The Evolution of Advertising Films – From Traditional Commercials to Digital
Advertising films have evolved significantly from traditional TV commercials to highly targeted digital ads. Initially, TV ads (1950su20132000s) dominated the industry, requiring high budgets and offering limited audience engagement. With the rise o
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Presentation Transcript
The Evolution of Advertising Films From Traditional Commercials to Digital Advertising Presented by Vastvik Films
The Era of Traditional TV Commercials Dominance of TV Ads (1950s 2000s) High production costs, large-scale shoots One-way communication, limited audience targeting Examples: Classic Coca-Cola & Pepsi TV ads
The Shift to Digital Advertising Rise of the internet & social media (2000s present) Cost-effective, data-driven marketing Short-form content (YouTube, Instagram, TikTok ads) Interactive & targeted advertising
Future Trends in Advertising Films AI & automation in ad creation Personalized & immersive ads (VR/AR) The rise of influencer marketing Shorter attention spans micro-content strategy
