Strategies in Practice: Reading Process and Homework Assignments by Amira Khelkhal
Learn about the historical development of radio and television ratings through survey research, commercial ratings, and the use of central computers. Understand how publicity and branding influence consumer behavior by making specific proposals.
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Reading Reading process strategies in practice strategies in practice ( (assignments assignments) ) process and and by Amira khelkhal
Skim the following passage to answer the following question: (3 mnts) What is the passage about? A. Survey research for radio and television ratings B. The relation between the Hooper company and the Nielson Company C. The uses of central computers D. How radios are monitored by stations
One of the most widespread uses of survey research today is for rating radio and television programs. Commercial ratings of network radio programs were first undertaken by the C.E. Hooper Company in 1935. Then, A.C. Nielsen Company , founded in the early 1940s, invented its mechanical recording device, the audimeter, that was attached to radio receivers to monitor the station and the amount of time a set was tuned in to it. Nielsen bought the Hooper Company in 1950. by the mid-1970s Nielsen was offering an instantaneous Nielsen service by connecting some 1200 sets to a central computer for overnight tabulation of audiences.
Scan the text to answer the following question: (3 mnts) When was the first commercial rating of radio programs? A. In the 1950s B. In the 1940s C. In the 1970s D. In the 1930s
Skim the following passage to answer the following question: (3 mnts) What is the passage about? A. The effects of publicity B. Competition between systems C. Making general proposals D. The transformation of the world around us
It is true that in publicity one brand of manufacture, one firm, competes with another, but it is also true that every publicity image confirms and enhances every other. Publicity is not merely an assembly of competing messages: it is a language in itself which is always being used to make the same general proposal. Within publicity, choices are offered between this cream and that cream, that car and this car, but publicity as a system only makes a single proposal. It proposes to each of us that we transform ourselves, or our lives by buying something.
Scan the text to answer the following question: (3 mnts) According to the author, publicity makes one single proposal which is: A. To buy this car but not that car B. To buy more products C. To transform ourselves by buying something D. To enhance competition
Order the following pre-reading strategies? write the purpose of each one: ___ Using graphic designer Purpose:____________________________ ___Reading the pre-text Purpose: ___________________________ ___Thinking alouds Purpose:____________________________ ___identify key vocabulary Purpose:____________________________
Read the text below twice then: 1* Highlight the most important information. 2* What is the subject of this passage? 3* What type of reading have you used ? justify 4* what skills you involve when decoding the text ? 5* what reading model you elaborated ? And why?
ECOSYSTEMS An ecosystem is a group of animals and plants living in a specific region and interacting with one another and with their physical environment. Ecosystems include physical and chemical components, such as soils, water, and nutrients. These components support the organisms living in the ecosystem. Ecosystems can also be thought of as the interactions among all organisms in a given habitat. These organisms may range from large animals to microscopic bacteria and work together in various ways. For example, one species may serve as food for another. People are part of the ecosystems where they live and work. Human activities, such as housing developments and trash disposal, can greatly harm or even destroy local ecosystems. Proper ecosystem management is crucial for the overall health and diversity of our planet. We must find ways to protect local ecosystems without stifling economic development.
Practice the following reading strategies in the text: 15 Look up unfamiliar words (at least 3) Make predictions (at least 2) ask questions Organize your informations in KWL chart Use graphic designer to see your comprehension level Summarize the text (no more than 5 lines)
