Sustainable Growth Strategies for Beekeepers in Kaiserslautern Consulting
Explore how to lead beekeepers towards sustainable growth without compromising efficiency through market focus, core values, and innovative practices. Address key issues and create value through collaboration and platform innovation.
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Presentation Transcript
Sharpen Beekeepers strategy for sustainable future growth Kaiserslautern Consulting Leonie| Max | Prashhanth | Julian Technische Universitaet Kaiserslautern
Key question 2 How can Beekeeper be led into times of future growth without compromising an efficient business model?
Key recommendation 3 Focus on the market of hospitality and improve your value by providing customized services of superior quality!
Key issues 4 Customer acquisition and relationship management is insufficient and cost-intensive Engineers are overstrained due to impossible tasks derived through sales promises Office space is limited which leads to increased complexity in the working environment
Todays agenda 5 1. Analysis 2. Alternatives 3. Evaluation 4. Implementation 5. Risks & Contingencies
How Beekeeper creates value 6 Customer relation Key activities > Beekeeper make life easier and establish a feeling of community < Customer segments Key partners Distribution channels Key resources Cost structure Revenue streams Efficiency Value Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
How Beekeeper creates value 7 Platform innovation, support and promotion Personal assistance Paying customer: Companies > Beekeeper make life easier and establish a feeling of community < Entrepreneur supporters: $13 mio. funding User: Employees Platform Direct sales Licensing model Platform & HR costs Hospitality, manufacturing & retail Efficiency Value Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Beekeepers core values 8 Collaboration Bring out the best in each other Simplicity Keep it simple Open mindedness Be open Proactiveness Be proactive Tolerance to failure Be brave Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Core values are shaking under fast growth 9 Percentage of engineering employes Growing complexity but decreasing percentage of engineers? 18 16 14 12 10 8 6 4 2 0 2015 2016 2017 2018 Engineering headcount grows far under average Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Additional problems engineers are facing 10 Sales make promises engineers can not keep! Necessity of High coordination Technological improvement Customization is important since every company culture is individual Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Technological features so far 11 Peer-to-peer messaging Group messaging Employee surveys Data access Post messages Working schedules Ease the pain of unnecessary work expenditure and creating a sense of community Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Create value for the beehive by being of value to bees 12 The beehive (Employee) Provide a motivating working environment and sense of community Customized platform Convenient technology Dedicated personal assistance The bee (Employer) Good working environment: Decreased expenditure of irrelevant work User-friendliness Chance to show their potential Part of the community with a voice Beekeeper Your value proposition needs to fit to the paying customer Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Revenues by markets 13 Revenue Hospitality Manufacturing Retail Other Hospitality as most important target market for Beekeeper Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Highest potential for establishing a market position 14 High degree of non-desk workers Increased importance of digitization Existing customer base and knowledge Hospitality market a possible alternative? Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
In summary 15 Strengths: Weaknesses: Young and dynamic Compliance with laws Unknown brand Opportunities: Threats: Digitization in all industries Existing experience Many small competitors in the software business Low market entry barriers Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
How do you offer your app? 16 Degree of customer adaption Tailor-made Customized Industrialized Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Evaluation of degree of customer adaption 17 Customer acquisition Engineering effort Revenue streams Complexity Tailor-made Customized Industrialized Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Market evaluation 18 Build customer base Comp- lexity Market volume Broad market Broad market Custo- mized app Market focus Market focus Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Key implementation aspects 19 Focus on the market of hospitality and improve your value by providing tailor- made services of superior quality! Customer acquisition and relationship management Overstrained engineers Working space Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Why to focus on hospitality? 20 Hospitality Highest revenue streams Experience Well-known customers Solid groundwork to build on Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Key implementation aspects 21 Focus on the market of hospitality and improve your value by providing tailor- made services of superior quality! Customer acquisition and relationship management Overstrained engineers Working space Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Establish a value-driven business model 22 Address and satisfy customer s expectations and needs in hospitality cost value Reaching higher willingness to pay of customers Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Provide satisfying customer relationship management by personal assistance 23 Personal assistance Higher costs compensated by higher willingness to pay Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Formation of cross-functional teams consisting engineers and sales persons 24 1. Personal assistance 2. Crossfunct- ional team engineers sales customer No more independent decisions and promises by sales Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Customer care process with high coordination 25 Customer calls and asks for service Engineer attends call, defines requirements and checks technical feasibility Sales team starts budgeting (capacity) and interacts with engineers Negotiations between customer and sales team, supported by engineers Contracting? Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Key implementation aspects 26 Focus on the market of hospitality and improve your value by providing tailor- made services of superior quality! Customer acquisition and relationship management Overstrained engineers Working space Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Targeting lower strain for employees 27 Crossfunctional teams Hospitality focus reduces complexity Hiring additional stuff Open space working culture Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Key implementation aspects 28 Focus on the market of hospitality and improve your value by providing tailor- made services of superior quality! Customer acquisition and relationship management Overstrained engineers Working space Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Enabling open space working conditions 29 Flexible in terms of growth Creative environment (5 core values) Fast Good location availability Costs compensation by increasing efficiency of employees Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Key implementation aspects 30 Focus on the market of hospitality and improve your value by providing tailor- made services of superior quality! Customer acquisition and relationship management Overstrained engineers Working space Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Timeline 31 Measures \ Year 2018 2019 2020 2021 Costs in $ Adaption staff knowledge 60,000 Forming crossfuntional teams 1,000 Implement customer care process 10,000 Installing open space locations 5,000,000 5,071,000 Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Costs of implementation 32 Measures \ Year 2018 2019 2020 2021 Costs in $ Adaption staff knowledge 60,000 Forming crossfuntional teams 1,000 Implement customer care process 10,000 Installing open space locations 5,000,000 5,071,000 Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Development of revenue streams 33 50% 45% 40% 35% Growth in revenue 30% 25% 20% 15% 10% 5% 0% 2018 2019 2020 2021 optimistic realistic pesimistic High growth potential Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Key performance indicator 34 KPI's 2018 2019 2020 2021 Employees 120 140 180 220 Engineers 15 20 26 35 Number of new customers 100 180 240 230 Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
Risks & Contingencies 35 I. Change in regulation High Impact Low II III II. Data security I III. Employee shortage Minor Probability Major Analysis | Alternatives | Evaluation | Implementation | Risks & Contingencies
We are looking forward to further discuss the topic! Kaiserslautern Consulting Leonie| Max | Prashhanth | Julian Technische Universitaet Kaiserslautern
