Television as a Tool for Development Communication
Learn how television serves as a powerful tool for motivating people to participate in developmental programs through well-planned features and documentaries. Discover the evolution of television in India and its role in promoting social responsibility and educating the masses on modern agricultural practices.
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Presentation Transcript
MASS MEDIA AS A TOOL FOR MASS MEDIA AS A TOOL FOR DEVELOPMENT (Unit III) (PPT 2) DEVELOPMENT (Unit III) (PPT 2) Paper: Development Communication Course: BJMC , Semester: II Institution: DSPMU, Ranchi Teacher s Name: Sumedha Chaudhury
Television as a tool for development Television as a mass medium has a huge appeal to common person. For such reason, television is used in a planned manner to motivate people to participate in developmental programs. Feature, documentaries campaigns should be such that it creates interest in the mind of viewers, contents should be contemporary to attract people of all ages and should be capable of influencing viewers to take part in the developmental programmes. or development
TV experimental basis. Its very inception was with the aim to see what TV could development and formal education. From this we can very well understand the importance of television for development communication. Today, after 50 years of Indian television, we see that broadcasters still broadcast program with an eye on social responsibility, serials that incorporate socially relevant themes, interactive talk shows government representatives responding to audience queries are popular programmes. in India was introduced in 1959, on an achieve in community and open forums with
In 1967, Delhi Television centre launched Krishi Darshan Program at the behest of Dr Vikram Sarabhai and Professor R.S. Swaminathan. The object of this programme was popularisation of modern method in agriculture through the television.
TV has been used as an aid to satellite communication technology to effectively bring in development. Satellite communications unique capability of being able to reach out to very large numbers spread over large distances even in the most remote corners of the country. In India, ISRO has continuously pursued the utilization of space technology, education and development. technology offers
