The Basics of Branding - Understanding Brand Elements and Advantages
Branding is a powerful tool that encompasses key elements like brand name, logo, promise, and personality. Understanding the basics of branding can lead to improved product perceptions, customer loyalty, and engagement. Discover the significance of brand integrity and the impact of branding on marketing, company reputation, and consumer perception. Unleash your creativity with brand evolution scenarios and playfully envision your brand as a superhero, animal, or front-page news sensation. Explore the essence of branding and its transformative potential in the competitive business landscape.
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Presentation Transcript
THE BASICS OF BRANDING
What is a brand? A brand is a name, logo, or symbol that evokes in customers a perception of added value for which they will pay a premium price.
? ? ? ? ? ? When the square is removed, call out a word that describes what is revealed. YOU CANNOT NAME THE OBJECT ITSELF
KEY BRAND ELEMENTS BRAND NAME your name, tagline, logo BRAND PROMISE the single most important thing you promise to deliver all the time BRAND PERSONALITY what you want to be known for (ex: informative, fun, serious, etc.) BRAND ASSOCIATIONS colors, taglines, fonts, images, or anything that tends to remind people of you.
ADVANTAGES OF A STRONG BRAND Improved perceptions of the product Greater loyalty Greater customer engagement Less vulnerability to fluctuations in the product environment Increase marketing effectiveness
WHAT IS BRANDING? MARKETING COMPANY/ ORGANIZATION CONSUMER BRANDING DESIGN Branding is the combined effort of the company which is projected to the consumer.
BRAND INTEGRITY PRODUCT A WEBSITES / SOCIAL MEDIA PACKAGING LOGO COMPANY/ ORGANIZATION PRODUCT B MARKETING A brand is a promise to achieve certain results, to act in a certain way, or deliver a certain experience. It is a promise expressed in what you do and how you do things.
LETS PLAY! At the end of the year, your brand is front page news! What does the headline say? What have you done to get there? If your brand was a superhero, what would its power/s be? And who would be its archnemesis? How would your brand change if it were taken over by a big brand? If your brand was an animal, what would it be and why? 4 1 2 3
THE BASICS OF BRANDING
