The Appeal to Ethos
Concept of ethos in rhetoric, focusing on how appeals to credibility and character can influence persuasion. Learn how ethos is utilized in speeches, advertisements, and everyday communication to establish trust and credibility.
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Date: 10th March 2022 Title: What is an appeal to ethos? Recap questions: 1. What is an abstract noun? 2. What is a metaphor? 3. What is rhetoric? 4. How did rhetoric feature within Ancient Greece? 5. According to Aristotle what are the three proofs of rhetoric? Do it now Do it now Miss Odell is currently reading
Rhetorical device: Epizeuxis Epizeuxis is when you deliberately repeat a word for emphasis. Do it now Do it now For example: We need to focus, focus, focus You have been tasked to write a short speech on chocolate being better than candy. Macbeth by William Shakespeare: Tomorrow, and tomorrow, and tomorrow, Creeps in this petty pace from day to day, To the last syllable of recorded time Write a small section (3-4 lines). In your writing, using an example of epizeuxis and anaphora.
What is ethos? Last lesson we explored Aristotle s viewpoint that there were three proofs of rhetoric: ethos, pathos and logos. In this learning episode, we are going to explore ETHOS. An appeal to ethos is an attempt to persuade by emphasising the good character of the writer (or speaker). It is an appeal to credibility. New knowledge New knowledge For example: Trust me, I m a doctor. Buy this phone because we are the leading brand and your favourite celebrities use one too. Yo, Big Shaq the one and only From a speaker s point of view, utilising ethos is about the ability to convey that you are trustworthy and have credentials. From an audience s point of view, an appeal to ethos is needed because the audience want to feel that you, as a speaker, are one of them; that you share their emotion; that you re on the same team. They will want to see that you are credible, worthy of respect and of good character before they buy into your message, idea or product. Ethos is the reason that big companies pay a lot of money for celebrities to endorse their products. The reasoning goes something like this: if our football boots are good enough for one of the best footballers in the world, then they must be good enough for you! You trust Taylor Swift to have good taste, right? Well she loves to drink our product!
What is ethos? Watch the following two advertisements and summarise how they appeal to ethos. Pen to paper Pen to paper https://www.youtube.com/watch?v=qj19l4Irdfw Https://www.youtube.com/watch?v=SviQfBuA9c0
What is ethos? How does each text appeal to ethos? Pen to paper Pen to paper How does each text show a level of credibility? Why would we trust what the people are saying?
What is ethos? Think about something that you have the experience, expertise or character to talk about. It could be a particular skill, something you know about or somewhere you have lived. Write the opening to a speech you are going to give to an audience of people who have the same thing in common with you. Write your appeal to ethos to establish your expertise, credibility or character. Reflection Reflection
