The Get a Mac Campaign and Its Impact on Apple Sales
The Get a Mac Campaign, led by Chloe Belmar and Michaella Wallace, was a strategic move by Apple to address declining Mac sales and showcase their simplicity and humor compared to PCs. Starring Justin Long as Mac and John Hodgeman as PC, the campaign generated significant buzz and resulted in a 12% increase in sales after its launch. Despite some backlash, it proved to be one of the most effective marketing campaigns of its time, with 1.6 million Macs sold in the first year and 2.3 million sold over the four-year campaign period.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
+ Get A Mac Campaign By: Chloe Belmar and Michaella Wallace
+ The Campaign https://www.youtube.com/watch?v=48j lm6QSU4k
+ Mac sales were slowly decreasing PC users were complaining about problems Apple wanted to find a way to expose PC
+ Justin Long as Mac and John Hodgeman as PC Mac good guy and PC bad guy The theme of simplicity and humor Target audience
+ Backlash that came with the campaign https://www.youtube.com/watch?v=ZdRbYM4e7Ko 12% increase after the first few commercials 1.6 million Macs sold by the end of the first year 2.3 million Macs sold by the end of the four year campaign
+ Successful in the increase of sales Extremely effective One of the best campaigns of its decade
