Sustainable Development in Champagne Region and Wine Clusters Analysis
Explore the journey towards Champagne becoming a sustainable region by 2030 and the research on institutionalized wine clusters. Learn about the significance of origin in wine selection and the impact on regional associations. Dive into the structural analysis of wine clusters development over the last decade.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
Cogita mundi agere localiter Martin Proke , 12, 2024 PCU Amande, Hustope e, Morava, R
Consumers are placing more emphasis on the selection of wine on its origin from: a particular area a growing community /vineyard village/ a individual grower There is new system for appellations wine V na Origin ln Certifikace VOC , which means wines oforiginalcertification
to find potential for institutionalized wine cluster the research project follows the development of the regional associations of small and medium-sized wineries cooperating in system for appellations (VOC)
Multiplicationeffect: Structural analysis of the development for the last10 years WineCluster: LocalizationQuotient (LQ) (Porter, 1998) ConcentrationQuotient (CQ)
x/X (LQ) = --------- y/Y LQ - location quotient of employment in the region x - employees working in the sector in the region X - total number of employees in the region y - employees working in the sector in the state Y - total number of employees in the state Potential for regional clusters is where are groups of related industries with LQgreater than 1
a/A CQ = --------- b/B CQ - concentration quotient of vineyards in the region or in a certain area for the establishment of an association of wine growers or cluster a - the number of vineyards in the region certified by the association rules (ha) A - total number of vineyards across the region (ha) b - the number of vineyards of the all associations (ha) B - the total area of vineyards in the country (ha)
Viticulture and wine sector(industry) in the Czech Republic has undergone over the last twenty years extensive reform has experienced a significant shift from the quantitative orientation of production towards high quality
IMC UNIVERSITY KREMS DAC AUSTRIA WMB AUSTRIA
STELLENBOSCH UNIVERSITY MCC
number of growers 25 2000 thousands ha of new vineyards 1800 20 1600 1400 15 1200 1000 10 800 600 5 400 200 0 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Source: own work, 2013 & agri.cz
number of growers ha of new vineyards 25 20 total ha thousands of growers 18 thousands of ha 20 16 14 15 12 10 10 8 6 5 4 2 0 0 2000 2001 2002 2003 2004 2005
tabel vs quality wines in 2002(%) TABLE WINES (%) QUALITY WINES (%) 38.3 61.7 47.3 52.7 tabel vs quality wines in 2012 (%) Source: Ministry ofAgricultureCR, 2013
Wine Region share VOC potential (%) Vineyards in region (ha) 552 1 138 Potential VOC (ha) 392 129 VOC Znojmo VOC Modr Hory Southern Moravia (3 VOCs) 71% 11% 3 241 12 376 26%
Wine Region LQ CQ VOC Znojmo 1,02 1,51 VOC Modr Hory 1,30 2,46 Southern Moravia (3 VOC s) 2,26 2,81
VOC Assoc. meet conditions for a cluster usedby someelementsofcooperationspecificto cluster togetherin theform: joint marketing research education could create an institutionalized cluster
The applicationofthe resultsof LQ & CQ was a planforthe establishment ofvarious associationsofVOC s
strategic analysis defining the mission and alliance competence formation of an alliance strategy structuring alliances implementation of strategies adopted diagnostics, feedback
correlation was found between new investments in planting new vineyards and creating new jobs impact on other sectors connected to the winery is a subject for further research
THANK YOU FOR YOUR ATTENTION! Martin Proke FACULTY OF BUSINESS AND ECONOMICS martin.prokes.umo@mendelu.cz WWW.PROQIN.CZ PROKES@PROQIN.CZ phone: +420 606 685 594
