Swiss Tourism Federation: History, Structure, and Challenges
Discover the Swiss Tourism Federation's history and organization structure since 1932. Learn about their main tasks, challenges, and financial framework. Explore their role in lobbying, public relations, and improving tourism quality in Switzerland amidst globalization, economic evolution, and sustainable development.
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Presentation Transcript
Swiss Tourism Federation Aline Cindy Claudia Martina M lissa G. Melissa N.
Head quarter and size HQ: Bern 600 members Approximately 50 employees
History and development The Swiss Tourism Federation has been found in 1932 under the name Schweizer Fremdenverkehrsverband Since 1991, the social reason is Swiss Tourism Federation
Director Barbara Gisi
How is the organisation financed? The Swiss Tourism Federation is financed by the members fees. It also charges for its provided services (represent members interests, publications, special offers).
The organisations main tasks Lobbying Public relations Improve the quality of tourism in Switzerland
The hot topics and the challenges Globalization The economic evolution of main markets Exchange rate Politic (Shengen) Sustainable development Demography Climate change 75% of incoming tourists come from EU Re-invent summer concept (2012-2015)
Links and associations with other players of the Swiss tourism sector They share the job with Switzerland Tourism the Swiss Society for Hotel Credit Tourist trade associations Tourist industry Authorities of Federal, Cantonal and Municipal
References Swiss Federation of Tourism, http://www.swisstourfed.ch/index.cfm?parents_id=1160&spr ache=fr
