Strategies for Successful Home Purchases
Dive into effective buyer presentation tips to overcome challenges in home purchases. Learn about market trends, the cost of waiting, fully underwritten loan approvals, and appraisal gap strategies.
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Presentation Transcript
CHAPTER 11 METRICS AND ANALYTICS
11.1 INTRODUCTION Metrics / Analytics Attribution The digital footprint Data gathering (data mining) Big data Collating offline and online data The Internet as a tool for traditional market research Social listening Analytic skills
11.2 HOW ANALYTICS ARE PRESENTED AND USED Data making life easier for digital marketers. What can be measured? is now presented as charts and graphs o Online sales o Provision of after-sales services o Lead generation o Maximize visitor numbers o Advertising metrics o Generic email metrics o Social media metrics
11.3 LIMITATIONS OF ONLINE DATA Whilst some digital evangelists point to data as being the answer or route to the answer of all digital marketing problems, others question some aspects of it. The right data? Is data good for the environment? Problems with metrics How much of the Internet is fake? Key decisions
