Strategies to Overcome Membership Challenges in Rotary District 5630
This document discusses the age distribution, satisfaction levels, and comments of Rotarians and Non-Rotarians in Rotary District 5630. It also provides recommendations on recruiting different groups to enhance membership engagement and participation.
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TITLE Rotary District 5630 Subject: Strategies to overcome membership challenges Date: May 30, 2015
Coverage Rotarians Non-Rotarians UNK students General Young Professionals Awareness Intentions Awareness Intentions Fall 2014 Satisfaction Best Practices Spring 2015 RECOMMENDATIONS ON RECRUITING THESE GROUPS
Age Distribution 120 287 respondents (Rotarians & Non-Rotarians) 100 80 Frequency 60 39% 30% 40 13% 20 12% 6% 0 19-30 31-39 40-49 Age 50-59 Over 60
Age Distribution 179 Rotarians (66%) 94 Non-Rotarians (34%) 78% 90 80 70 Frequency Count 70% 60 Rotarian Non-Rotarian 50 40 53% 30 37% 20 31% 10 0 19-30 4 9 31-39 10 17 40-49 20 18 Age 50-59 58 25 Over 60 87 25 Rotarian Non-Rotarian
Satisfaction with Rotary (97%) How long have you been a member of your Rotary Club? More than 15 Years 27 20 6 2 1 1 Less than 1 year 1 3 1 6-10 Years 15 12 4 1 1 1 11-15 Years 14 12 3 1-5 Years 17 20 14 Total 74 67 28 3 2 4 Very Satisfied Satisfied Somewhat Satisfied Neutral Somewhat Dissatisfied Dissatisfied 42% 38% 16% 2% 1% 2% 2 178 TOTAL MEMBERS Reasons not very inclusive hesitancy of membership to participate in projects/same members help with most of the club projects...some members never participate in club projects/lack of cohesiveness of club/lack of enthusiasm in club as a whole/members unwilling to evaluate club and look for ways to improve it...resist change It's a good ole boy club
Comments Club does not do enough community activities I am satisfied but would like to see more members engaged. I wish we had a more active club. I see other clubs that take on more service projects and have more members participating. Satisfied / somewhat I have not seen a lot of community involvement 90% of the activities outside of meetings has been fundraisers It is pretty boring and all we do aid cook meals and serve them. Need wider level of participation; not everyone participates Sometimes it feels like we spend more effort patting each other on the back than actually rolling up our sleeves and serving others. satisfied I would like to do more volunteering. I would like to see members of our club be more ACTIVELY involved in club activities as well as District and international activities. The club could improve programs.
Expectations of the club Frequency 55 1 1 1 1 1 1 1 3 More community service (local) Less of constant fundraising Be one of the best clubs in the district Engage in community development Contribute to eradicate polio Provide Networking opportunities Provide positive leadership Recognize all members Not much/None
Support from District Frequency 6 2 2 2 1 Help increase membership Increase visibility of Rotary Personal development opportunities Promote the Rotary message Help reapply to IRS
Volunteering: In the past six months Volunteering Female Total Yes No Male Total 63 (100%) 116 (100%) 179 (100%) 58 (92%) 101 (87%) 5 (8%) 15 (13%) Rotarians 159 (89%) 20 (11%) Total Yes No 52 (100%) 42 (100%) 39 (75%) 35 (83%) 13 (25%) 94 (100%) 74 (79%) 20 (21%) Non- Rotarians 7 (17%)
Awareness Of Of a Rotary Club in or near your town of residence or work? 94% 6% 100% Yes (6%) No (93%) Rotary? Non- Rotarians (94) UNK Students Yes (100%) No (0%) Total
Reason(s) for not joining Rotary Among 94% who are aware of Rotary club in their area Do No Know enough about Rotary Time constraints Engaged in other service activities/clubs Past-member Cost Never invited Members are old Frequency 35 21 13 7 3 2 1
Membership Goal 1236 1434 +16% (198)
Target Market Analysis 18-30 year olds Western and Central NE estimated population is: 103,217 If 30% volunteer: 30,965 If 15% are interested in Rotary: 4,645
Recommendation 1: Bring in Young Professionals
The Young & the Restless... Love to be engaged in causes & in volunteering, BUT DO NOT KNOW ABOUT ROTARY &/OR ITS MISSION OF SERVICE. Are very social. BUT HAVE STRONG NEGATIVE PERCEPTIONS ABOUT ROTARY AS RICH OLD BOYS CLUB. Influenced by groups of like-minded peers BUT WE RECRUIT ONE MEMBER AT A TIME.
The Young & the Restless... Are culturally 21st century BUT MOST OF US ARE CULTURALLY IN THE 20TH They want to move at warp speed BUT WE DON T. Interactors/Rotaractors/ RYLA/YEP want to be continue to be connected to Rotary BUT WE LOSE THEM.
The Young & the Restless... AND WE DO TOO!! Have a global worldview AND WE HAVE MANY!! Seek out mentors AND WE DO TOO!! Aspire to leave the world a better place for their children
Strategies (YP) Branding Separate Internal and External Sites http://www.lincolnypg.com/ Updated YP Imagery for Web Site New Presentation Deck
Strategies (YP) New Volunteer Opportunities that speak to their hearts. Contributing Personal Talents Call to Act over Call for Membership http://www.Dosomething.org
Strategies (YP) Engage them first; recruit later Implement Try Before You Buy format Identify Champion(s) for YP Membership
Strategies (YP) Strategic Partnerships Sponsor one of their projects Kearney YPN Grand Island YPO Sororities & Fraternities
Strategies (YP) Mixers (Social events) Rotarians & YPs Invite groups of YPs Showcase accomplishments Sponsor a project they choose
Recommendation 2: Start early
Strategies (Youth) Communicate points of difference (through face-to-face interactions) Have events at school/college campuses Partner with other student organizations Highlight leadership development and international travel opportunities Make presentations on the 4-way test
Strategies (Youth) Communicate points of difference in cyberspace Create District wide interactive Rotaract and Interact website (use weebly or wix for free) http://www.care.org http://www.pencilsofpromise.org Have social media presence specifically for college students Showcase Rotary accomplishments
Strategies (Youth) Enhance Brand image Charge a small membership fee Offer Leadership training in schools and colleges Provide Leadership incentives
Strategies (Youth) Increase number of Interact and Rotaract clubs in the District Add at least one Interact and one Rotaract club per year Identify faculty champions in schools and colleges Provide incentives to faculty advisors of the clubs Incentivize starting Interact and Rotaract clubs
Strategies (Youth) Engage and Retain students Include them in Rotary service projects (Club, District, Global) Track Interactors and Rotaractors students movement from HS to College to professional life
