Strategies for Membership Success: Stuart Rotary Club 2022-2023
Discover how Stuart Rotary Club is addressing the challenge of declining membership and revenue through innovative strategies like the Business Development Program. Learn from success stories and practical actions to revitalize and grow your Rotary club effectively.
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Presentation Transcript
Realignment for Membership Success Stuart Rotary 2022 - 2023
Our mission Rotary International, whose mission is to provide service to others, promote integrity, and advance world understanding, goodwill, and peace through our fellowship of business, professional, and community leaders. Simply, Service above Self defines Rotary. Defines what we offer the community. BUT .you cannot provide service without members.
Throughout the United States Rotary membership is down. Most community organizations are facing a downturn. Even pre-Covid the issue of declining membership as the millennial The Problem population came into the natural age to become involved in their community has been a hard sell.
Membership Revenue is down 17% since 2019 Our Rotary club s member numbers is at one of its lowest at 40 members 78% of our members are age 60 and older, we have 4 members aged 59 and younger. The Problem Only 23% of our membership is female What s our Value Proposition?
Whats the number one essential component of a successful business?
It Answers a NEED! We must create a value proposition. The Stuart Rotary Business Development Program answers the needs of many small business owners.
The Business Development Program aims to be a growth partner to any small business owner. By providing a rotation of speakers that provide valuable information to grow them as business owners and people. How d you going to do Ultimately growing club membership grows the purpose of the club. that? Rotary s own data* shows that members years 1-5 are involved for networking. Years 5-20 for Service Years 20+ for friendship, social value. *The Rotary Buffalo Study
Success story: Tony Knight Rotary Club Calgary West This guy grew his club. The key actions he took were: 1) changed the membership location to a hotel 2) Partnered with one charity and focused on making an impactful, long-lasting contribution. 3) Allowed members younger than 35 to attend volunteer projects but were not required to attend luncheon meetings. 4) Converted the weekly meetings to more dynamic and exciting content. Invited really good speakers.
Consultants Self Community Presentation Marketing/Social Media Psychology Development/Life Balance Financial October 6 Membership Drive November 2 December 14 January 5 Membership Drive February 1 March 8 April 6 Membership Drive April 12 May 17 June 21 October 6 Membership Drive October 26 December 7 January 5 Membership Drive January 25 March 1 April 5 April 6 Membership Drive May 10 June 14 November 22 January 4 February 8 February 15 April 19 May 24 June 28 October 6 Membership Drive October 12 November 16 January 5 Membership Drive January 11 February 15 April 6 Membership Drive March 22 April 23 May 31 October 6 Membership Drive October 19 November 30 January 5 Membership Drive January 18 February 22 March 29 April 6 Membership Drive May 3 June 7
Engagement Planning 2022-2023 October 2022 United States Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 7 8 Banner Lake Project #1 Business Development Program Kickoff 6pm 9 10 11 12 13 14 15 Columbus Day Banner Lake Project #1 Financial Presentation How to plan your 2023 tax strategies 16 17 18 19 20 21 22 Banner Lake Project #1 Psychology Program Spouse Program The Art of Listening Social Gathering Halloween Party 23 24 25 26 27 28 29 Banner Lake Project #1 Self Development how to achieve Life Balance, Interactive Create a Vision Board 30 31 Halloween
Engagement Planning November 2022 United States Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 Planning your social media calendar first Q 2023 6 7 8 9 10 11 12 Banner Lake Project #1 Community Presentation Veterans Day 13 14 15 16 17 18 19 Banner Lake Project #1 Financial How to invest for the future 20 21 22 23 24 25 26 Banner Lake Project #1 No Meeting Holiday Thanksgiving Day Day after Thanksgiving Day 27 28 29 30 Banner Lake Project #1 Psychology Does everyone have ADHD?
Engagement Planning December 2022 United States Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 7 8 9 10 Banner Lake Project #2 Self Development Tools to increase your Leadership skills 11 12 13 14 15 16 17 Banner Lake Project #2 Marketing Exercise, what s your value proposition? Social Gathering 18 19 20 21 22 23 24 Banner Lake Project #2 No Meeting Christmas Eve 25 26 27 28 29 30 31 Christmas Day Christmas Day (substitute day) No Meeting New Year s Eve
Engagement Planning January 2023 United States Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 7 New Year s Day New Year s Day (substitute day) Community Business Development Program Kickoff 6pm Quarterly Team Building Programs-New Years Resolutions 8 9 10 11 12 13 14 Banner Lake Project #2 Financial What is Crypto Currency? 15 16 17 18 19 20 21 Martin Luther King Jr. Day Banner Lake Project #2 Psychology What s important to each generational group and how to talk to them. Social Gathering 22 23 24 25 26 27 28 Banner Lake Project #2 Self Development The 90/10 Rule, tips to help you stay centered. 29 30 31 Banner Lake Project #2
Engagement Planning February 2023 United States Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 Social Media Why SEO is a necessary 5 6 7 8 9 10 11 Banner Lake Project #2 Community Presentation 12 13 14 15 16 17 18 Banner Lake Project #3 Valentine s Day Financial How to work with your CPA to reap your largest tax advantages. Preparing for your March corporate return. https://www.wolterskluwer.com/ en/expert-insights/tax- avoidance-is-legal-tax-evasion-is- criminal 22 Social Gathering 19 20 21 23 24 25 Washington s Birthday Banner Lake Project #3 Psychology How to increase positive thoughts by 50% 26 27 28 Banner Lake Project #3
Engagement Planning March 2023 United States Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 Self Development 3 things competing with your attention right now. Pain. Pleasure. The Demands of Other People 8 2 3 4 5 6 7 9 10 11 Banner Lake Project #3 Marketing Why you need a brand guide and how to create one. 12 13 14 15 16 17 18 Banner Lake Project #3 Community Presentation Social Gathering 19 20 21 22 23 24 25 Banner Lake Project #3 Financial End of Q1 Do you know your numbers? Or are you ready for tax day? 26 27 28 29 30 31 Banner Lake Project #3 Psychology Men are from Mars and Women are from Venus Spouse Presentation
Engagement Planning April 2023 United States Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 Quarterly Team Building Program Spring Growth 2 3 4 5 6 7 8 Banner Lake Project #3 Self Development - Public Speaking Part 1 partnership with Toast Masters Business Development Program Kickoff 6pm 9 10 11 12 13 14 15 Banner Lake Project #4 Marketing How to Pitch anything 16 17 18 19 20 21 22 Banner Lake Project #4 Tax Day Community Social Gathering 23 24 25 26 27 28 29 Banner Lake Project #4 Financial Do you have a metric for your success, personal or business? Administrative Professionals Day 30
Engagement Planning May 2023 United States Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 Banner Lake Project #4 Psychology DISK Assessment, Why this tool is so Valuable to HR 7 8 9 10 11 12 13 Banner Lake Project #4 Self Development Public Speaking Part 2 partnership with Toast Masters 14 15 16 17 18 19 20 Mother s Day Banner Lake Project #4 Social Media Check in on your Social Media calendar, how s it going? Social Gathering 21 22 23 24 25 26 27 Banner Lake Project #4 Community 28 29 30 31 Memorial Day Banner Lake Project #4 Financial How to tear apart a P&L report
Engagement Planning June 2023 United States Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 7 8 9 10 Banner Lake Project #5 Psychology Me time, why it s essential. 11 12 13 14 15 16 17 Banner Lake Project #5 Self Development Public Speaking Part 3 Partnership with Toast Masters Social Gathering 18 19 20 21 22 23 24 Father s Day Banner Lake Project #5 Marketing Why content is so important 25 26 27 28 29 30 Banner Lake Project #5 Community Presentation NOTE: First Saturday in July would be the next Quarterly Team Building Program
YOU CAN MAKE THE DIFFERENCE
1. Spread the word, you are our best salesperson! 2. Do you know a marketing person willing to help? Niece, nephew, neighbor? 3. Help secure speakers/consultants 4. Purchase a t-shirt and where it all it over town We Need Your Help! 5. Attend everything you can 6. Post, post, post your experiences on social media 7. Provide prospect contacts that may be helpful to the club 8. Help with $50 to whatever donation to the club to help fund this long-term, rewarding, vital project.
The Pitch You got this! Rotary is at its heart a service-based As a business owner you will benefit from these consultant's organization. With over 1.4 million members knowledge. Furthermore, each quarter we will organize a team across the globe rotary is creating lasting change building program for you and your staff to take advantage of. This in communities. essentially is a HR cheerleader included in your Rotary membership. To continue to serve the community we must Our corporate membership is only $000 (TBD) every 6 months for all grow, but we also need to serve our members. these benefits to you while be an essential part of growing Rotary s The Business Development Program answers impact to the community. the needs of the business owner. Through our consultants each week we provide informative Define what Rotary is: knowledge that can be applied to your business, Many are surprised to learn that Rotary International holds one of only two Non- your employees and your relationships outside Governmental Agency seats at the United Nations. It is most interesting that Rotary is represented in more countries than there are countries in the United Nations. Rotary work. Our consultants each week cover a topic may be best known for its work to successfully help eradicate polio throughout the within one of these pillars; Financial, world. There are over 1.2 million Rotarians around the world and the Rotary Psychology, Self Development and Life Balance. organization has given away over 3 billion dollars through its Foundation to people, communities and global and local improvement efforts.
