Strategic Team Growth and Skill-Building Plan for Digital Marketing Team
"Develop a comprehensive team growth and skill-building plan for enhancing the capabilities of your digital marketing team. This plan includes development activities, learning investments, professional goals, action plans, and performance indicators to drive success. Overcome potential roadblocks and empower your team for future growth."
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Presentation Transcript
Team Growth and Skill-Building Plan Template Example Provided by Smartsheet, Inc.
Our Team Team Name Digital Marketing Team Department Marketing Manager / Supervisor Jonathan Wong Plan Date MM/DD/YY
Contents 1. Development Activities Log 2. Team Learning Investments 3. Professional Development Goals (SMART) 4. Action Plan 5. Key Performance Indicators (KPIs) 6. Team Growth and Advancement 7. Review and Next Quarter Priorities
Development Activities Log Category Description Internal marketing training, data analytics software, mentorship programs Available Company Resources Technology and Tools Needed Google Analytics, CRM software, content automation tools Leadership and Coaching Support Monthly strategy meetings, cross-team mentorship Time Allocation Two hours per week dedicated to skill-building Potential Roadblocks High workload, limited access to specialized training
Team Learning Investments Estimated Cost Category Description Team Workshops and Training Advanced digital marketing strategy session $1,200.00 Leadership and Management Training Coaching program for team leads $2,000.00 Cross-Functional Learning Programs Collaboration with data and sales teams $800.00 Technology and Tools Needed Subscription to marketing automation software $1,500.00 Team Workshops and Training Advanced digital marketing strategy session $1,200.00
Professional Development Goals (SMART) SMART Goal Timeframe S Improve data-driven decision-making in marketing campaigns Specific Six months M A R T Increase campaign ROI by 15%, complete two analytics certifications Measurable By Q4 20XX Achievable Utilize internal training, mentorship, and hands-on projects Ongoing Supports marketing performance and aligns with business goals Relevant Immediate Time-Bound Apply new skills in upcoming campaigns by November 20XX End of Year
Action Plan Improvement Activity Target Date Owner Status Team Workshop/Training MM/DD/YY Manager In Progress Cross-Functional Collaboration MM/DD/YY Team Leads Not Started Mentorship/Peer Learning MM/DD/YY Employees Not Started Process Improvement Project MM/DD/YY Manager Scheduled Next Review MM/DD/YY Manager Pending Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Team Workshop/Training X X X X Cross-Functional Collaboration X X X Mentorship/Peer Learning X X Process Improvement Project X X X
KPIs KPI Measurement Target Team Engagement Workshop attendance and participation 90% attendance Skill Improvement Completion of training and certifications 100% of the team trained Participation in projects with other departments Cross-Team Collaboration Two completed projects Improved workflow and reduced bottlenecks Process Efficiency 15% faster project completion Manager and peer evaluations of skill growth Performance Review Meets or exceeds expectations
Team Growth and Advancement Category Description Action Steps Target Increase ownership of marketing strategy Assign leadership roles in key projects Expanded Responsibilities Q1 20XX Prepare senior team members for management Enroll in leadership training Leadership Development Q2 20XX Improve knowledge sharing with other departments Host monthly knowledge- sharing sessions Cross-Team Collaboration Ongoing Ongoing professional development for the team Maintain annual training schedule Continued Learning Plan Ongoing
Review and Next Quarter Priorities Priority Owner Target Date Status Schedule Team Workshop Manager MM/DD/YY In Progress Launch Mentorship or Peer Learning Program Team Leads MM/DD/YY Not Started Begin Cross-Team Project Manager MM/DD/YY Not Started Conduct Development Check-In Manager MM/DD/YY Pending
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