Techniques of Persuasion in Advertising
Explore the various techniques used in advertising, such as propaganda, repetition, transfer, testimonial, emotional words, bandwagon, and name-calling. Understand how these tactics influence consumer behavior and shape perceptions.
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Presentation Transcript
Propaganda is: ideas, facts, or allegations spread deliberately to further one's cause or to damage an opposing cause; also : a public action having such an effect
Repetition The product name or keyword or phrase is repeated several times.
File:Unclesamwantyou.jpg Transfer Good feelings, looks, or ideas transferred to the person for whom the product is intended.
Testimonial An important person or famous figure endorses a product.
Emotional Words Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer.
Bandwagon This technique tries to persuade everyone to join in and do the same thing.
Name-calling Negative words are used to create an unfavorable opinion of the competition in the viewer's mind.
