Strategic Planning in Sports Organizations: Challenges and Opportunities

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Explore the dynamics of strategic planning in sports organizations, addressing the importance of implementing strategies, current challenges, and the need for collaboration between academia and industry. Discover the impact of innovative research on successful strategy implementation.

  • Sports Management
  • Strategic Planning
  • Sports Science
  • Collaboration
  • Innovation

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Presentation Transcript


  1. The 5thInternational Congress of Exercise and Sport Sciences June 7-10 2018 Tel Aviv Nicos Kartakoullis

  2. Strategic Planning in Sport Organizations: Is it possible to implement?

  3. Topics: Do sports organizations need strategic plans? Do they need a strategy? What is the current situation? The role of Sport and Exercise Sciences (Academia) in supporting the implementation of strategy.

  4. Why strategize? Inspires managers (vision) Auditing the business Identifying opportunities Guides structuring and supports decision making Setting objectives Common language for stakeholders (Wickham, 2001)

  5. Setting SMART objectives for sports organizations

  6. What is the current situation regarding strategic planning in sports organizations? Organizations that have strategic plans Organizations that do not have strategic plans Organizations that do have but do not implement! Why?

  7. Reasons for the absence of strategic planning: Time Knowledge / Expertise Lack of trust, openness (Accountability?)

  8. Exercise and Sport Sciences Sport Management The need for a JOINT EFFORT

  9. Content of presentations 5thCongress Innovative Interesting Pioneering Useful? Utilization? Research its contribution to the successful implementation of strategy

  10. Two schools of thought: The practioners point of view The Academic / Scientific point of view Bringing the two together is the major challenge

  11. The link between theory and practice Decision makers in Sports Organizations Do they understand the importance of research (academia) as a critical success factor in developing their organization / sport? Does this reflect in the strategic plans of sport organizations?

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