 4/13/2025 University of Muenster Consulting 7 Alternatives/ Recommendation Management Summary Analysis Implementation Financials/Conclusion
U M C Our recommendation Go Deep! Recommendation Potential risks 1 Growth is not maximized in the short term No opportunity to leverage the chances arising from GDPR needs to the full potential 2 Implement the Go deep strategy! Beekeeper becomes dependent on the cyclic hospitality industry 3 Beekeeper becomes dependent on the cyclic hospitality industry 4 4/13/2025 University of Muenster Consulting 8 Alternatives/ Recommendation Management Summary Analysis Implementation Financials/Conclusion
