Tailored Interventions for MMR Vaccination in Somali Community
This document highlights tailored communication interventions targeting the Somali community in Sweden regarding MMR vaccination. It includes vaccination coverage data, tools for behavioral change, barriers to vaccination, and communication strategies for at-risk populations. Various communication packages and support strategies for healthcare staff are also discussed to enhance MMR vaccine uptake.
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Presentation Transcript
Tailored communication interventions targeting Somali community in Sweden regarding MMR vaccination Asha Jama Public Health Agency of Sweden (PHAS) 2018-05-18
Vaccination coverage for MMR vaccine among two year olds in Sweden and Stockholm region 100 90 80 70 60 50 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Sweden Stockholm Region 2 2025-02-24 Sid .
Vaccination coverage for MMR vaccine among two year olds in Sweden, Stockholm and Tensta/Rinkeby 100 90 80 70 60 50 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Sweden Stockholm Region Rinkeby Tensta 3 2025-02-24 Sid .
Tailoring Immunization Programs (TIP) Based on behavioural theories, including social marketing and communication, with focus on behavioural change. Toolbox includes methods and tools Identify (profile) at-risk population Determine barriers and motivators to vaccination Design targeted interventions based on the results Barriers and motivating factors to MMR vaccination in communities with low coverage in Sweden report Sid .
Broad communication package (1) - digital, visual and oral Dialog seminars Face to face interaction series of seminars for parents 32 Peers established a peer-to-peer group of parents A peer, mother and active community member who builds bridges Sid 5 .
Broad communication package (2) - digital, visual and oral Internet based information Film with Somali role models Fact based cartoon Website with information Film for CHC nurses on how to communicate with vaccine parents Sid 6 .
Support CHC staff Tailored lectures with updated information on vaccine issues Emphasis on how to communicate with vaccine hesitant parents Further training in MI-method (Motivating Interviews) Support by networks/FAQ direct 7 2025-02-24 Sid .
Preliminary results and on going evaluation The peers are reaching hesitant parents with vaccine information. The films are well used and some parents have reported increased knowledge and behaviour change. Positive trend in vaccination coverage in Rinkeby and Tensta. 8 2025-02-24 Sid .
Broad collaboration at different levels is crucial for developing culturally sensitive health prevention services in Sweden Public Health Agency Peers Somali Community Health Care Providers Sid .
THANKYOU! asha.jama@folkhalsomyndigheten.se 10 2025-02-24 Sid .
