The Power of Personal Branding Why Every Entrepreneur Needs One
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VOL 01 | ISSUE 07 | AUGUST 2024 ntrepreneur Inspiring Entrepreneurs to the World ne A JOURNEY OF INNOVATION AND GROWTH Co-Founder, GoMechanic G o to Digital
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ntrepreneur ne Inspiring Entrepreneurs to the World VOL 01 | ISSUE 07 | AUGUST 2024 | Rs. 249
Editor's Desk In the vast landscape of dreams and aspirations, Entrepreneurs One is delighted to present the SPECIAL EDITION. This edition, like its predecessors, stands as a testament to our commitment to providing you with exclusive insights into the captivating world of entrepreneurship. As we embark on this literary journey, we invite you to immerse yourself in the narratives of visionary entrepreneurs who have left an unflinching mark on the business landscape. Entrepreneurship is a realm where dreams are woven into plans, strategies meticulously crafted, and goals set to navigate the challenging terrain of business. Our magazine, Entrepreneurs One, serves as a chronicle of these endeavors, shedding light on the nuanced journeys of individuals who have not just dreamed but translated their dreams into reality. The entrepreneurial journey, as depicted in the pages of this new edition, is a tapestry of determination, resilience, and unwavering commitment. We acknowledge the struggles, the triumphs, and the ever-thin line between success and failure that entrepreneurs navigate. Entrepreneurs One does not merely offer business insights; it endeavors to be a catalyst for personal growth. Our team, dedicated to curating quality content, aims to provide you with articles and blogs that not only benefit your business ventures but also contribute to shaping your character. The life stories featured within these pages aim to plant seeds of ambition and inspire you to embark on your unique journey. As we present the Special Edition, we extend an invitation to you, our cherished readers, to explore, learn, and reflect. Your feedback is invaluable to us, and we encourage you to share your thoughts on how we can continue to evolve and serve you better. Entrepreneurs One is not just a magazine; it is a community where dreams are nurtured, and success stories are celebrated. Here's to a year filled with inspiration, growth, and entrepreneurial triumphs. Arpita B a n e r j e e Managing Editor
ntrepreneur ne Inspiring Entrepreneurs to the World VOL 01 | ISSUE 07 | AUGUST 2024 | Rs. 249 PUBLISHER SUNIL KUMAR BUSINESS HEAD RINKY YADAV MANAGING EDITOR ARPITA BANERJEE MARKETING & OPERATIONS HEAD EDITORIAL CONTRIBUTORS APEKSHAA JALOTA, AALIYA WASEEM, AYUSHI VERMA, SANJANA PATTANKAR, AYUSHMAN PRATYUSH, DIPANWITA PRUSTY, STHITIPRAJNA PANDA DEEPAK SINHA CORPORATE TEAM ADITI SINGH, ANAMIKA SINGH, RIYA YADUVANSHI RELATIONSHIP MANAGER HARSHA GEHLANI DATA RESERCH & ANALYSIS SONIKA SINGH, SHALU BARJATYA, NEHA SINGH, RAHUL KUMAR, PUJA VISHWAKARMA DESIGN & CREATIVE HEAD LAKSHIT JAIN FINANCE HEAD TECHNICAL HEAD SHIVAM KUMAR AMARDEEP SINGH TOMAR CIRCULATION MANAGER RAGHAV MAHAJAN VIVEK SHARMA DIGITAL MARKETING MANAGER VISHAKHA SINGH Entrepreneur One is also available on Registered Office Just Go Digital 47/2A, Ground Floor Block -WZ, Village Basai Darapur, Delhi -110015 Website:- www.entrepreneuronemedia.com Email:- info@entrepreneuronemedia.com Copyright @2024 Entrepreneur One Media, All Rights Reserved Reproduction in whole or part of any text, photography, or illustrations without written permission from the publisher is prohibited. While the publishers made every effort to ensure the accuracy of all information in this magazine, they will not be held responsible for any errors therein.
14 18 20 BINU PRAKASH FOUNDER AND CEO - SANGAU ANU MENDA MANAGING TRUSTEE - RMZ FOUNDATION PUNITH K. JALAN | PRATEEK P. JALAN FOUNDING PARTNER | EXECUTIVE OFFICER SANGAU stands out as a top-tier property management and rent management firm based in Bangalore, India. Renowned for its dedicated team, SANGAU delivers personalized solutions, including tenant screening, lease administration, upkeep, and rent collection. By integrating cutting-edge technology, SANGAU facilitates online platforms for property owners and adopts digital marketing tactics to attract high-caliber tenants. Anu Menda, Managing Trustee, RMZ Foundation believes that art is the unifying force that transcends geographical boundaries. We view this exhibition as an opportunity to spark meaningful conversations and make art more accessible to diverse audiences. "Sati Enterprises was founded in 1975 by Sunil and Punith Jalan in Mangalore(Karnataka, India)started with one truck, and has since expanded to a fleet of over 100. The organization specializes in bulk liquid logistics, pioneering stainless steel tanker transport for specialty chemicals. Their mission is to provide secure and efficient transportation solutions to chemical manufacturers." COVER STORY HIMANSHU ARORA MUSKAN KAKKAR CO-FOUNDER, GOMECHANIC Under the leadership of Muskan Kakkar and Himanshu Arora, GoMechanic continues to set new benchmarks in the industry. Their comprehensive car care solutions and commitment to quality and innovation ensure that GoMechanic remains at the forefront of the automotive service industry, providing exceptional value to customers across the nation. 22 MR. PARAG CHHEDA JOINT MANAGING DIRECTOR - PRINCE PIPING SYSTEMS In the realm of India's water infrastructure, Prince Pipes & Fittings Ltd. stands as a beacon of innovation and adaptability under the visionary leadership of Mr. Parag Chheda, the Joint Managing Director. Recognized as one of Entrepreneur One Magazine's "Super 30 Visionary Leaders to Watch in 2024," Mr. Chheda shares insights into Prince Pipes' vision, strategies, and groundbreaking initiatives poised to shape the industry's landscape.
28 30 VINI RUKHANA DIRECTOR - DIVINE SPACE DIGITAL TECHNOLOGY SAMEER MOHAMMED FOUNDER AND CEO - NOCTURNAL NETWORK The Creative Director of Divine Space Digital Technology, Vini Rukhana, is also a key person in the company. She began her under-graduation in the Humanities stream, then flew overseas to complete her graduation in Psychology and returned to India to join Lowe Lintas, one of the biggest Ad agencies in India, to explore her creative side. Her stint with Lowe Lintas helped her to determine her passion. Nocturnal Network is a leading hospitality and entertainment company renowned for crafting exceptional social experiences. They own and manage a portfolio of restaurants and nightlife venues in major cities across India, including ArtistryLive in Goa and Hyderabad, Artistry Suites in Goa, and Tapas Me in Chennai and Hyderabad. 32 34 DR. ANJULIKA SALHAN CEO - SYSTEM HOLDINGS AVLOKITA DAYAL CO-FOUNDER & CMO - AMPLIFY As a fintech entrepreneur and two-time English Women's Award winner, Dr. Anjulika Salhan has over 25 years of experience in leveraging technology to solve complex problems across diverse sectors. Her expertise in mathematics, computer science, and engineering has enabled her to bring innovative ideas and products to market swiftly and profitably. At Amplify, our key person is Adhish, who is my business partner, co- founder, and creative director. Together, we form a dynamic team. While Adhish oversees the creative side of the agency, I handle the digital aspects, including strategy, hiring, development. It's a collaborative effort, and we work together to ensure that our clients receive the best possible service. and business
GoMechanic: A Journey of Innovation and Growth THE RISE OF A PROMINENT CAR SERVICE PLATFORM MEET THE VISIONARIES BEHIND GOMECHANIC GoMechanic, a leading car service and repair platform in India, has undergone a remarkable transformation since its inception. Under new leadership, following its acquisition by Servizzy, a subsidiary of Lifelong Group in March 2023, the company has reached new heights. In the financial year 2023-24, GoMechanic achieved a revenue of INR 210 crore, with INR 85 crore generated in the first quarter of FY 2024-25 alone. This success marked a significant milestone as the company turned EBITDA positive during this quarter. Muskan Kakkar: The Heartbeat of GoMechanic EXPANDING OPERATIONS AND INNOVATIONS GoMechanic's operational prowess is evident in its ability to service over 30,000 cars monthly through a vast network of more than 600 workshops across 50 cities. The company's ambitions do not stop there; by 2027, GoMechanic aims to expand its presence from 50 to 1,000 cities, with the goal of servicing 1 out of 10 cars in India. The company s commitment to innovation is showcased through specialized services for luxury cars, extended warranties, and the introduction of electric vehicle (EV) service stations. Additionally, the GoMechanic Accessories segment reported an impressive INR 11.2 crore in revenue for Q1 FY 2024-25, underscoring its growth and dedication to customer satisfaction. MUSKAN KAKKAR Co-Founder 08 | Entrepreneur One | August 24
When Himanshu Arora teamed up with Muskan Kakkar to co-found Servizzy, he knew he had found an exceptional partner. Together, they built Servizzy, which later acquired GoMechanic, cementing their shared vision in the automotive service industry. Muskan is more than just a co-founder; she is the soul that keeps the company connected and thriving. Her unique ability to empathize with everyone around her, whether it's the mechanics on the floor, the tech team burning the midnight oil, or the marketing department brainstorming the next big campaign, has made her an invaluable asset to the company. Muskan s empathy fosters a deep connection between all departments, ensuring that everyone feels heard, valued, and motivated. For her, it s not just about running a business; it s about creating a community where every team member feels like they belong and are integral to the company s success. In the fast-paced world of automotive services, new challenges and opportunities arise daily. While Himanshu often comes up with new ideas and strategies, Muskan plays a crucial role in meticulously analyzing each concept and determining what s best for the business. Her ability to balance creativity with practicality ensures that GoMechanic s ventures are not only innovative but also sustainable and profitable. Her strategic mind is the force that transforms ideas into actionable plans, steering GoMechanic toward consistent growth and success. HIMANSHU ARORA Co-Founder A strong advocate for technological advancement, Himanshu has integrated modern solutions into GoMechanic s operations, enhancing both efficiency and customer experience. His dedication to empowering local mechanics through training programs has elevated their skills to international standards, improving service quality and inspiring a new generation of automotive professionals. Himanshu Arora: The Visionary Behind GoMechanic Muskan's journey with GoMechanic began with Himanshu Arora, a leader with a deep passion for the automotive service industry. Himanshu's strategic insight and market knowledge have been instrumental in transforming GoMechanic into a top name known for quality and innovation. Himanshu's role at GoMechanic is pivotal. He sets the strategic direction and oversees the company s growth and expansion. His focus on ensuring that GoMechanic's services match OEM standards while maintaining accessibility has significantly strengthened the company s reputation. By expanding the company's offerings to include a wide range of spare parts and accessories, Himanshu ensures that customers always have access to top-quality components. THE FUTURE OF GOMECHANIC Under the leadership of Muskan Kakkar and Himanshu Arora, GoMechanic continues to set new benchmarks in the industry. Their comprehensive car care solutions and commitment to quality and innovation ensure that GoMechanic remains at the forefront of the automotive service industry, providing exceptional value to customers across the nation. August 24 | Entrepreneur One | 09
Q. HOW ARE NEW IMMERSIVE TECHNOLOGIES MAKING A POSITIVE IMPACT ON ENTERPRISES? AND WHAT NEW TECHNOLOGIES ARE YOU USING IN YOUR ORGANIZATION? Working together, Muskan and Himanshu form a powerful duo, blending empathy, strategy, and vision to drive GoMechanic s ongoing success and growth. With their leadership, the future of GoMechanic looks bright as they continue to innovate and expand their reach, setting new standards in the industry. New immersive technologies, particularly in the Electric Vehicle (EV) sector, are significantly enhancing the car servicing industry by improving service efficiency and reliability. At GoMechanic, we integrate IoT (Internet of Things) and A I (Artificial Intelligence) to stay ahead in the rapidly evolving EV market. Our use of IoT sensors continuously monitors critical EV components such as battery health and motor performance, while AI algorithms analyze this data to predict potential issues, enablingproactive maintenance and reducing unexpected breakdowns. ENTREPRENEUR ONE MAGAZINE SAT DOWN WITH HIMANSHU ARORA, CO- FOUNDER OF GOMECHANIC In this insightful conversation with Entrepreneur One Magazine, we catch up with Himanshu Arora, Co-Founder of Servizzy, which acquired GoMechanic, making strides in India's automotive service industry. Himanshu shares the remarkable journey of GoMechanic, from its early challenges to becoming a household name for car care. He also delves into the innovative approaches that have set the company apart and offers a glimpse into the ambitious goals that will shape the future of car servicing in India. We also employ advanced diagnostic tools tailored for the latest EV models, providing precise and detailed insights into the vehicle s condition, and ensuring accurate repairs and maintenance. Our advancedbattery management systems(BMS) monitor and manage batteryperformance, enhancing batterylife and ensuringoptimal performance. Q. HOW ARE YOU DIFFERENT FROM PEOPLE WORKING IN A SIMILAR DOMAIN? These technologies collectively enhance the customer experience by offering real-time updates, predictive maintenance alerts, and efficient serviceprocesses, ensuring that E V ownersreceive top-notch service tailored to their vehicle s needs. This integration of immersive technologies positions GoMechanic at the forefrontof automotive care innovation. GoMechanic distinguishes itself in the automotive servicemarket through several key advantages. With a network of over 600 workshops across more than 50 cities in India, we ensure that you receive consistent, high-quality service wherever you are. Our customer- centric approachincludes transparent pricing, easy online booking, and real-time service tracking, making car maintenance convenient and stress-free. We use only genuine spare parts and employ skilled technicians, ensuring that every service meets rigorous quality standards. Our advanced app and website provide a seamless user experience, from booking to tracking service history. Beyond repairs, we offer comprehensive solutions including doorstep service, premium car detailing, and 24/7 roadside assistance. Our commitment to sustainability is reflected in our use of eco-friendly products and efficient waste management practices. Additionally, our round-the-clockcustomer support ensures that you are never alone on the road. With ambitious plans to expand to 1,000 cities by 2027, GoMechanic is dedicated to setting new standards in automotive care. Q. WHAT ARE THE NEW TRENDS YOU SEE IN THE INDUSTRY TODAY? The automotive servicing and accessories industry is seeing significant advancements, driven by technology and evolving consumer demands. Here are some key trends backed by data: Rise of Electric Vehicles (EVs): Market Growth: EV sales are projected to reach 10 million units globally in 2024, a 25% increase from 2023. Government Incentives: Various governments are providing subsidies and implementing stricter emission standards to boost EV adoption . 10 | Entrepreneur One | August 24
Q. HOW DO YOU ENCOURAGE PEOPLE TO WORK IN YOUR ORGANIZATION? Fuel Cell Electric Vehicles (FCEVs): Efficiency: FCEVs now achieve around 6 0 % efficiency, with improvements expected to push this to 7 0 % by the end of the decade . Adoption: Over 10,000 FCEVs are currently on the road, with forecasts predicting this number will rise to 13 million by 2030. At GoMechanic, we focus on empowering our employees through continuous learning and development. We provide various training programs and workshops to keep our team updated with the latest industry knowledge and skills. AI and Predictive Maintenance: Cost Reduction: AI-driven predictive maintenance can reduce repair costs b y up to 3 0 % b y identifying issues before they become critical. Service Efficiency: AI diagnostics improve service efficiency by 20%, allowing for quicker and more accurate vehicle assessments. We promote cross-departmental collaboration, enabling employees to gain diverse insights and expertise, which fosters innovative thinking and broadens their understanding of different business aspects. Our entrepreneurial culture encourages employees to take ownership of their projects, make decisions, and innovate, preparing them for leadership roles and personal growth. 3D Printing: Production Speed: 3D printing reduces part production time by up to 90%, enabling rapid prototyping and custom part manufacturing. Cost Efficiency: It lowers inventory costs by 3 0 % due to on-demand production capabilities. W e value each employee's contribution, which has earned us the "Best Workplace" award from India Today. This recognition and our commitment to a positive work environment ensure that all team members feel respected and appreciated. Q. WHAT ARE YOU LOOKING FORWARD TO ACCOMPLISHING MOST IN 2024? Connected Vehicles and Cybersecurity: Market Size: The connected vehicle market is expected to reach $60 billion by 2025, driven by advancements in infotainment and communication. Cybersecurity Investment: Investments in automotive cybersecurity are projected to grow by 1 5 % annually to address increasing threats. V2X In 2024, GoMechanic aims to achieve several key milestones to drive growth and innovation. Our primary goal is to secure significant funding by showcasing our recent financial achievements, including a revenue of 210 crore in FY 2023-24 and turning EBITDA positive in the first quarter of FY 2024-25. This demonstrates our financial health and operational efficiency. Sustainability in Manufacturing: Recycling Initiatives: 70% of automotive manufacturers are now incorporating recycled materials into their production processes. Carbon Footprint Reduction: Efforts to reduce carbon footprints in manufacturing have led to a 20% decrease in emissions over the past five years. We are also focused on launching our digital product, GAAS (Garage as a Software), in 500 cities. GAAS is designed to help garage owners manage orders more effectively and increase customer retention through streamlined operations and enhanced customer service. This initiative is part of our broader strategy to expand our footprint from 50 to 1,000 cities by 2027, aiming to service 1 out of 10 cars in the country by that time. These trends highlight the dynamic nature of the automotive servicing and accessories industry, emphasizing the importance of technology, sustainability, and efficiency in shaping the future. These efforts are supported by our recent strategic partnerships and the expansion of our service offerings, which have significantly increased user engagement and order volume. By leveraging advanced technologies and innovative business models, GoMechanic is well- positioned to lead the automotive service industry in India. August 24 | Entrepreneur One | 11
Q. WHAT CHALLENGES DO YOU HAVE TO OVERCOME TO GET HERE TODAY? Q. WHAT DOES SUCCESS LOOK LIKE TO YOU? Transitioning from GoMechanic 1.0 to 2.0 involved overcoming several key challenges. One major hurdle was redefining our brand to emphasize convenience, transparency, and trust. This rebranding required a comprehensive overhaul infrastructure to enhance service delivery and customer experience. Our efforts to convey these new values successfully led to a 137% increase in orders and doubled monthly active users (MAUs) within four months. We aspire for GoMechanic to become synonymous with excellence in car servicing. Success is when terms like "quality service," "reliable repair," and "customer satisfaction" are immediately associated with GoMechanic. We aim to set a benchmark that far exceeds what local mechanics offer, establishing ourselves as the leader in the industry. of our technological For GoMechanic, success means being the gold standard in car servicing, defined by convenience, transparency, and trust. We envision a future where booking service is as simple as a tap on your smartphone, and customers experience a seamless digital platform from start to finish. Transparency is crucial. Success is achieved when customers know exactly what services they are getting, why they are needed, and the cost no hidden fees. This builds trust and keeps customers informed and confident in their choices. System integration posed another significant challenge. various legacy systems with advanced necessitating substantial backend and data migration. This ensured restructuring compatibility and improved performance across our platforms. As part of this effort, we streamlined our workflows and achieved a revenue of 210 crore in FY 2023-24. We merged technologies, Data security has become increasingly critical. We implemented advanced encryption protocols and continuous monitoring systems to protect customer data, maintaining high trust levels and preventing breaches. Our robust cybersecurity measures were essential in safeguarding sensitive information. Unwavering trust is central to our mission. We aim for customers to confidently leave their cars with us, knowing they'll receive top-quality service and genuine parts. Our consistent, reliable performance ensures every customer feels valued. Enhancing the user experience (UX) was another focus area. Through extensive research and iterative design improvements, we made our platform more intuitive and user-friendly, ensuring a smooth customer journey from booking services to receiving updates. Ultimately, success is brand recall. W e want car owners to think of GoMechanic first for all their automotive needs, creating lasting impacts and solidifying our position as the trusted name in car servicing. Q. AS A LEADER OF YOUR ORGANIZATION, WHAT IMPORTANT DECISIONS DO YOU MAKE FOR THE COMPANY? Training and adaptation were vital for our workforce to effectively utilize new technologies and workflows introduced with GoMechanic 2.0. Comprehensive training programs ensured our employees could maintain high service standards and efficiently use new systems. This training was crucial in supporting our expansion to over 600 workshops across more than 50 cities, servicing over 30,000 cars monthly. As a leader of GoMechanic, my key decisions focus on driving growth, securing funding, and maintaining quality. I set strategic directions, explore new markets, and invest in technologies like AR and AI to enhance our services. Ensuring high service standards through rigorous training and quality control, improving customer experience with transparent pricing, and seamless service booking are paramount. Building a strong team, forming strategic partnerships, and implementing sustainable practices are also critical. These decisions are aimed at positioning GoMechanic as the industry convenience, transparency, and trust. Despite these challenges, our transition to GoMechanic 2.0 has successfully positioned us as a leader in the automotive service industry, demonstrating our commitment to continuous improvement and innovation. leader known for 12 | Entrepreneur One | August 24
Q. WHAT ARE THE NEW STRATEGIES YOU HAVE ADOPTED FOR YOUR BUSINESS? Warehouse Management & Accessories Inventory Optimization: We have implemented strategies to optimize inventory levels, ensuring spare parts and supplies are available when needed. This reduces wait times and improves service efficiency. Business Expansion Market Penetration: We are expanding into tier-2 and tier-3 cities by setting up additional service centers. This strategy includes targeted marketing campaigns to capture local market share and address regional customer needs effectively. Lean Practices: Adopting lean warehousing practices helps us minimize waste and streamline operations. This approach enhances efficiency, reduces costs, and ensures a smooth supply chain. Digital Product Launch: We are rolling out GAAS (Garage as a Software) in 500 cities to support local garage owners. GAAS will help manage orders improve customer retention through processes (Rediff Money)(Branch). Q. WHAT ARE SOME OF YOUR FUTURE ENDEAVORS? better and streamlined GAAS (Garage as a Software) Expansion: We plan to expand our digital product, GAAS, to 500 cities globally. GAAS will help garage owners manage operations more efficiently, improve customer retention, and streamline order management. This initiative aims to support a larger network of garages worldwide, enhancing functionality and accessibility. Operations Operational Efficiency: We are optimizing workflows to enhance service operations, reduced own time, and improve service delivery. Our efforts aim to streamline processes and ensure smooth operations. Global Expansion: We aim to extend GoMechanic s presence beyond India, entering new international markets. This expansion will bring our expertise in car servicing and customer service to a global audience, helping us cater to a broader range of customers and establish GoMechanic as a trusted global brand. Predictive Maintenance: We focus on proactive maintenance scheduling to prevent issues before they arise, ensuring the smooth operation of our service centers and minimal disruption for customers. Office Culture More Relevant Products: W e are committed to developing and launching new products that meet the evolving needs of our customers. This includes introducing new services and features to enhance the overall car servicing experience, ensuring convenience, transparency, and reliability for all users. Continuous Learning: We prioritize continuous learning by offering regular training programs and workshops. This ensures our employees are well informed about the latest industry practices and can perform their roles effectively On-Ground Workshops Operational Growth: Our goal is to service 1 out of 10 cars in India by FY 2027, expanding our presence from 50 cities to 1,000 cities. Currently, we service over 30,000 cars monthly through a network of more than 600 workshops, with plans to significantly increase this footprint. Technical Training: Regular workshops provide hands-on technical training for our service technicians. These sessions focus on the latest automotive repair techniques and customer service skills, ensuring high-quality service delivery. These strategies reflect our commitment to continuous growth and innovation in the automotive service industry, ensuring we meet and exceed our customers' expectations. Customer Engagement: Our workshops include customer interaction programs, allowing technicians and service advisors to better understand customer needs and offer personalized service solutions. Q. WHAT IS THE BEST ADVICE YOU CAN GIVE TO OUR READERS? The best advice I can give is to deeply understand the entire business, not just your specific role. While working in a corporate environment, take the initiative to explore different departments and understand their functions. This practical approach will give you a comprehensive view of how the business operates and generates revenue. By expanding your knowledge beyond your immediate responsibilities, you ll gain valuable insights into the interconnected nature of the business. This holistic understanding is crucial for anyone aiming to become an entrepreneur, as it equips you with the practical knowledge needed to navigatereal-world challenges and make informed decisions. So, don't limit yourself; be curious, ask questions, and learn about all aspects of the business. August 24 | Entrepreneur One | 13
MEET BINU PRAKASH, THE VISIONARY FOUNDER AND CEO BEHIND SANGAU SANGAU is a pioneering property and rent management company based in Bangalore, India. With over 27 years of expertise in computer science and engineering, Binu Prakash has driven SANGAU to the forefront of the real estate sector since its establishment in 2007. Under his leadership, SANGAU has become synonymous with professionalism, reliability, and innovation in Bangalore's bustling property market. Join us as we explore the pivotal role Binu Prakash plays in revolutionizing property management through his strategic vision and unwavering commitment to excellence. SANGAU: A PROPERTY & RENT MANAGEMENT COMPANY Binu Prakash is tasked with making strategic decisions to guide SANGAU's growth, including market expansion, resource allocation, talent acquisition, and enhancing customer experience. His proactive approach ensures SANGAU remains adaptable to industry changes while upholding a positive corporate culture, setting new standards of excellence and transparency in property management. SANGAU stands out as a top-tier property management and rent management firm based in Bangalore, India. Renowned for its dedicated team, SANGAU delivers personalized solutions, including tenant screening, lease administration, upkeep, and rent collection. By integrating cutting-edge technology, SANGAU facilitates online platforms for property owners and adopts digital marketing tactics to attract high-caliber tenants. The company places utmost importance on tenant contentment, ensuring swift and efficient services. Committed to growth, SANGAU aims to broaden its reach and elevate its offerings within Bangalore and beyond. With a steadfast commitment to professionalism and client satisfaction, SANGAU establishes new benchmarks in the realm of property and rent management. WHO IS THE KEY PERSON AND HIS RESPONSIBILITIES? Binu Prakash, Founder and CEO of SANGAU, brings over 27 years of expertise in computer science and engineering, driving ISO 9001 certifications for esteemed organizations like Philips, NXP Semiconductors, Qatar Energy before founding SANGAU in 2007. Under his leadership, SANGAU has become synonymous with professionalism and reliability in Bangalore's real estate sector. BINU PRAKASH 14 | Entrepreneur One | August 24 Founder And CEO
WHAT ARE THE GOALS OF THE COMPANY WHO ARE THEIR CLIENTS? SANGAU's client roster in Bangalore includes individual property owners, tenants, and real estate developers. SANGAU also has a large portfolio of properties that are owned by Non Resident Indians (NRI). Property owners rely on SANGAU for services like tenant screening, lease management, maintenance, and rent collection. Tenants benefit from responsive service and a positive renting experience. Real estate developers engage SANGAU for property management solutions such as leasing, tenant relations, and maintenance. Overall, SANGAU provides tailored services to meet the diverse needs of its clientele in Bangalore's real estate market. SANGAU aims to become Bangalore's foremost property management service provider by prioritizing exceptional service for both property owners and tenants. This entails offering personalized management solutions, maintaining proactive communication, and promptly addressing issues. Additionally, SANGAU plans to optimize property performance through strategies such as maximizing occupancy rates and ensuring timely rent collection. Technological integration will play a crucial role, with investments in online portals, property management software, and digital marketing to enhance efficiency and transparency. The company also emphasizes tenant satisfaction by delivering responsive services and maintaining high-quality properties. Continuous staff development ensures that the team stays updated with industry trends. Strategic expansion, guided by the founder's vision, will facilitate growth in Bangalore and beyond. These efforts collectively position SANGAU as a leader in professionalism, innovation, and customer satisfaction in the property management sector. SANGAU COMPANY USP In Bangalore's dynamic real estate landscape, SANGAU stands out as a trailblazer, redefining property management through a multifaceted approach that encompasses personalized service, technological innovation, tenant-centric focus, and visionary leadership. Unlike conventional firms, SANGAU's commitment to personalized service transcends mere transactional relationships, as it invests time and resources to understand the unique needs and aspirations of each client. This tailored approach ensures that property owners receive management solutions that not only meet but exceed their expectations, fostering long-term trust and collaboration. NEW IMMERSIVE TECHNOLOGIES AND THE EFFECT TO IT New immersive technologies are reshaping property management, and revolutionizing efficiency, customer experience, and property performance. Virtual reality (VR) and augmented reality (AR) facilitate virtual property tours, enabling clients to explore properties remotely with engaging realism. This saves time and resources while providing an immersive viewing experience. Drones and 360-degree cameras enable remote property inspections, identifying maintenance issues and monitoring progress without physical presence, reducing risks and time constraints. Interactive VR floor plans empower users to visualize property layouts intuitively, aiding decision-making. Integration with smart building systems allows real-time monitoring and control of building operations, enhancing efficiency and security. Immersive training simulations engage property management staff, improving their skills and responses. Virtual community spaces foster tenant engagement and retention, cultivating satisfaction and loyalty. Immersive data visualization tools analyze complex property data, uncovering insights for strategic decision-making. Overall, these technologies redefine property management, offering innovative solutions that elevate service quality and operational excellence. In the future to excel in offering better services to clients it is imperative that property management companies explore and implement such technologies for better efficiency and client satisfaction. Moreover, SANGAU's embrace of innovative technology, including online portals and digital marketing strategies, revolutionizes traditional management practices, enhancing operational efficiency, transparency, and client accessibility. Through these tech-savvy initiatives, property owners gain real-time insights and greater control over their investments, empowering them to make informed decisions and optimize returns. Furthermore, SANGAU's unwavering focus on tenant satisfaction underscores its commitment to holistic property management. By communication, swift issue resolution, and property maintenance to high standards, SANGAU cultivates positive tenant relationships, driving tenant retention and safeguarding rental income streams for property owners. prioritizing proactive August 24 | Entrepreneur One | 15
Secondly, promoting open communication channels enables employees to share ideas, concerns, and feedback freely, fostering a culture of trust and collaboration. Thirdly, empowering employees with autonomy and responsibility instils a sense of ownership and accountability, boosting morale and motivation. Providing opportunities for professional development and growth demonstrates investment in employees' long-term success and enhances job satisfaction. Encouraging work-life balance, organizing team-building activities, and practicing transparent leadership further contribute to a positive work environment where diversity and inclusion are celebrated. By implementing these strategies, Binu Prakash can cultivate a supportive and motivating workplace culture at SANGAU, driving employee engagement and ultimately contributing to the company's success. FUTURE ENDEAVORS Over the forthcoming years, SANGAU is poised to embark on strategic initiatives to solidify its position in the property management industry. Firstly, expanding beyond Bangalore by targeting new markets through market research and partnerships is a key objective. Secondly, diversifying service offerings to include real estate consulting, property development, and investment management aims to enhance client value. Global expansion opportunities will be explored, alongside emphasizing CSR, leadership development, and customer experience enhancement. Through these efforts, SANGAU aims to reinforce its brand, reputation, and leadership, driving innovation and excellence in property management. 2024 RESOLUTIONS NEW STRATEGIES ADOPTED BY THE BUSINESS In 2024, SANGAU is strategically expanding its clientele in Bangalore and exploring new markets. Leveraging innovative technologies, the company aims to enhance efficiency and customer experience. With a focus on personalized service, SANGAU prioritizes tenant satisfaction and retention. Additionally, ongoing staff development ensures the team remains at the forefront of industry trends, reflecting the founder's commitment to excellence. These initiatives position SANGAU as a trusted leader in property management. Over the forthcoming years, SANGAU is poised to undertake several strategic initiatives aimed at solidifying its position within the property management industry. Firstly, the company intends to expand its reach beyond Bangalore, targeting new markets and regions with promising growth prospects through comprehensive market research and strategic partnerships. Secondly, SANGAU plans to diversify its service offerings to encompass a wider spectrum of property-related services, including real estate consulting, property development, and investment management, thereby augmenting its value proposition to clients. Technological innovation remains a cornerstone of SANGAU's strategy, with a focus on leveraging emerging technologies such as artificial intelligence, machine learning, and blockchain to enhance operational efficiency and maintain a competitive edge in the market. Furthermore, sustainability initiatives are paramount, as SANGAU aims to integrate green building practices and renewable energy solutions into its properties, catering to the growing demand for eco-friendly living spaces. Additionally, the company will explore opportunities for global expansion, emphasizing corporate social responsibility, leadership development, strategic acquisitions, and customer experience enhancement to foster long-term growth and success. Through these initiatives, SANGAU endeavors to fortify its brand presence, reputation, and market leadership, driving innovation and excellence in the property management landscape. CHANGING TRENDS & CHALLENGES FACED BY THE COMPANY SANGAU recognizes several emerging trends in real estate, including tech-driven solutions, sustainability practices, flexible workspaces, , digital marketing, and data analytics. These trends shape its strategies to offer innovative services and meet evolving client needs in Bangalore's competitive market. Overcoming challenges such as intense competition, regulatory compliance, market dynamics, technology adoption, relationship management, and scaling operations has been crucial for SANGAU's success. However, its commitment to excellence, innovation, and customer satisfaction has solidified its position as a trusted leader in property management in Bangalore. DEFINITION OF SUCCESS? ADVICE TO THE READERS Success for SANGAU and CEO Binu Prakash is multi-faceted. For SANGAU, it means exceeding client expectations, ensuring tenant satisfaction, establishing market leadership, and achieving financial growth. Personally, Binu Prakash finds success in realizing his vision for SANGAU, impactful leadership, personal fulfilment, and leaving a legacy of excellence in the real estate industry. These goals drive both SANGAU and Binu Prakash to maintain their positions as leaders in property management, prioritizing excellence and client satisfaction. SANGAU's commitment to professionalism, innovation, and customer satisfaction is reflected in its tailored solutions, leveraging cutting-edge technology, satisfaction, upholding integrity, and boasting a proven track record. With a deep understanding that each property and client is unique, SANGAU ensures customized management services to optimize performance. Through including online portals and digital marketing strategies, SANGAU enhances efficiency and attracts quality tenants. Tenant satisfaction remains paramount, with responsive services fostering positive relationships and high retention rates. Upholding professionalism and integrity, SANGAU operates with honesty, transparency, and accountability. With a track record of successful projects, clients can rely on SANGAU's expertise and commitment to delivering personalized, innovative solutions. Overall, SANGAU's advice for prospective clients underscores its dedication to driving success in property management through customer-centric approaches and proven expertise. prioritizing tenant technology integration, HOW DO THEY ENCOURAGE PEOPLE? Binu Prakash, as the Founder and CEO of SANGAU, can foster employee motivation and engagement through various strategies. Firstly, he can show appreciation and recognition for employees' hard work and achievements through public acknowledgment and personalized gestures. 16 | Entrepreneur One | August 24
ANTARES VISION INDIA PVT.LTD. SALES | SERVICE | GLOCAL SUPPORT | ENGINEERING | MANUFACTURING ENGINEERING AND SUPPORT CENTRE: Unit No: 205/206, Raheja Tesla Ind Estate Juinagar (East), Navi Mumbai 400 705 Maharashtra - INDIA sales.in@antaresvision.com
RMZ FOUNDATION CELEBRATES INDIAN WOMEN ARTIST ON GLOBAL PLATFORMS In the vibrant sphere of Indian art and design, a new initiative is emerging as a beacon of artistic celebration. A collaboration between RMZ Foundation and the Yorkshire Sculpture Park (YSP) has culminated in a UK exhibition that aims to honor and support Indian women artists, elevating their work onto the global stage. This partnership embodies a shared mission: introducing India's rich cultural heritage to a wider audience. It transcends a mere display of art, instead spotlighting the transformative power of art to bridge divides, promote accessibility, and foster understanding. Simultaneously, Suhasini Kejriwal s Garden of Un-Earthly Delights, is a mesmerizing collection of hand-painted bronze sculptures. Kejriwal s intricate botanical themes invite viewers into a whimsical yet profound exploration of nature and imagination. Her work is a celebration of the delicate balance between human creativity and the natural world, capturing the essence of beauty and resilience. Amplifying Voices Through Art At the forefront of this twofold collaboration are two remarkable exhibitions. Bharti Kher s solo exhibition, Alchemies, delves into the female body and experience, offering a profound commentary on contemporary issues of identity and gender. Her sculptures, rich with symbolic meaning and reflective of women s perspectives, are a powerful testament to the complexities of the female experience. Kher s work transcends traditional artistic boundaries, engaging viewers in a dialogue about identity, power, and the human condition. Collaborative presentations of such scale and stage are part of a broader effort to not only showcase art but also to proactively offer platforms for women artists to emerge confidently. Anu Menda, Managing Trustee, RMZ Foundation believes that art is the unifying force that transcends geographical boundaries. We view this exhibition as an opportunity to spark meaningful conversations and make art more accessible to diverse audiences. By showcasing these powerful artworks in one of the UK s most widely visited art spaces, the Foundation aims to share a rich cultural heritage with the world while empowering women artists. Anu Menda, Managing Trustee, RMZ Foundation at Yorkshire Sculpture Park (UK) 18 | Entrepreneur One | August 24
Fostering Accessibility and Inclusivity Through a multi-faceted approach, public art installations are curated and commissioned in parks, public arenas, and office spaces, ensuring that art is an integral part of everyday life. Such initiatives showcasing art, aiming to make it accessible to all and fostering a deeper connection with diverse audiences. These installations not only beautify urban environments but also create spaces for reflection and community engagement. Our work with women artists extends across India s states, showcasing talents such as Trupti Patel, Shanthamani M., Shilpa Gupta, Vibha Galhotra, Jaysree Burman, Manisha Parekh, Shaikha Al Mazrou, and Alicja Kwade. Each artist brings a unique perspective and voice, enriching the cultural tapestry and contributing to art s societal impact. transcend merely As this journey continues, the mission to integrate art into communities and contribute to societal impact remains steadfast. Support for women artists and commitment to inclusivity and accessibility are paving the way for a more vibrant and equitable art world, not only celebrating Indian women on global platforms but also inspiring a new generation of artists and art enthusiasts. In an era where cultural exchange and understanding are crucial, such collaborations exemplify the power of art to unite, inspire, transform and demonstrates how dedicated efforts can make a lasting impact, showcasing the beauty and depth of Indian art to the world. By providing platforms for artistic expression and engagement, barriers must be broken down in making art a universal language. Inclusive art workshops and events are initiatives that bring together people of all ages and abilities, forging creative connections and fostering a sense of community. By bringing celebrated women artists out of the shadows and into the spotlight, traditional gender norms are constantly challenged, promoting a more inclusive art world. So far, RMZ Foundation has held exhibitions, featuring over 60 contemporary sculptures, including artworks by female artists from diverse backgrounds and career stages, reflecting a commitment to diversity and inclusivity. August 24 | Entrepreneur One | 19
THE TIDE OF CHANGE - SATI ENTERPRISES REGARDING SATI ENTERPRISES Reliance, Indian Oil Corporation, Bharat Petroleum, Hindustan Petroleum, BASF, SIKA, Master Builder Solutions, Fosroc Chemicals, Mapei Constructions, Asian Paints, Jindal, Wipro, Federal-Mogul Goetze, Akzo Nobel, MRPL. "Sati Enterprises was founded in 1975 by Sunil and Punith Jalan in Mangalore(Karnataka, India)started with one truck, and has since expanded to a fleet of over 100. The organization specializes in bulk liquid logistics, pioneering stainless steel tanker transport for specialty chemicals. Their mission is to provide secure and efficient transportation solutions to chemical manufacturers." In addition to specializing in specialty chemicals, Sati Enterprises also caters to the food-grade chemicals industry, with clients that include: Ecovinal International Neo Foods United Breweries Khoday Industries BACKBONE OF THE FIRM Sati Enterprises has been overseen by 3 key figures since 1975. Sunil Jalan, one of the co-founders, has played a pivotal role in the company's growth with his extensive experience and vision. Punith Jalan, the other co-founder, has been an essential figure in the company's journey, providing leadership and commitment. Prateek Jalan, who joined the organization in 2013, brought a fresh perspective and expertise in technology and modernization. As the principal executive officer, he has significantly contributed to the firm's growth with his forward-thinking approach and dedication to innovation and some essential strategies." The commitment to delivering secure and efficient transportation solutions has earned Sati Enterprises the trust of their esteemed clients. CLIENTS OF SATI ENTERPRISES Sati Enterprises serves a diverse portfolio of clients, including some of India s largest chemical and petrochemical manufacturing companies such as: Punith K. Jalan Founding Partner Prateek P. Jalan Executive Officer 20 | Entrepreneur One | August 24
WHAT MAKES SATI ENTERPRISES STANDS UNIQUE? TRENDS AND CHALLENGES In the logistics industry, there is a growing trend of aggregators entering the market, often with a limited understanding of the on-ground complexities. While their entry aims to disrupt an already disorganized sector, it also presents both opportunities and challenges. Sati Enterprises is a trailblazing logistics company with a history spanning over five decades. As a pioneer, the company introduced stainless steel tankers for specialty chemical transportation, setting the standard for the industry. With a unique hybrid model combining owned and leased vehicles, Sati Enterprises offers flexibility and scalability while maintaining quality control. The Sati Enterprises has demonstrated remarkable resilience in the face of market crashes and pandemics, thanks to its steadfast commitment to its principles and ideals. The company prioritizes quality and timeliness in its services, which has allowed it to cultivate enduring client relationships and overcome these challenges with unwavering determination. company's transportation solutions across India. By investing in cutting-edge machinery and equipment, Sati Enterprises stays at the forefront of industry advancements, guaranteeing efficient and secure deliveries. The company's highly trained and dedicated workforce is the backbone of its success, providing exceptional service that distinguishes it from competitors. Sati Enterprises' commitment to integrity, reliability, and customer satisfaction has earned it an unparalleled reputation in the industry." nationwide presence ensures seamless REGARDING THE KEY PERSON S PERSPECTIVE Success, from the perspective of the key person, is the realization of a grand vision rooted in Sati Enterprises' distinguished legacy of five decades. The organization aspires to continue its journey of excellence and innovation in logistics, cementing its name as synonymous with logistics in India. GOAL AND VISION OF THE COMPANY "As Sati Enterprises is celebrating its remarkable 50-year journey, the organization is mainly committed to continuing its legacy of excellence and innovation in logistics. The company aims to further expand its services, embrace sustainable practices, and serve its clients with unwavering dedication. Sati Enterprises' vision is to reach new heights, setting the standard for the next generation of logistics providers, while upholding the core values that have defined the company for five decades." To achieve this goal, diversification is key. The organization envisions expanding its horizons into new and uncharted territories, embracing challenges with unwavering determination. Sati Enterprises aims to become a household name in the logistics sector, recognized for excellence and innovation. However, true success transcends the business realm. It's about weaving an enduring legacy that resonates through generations, a name that lingers in the collective memory. Vision-Mission: In the year 2023, Sati Enterprises is on track to achieve several key milestones. The organization is doing its best as well and they are truly committed to becoming debt-free, having already reduced its debt by 90%. By March 2024, Sati Enterprises is aiming to eliminate its remaining debt entirely. Additionally, the organization is actively working to reduce the average age of its fleet from 7 years to 5 years, ensuring the latest in technology and safety. As part of its hybrid model, Sati Enterprises is expanding its vendor network, enhancing its capacity, and providing even more flexible solutions for its clients.Not only this, the company is equally focusing on adapting the new technologies. The organization's commitment goes beyond profit margins; it strives to add value to its community and nation, contributing to their growth and prosperity. In essence, success is about creating a narrative of triumph that is etched in history, a legacy that the company, as custodian of its heritage, will proudly uphold." August 24 | Entrepreneur One | 21
PRINCE PIPING SYSTEMS TRANSFORMING INDIA'S WATER INFRASTRUCTURE: A VISIONARY APPROACH BY PARAG CHHEDA, JOINT MANAGING DIRECTOR OF PRINCE PIPES & FITTINGS LTD. In the realm of India's water infrastructure, Prince Pipes & Fittings Ltd. stands as a beacon of innovation and adaptability under the visionary leadership of Mr. Parag Chheda, the Joint Managing Director. Recognized as one of Entrepreneur One Magazine's "Super 30 Visionary Leaders to Watch in 2024," Mr. Chheda shares insights into Prince Pipes' vision, strategies, and groundbreaking initiatives poised to shape the industry's landscape. Q. What is your Vision for the future of Prince Pipes? In summary, our vision not only encompasses business growth but also positively contributes to addressing India's core needs. At Prince Pipes, our growth is steered by a vision to make impactful transformations to India s water infrastructure based on innovation and adaptability. Our consistent introduction of cutting-edge technologies and methodologies keeps us at the forefront of the industry, empowering us to deliver world-class products and solutions that elevate India's water management and infrastructure to global standards. Our Core Mission: Building a Future-Fit Business Our core mission is to build a future-ready business, strategically establishing a robust presence across the entire product value chain, with a particular emphasis on enhancing India's water infrastructure. Our Approach: Comprehensive Product Portfolio We are developing an extensive and diverse product portfolio that caters to various applications, leveraging our position as one of the largest manufacturers and integrated piping solutions providers in India. With one of the industry's most extensive portfolios, featuring over 7,200 SKUs, we go beyond production and manufacturing to drive innovation through technology and prioritize sustainability. Aligned with India s Priorities: Our efforts are aligned with India's national priorities, including promoting energy efficiency, fortifying water infrastructure, boosting agricultural productivity, prioritizing public health and well-being, and minimizing the use of natural resources all while fostering sustainability. MR. PARAG CHHEDA Joint Managing Director 22 | Entrepreneur One | August 24
Q. What are the key opportunities and challenges facing the pipes and fittings industry in the current economic climate? Modern Plumbing Vertical: Skolan Safe: Crafted with the latest noise reduction technology, it sets a new benchmark in premium drainage systems. The Indian plastic pipe market is poised for a bright future, with strong prospects across various sectors including potable water supply, wastewater supply, electrical and telecommunication cable protection, agriculture, chemicals, and oil and gas. Projections indicate a robust growth rate of 10.3% CAGR until 2027, with the market expected to reach a substantial value of $10.9 billion. Suitable for diverse applications, from luxurious residences to expansive commercial spaces, hospitals, and educational institutions. HT Safe: Another breakthrough product, offering a low- noise drainage solution using advanced polypropylene technology. The government has already set the ball rolling through various schemes which has given a strong thrust of opportunities to the pipes and fittings industry. Several industries are witnessing transformation, where Prince Pipes can bring its expertise, know-how, innovation, and wide product range. Versatile and functional across various settings. Hauraton: Leveraging cutting-edge German technology, it signifies a milestone in efficient drainage systems. Venturing into Bathware: Despite the favourable outlook, challenges persist. Supply chain disruptions, driven by raw material shortages and logistical complexities arising from global conflicts, remain a significant obstacle. Moreover, adapting to changing market demands and managing fluctuating input costs continue to pose ongoing challenges for industry players like Prince Pipes. In 2023, we introduced a distinctive collection of faucets and sanitaryware, opening advancements. new avenues for This segment has been progressing well, with rapid expansion of our presence across North and West India. Q. How is Prince Pipes positioned to capitalize on the growing demand for innovative and sustainable products? At Prince Pipes, our unwavering commitment to innovation and R&D defines our identity as creators of exceptional products. For more than four decades, our vision has revolved around revolutionizing India s water infrastructure. We remain agile, adapting to evolving needs and trends, and consistently introducing new products that adhere to international standards and technology, while also being recyclable and manufactured sustainably. Delving into some of our unique offerings: Prince Onefit: Engineered with Corzan CPVC Technology, this product stands as an exemplar for industrial use. Haridwar Plant - Prince Pipes & Fittings Ltd. Delivering high-quality, corrosion-resistant solutions, it ensures operational continuity with minimal downtime. August 24 | Entrepreneur One | 23
Q. What strategies or approaches has Prince Pipes employed to attain growth in such a competitive market? Q. What are the key aspects of the company s growth strategy? Our focus remains on strengthening our business fundamentals, offering innovative piping solutions that continue transforming India s water infrastructure, and translating our vision and ideas into unstoppable growth. Our journey continues with increased momentum, underpinned by several strategic approaches aimed at sustaining growth and enhancing stakeholder value. Focusing on Organic Brand Pull for Growth: We've revamped our marketing strategy to centre around stretching category norms, fostering strong demand, and emphasizing the values of Trust, Quality, and Innovation inherent in Prince products. Over the past four decades, Prince Pipes has emerged as a leader in the Indian pipes and fittings industry, driving innovations in plumbing, irrigation, storage, and sewerage systems. Now, our journey has expanded to a much grander scale. Our growth strategy and business model leverage Prince Pipes inherent strengths, propelling us toward becoming a stronger, greater, and more resilient enterprise that will stand the test of time. This unwavering focus has not only bestowed upon us financial and competitive value, but also underscores our commitment to ESG (Environmental, Governance) principles and sustainability. Investing in Future Capacities Excellence: Our commitment to involves not only expanding capabilities but also ensuring excellence across our seven state-of-the-art plants. Additionally, we're in the process of establishing a new greenfield plant in Bihar to bolster our presence in East India. and Manufacturing being future-ready our manufacturing Social, and Cultivating a Strong and Expanding Network of Pan-India Channel Partners: Our ecosystem of over 1500 channel associates plays a crucial role in our business delivery, fostering innovation and driving sustainable growth in our products and services. Q. Could you share the company's approach to R&D and how it influences the development of new products or improvements to existing solutions? Our institutional and industry knowledge, experience, and expertise form the bedrock of our intellectual capital. This drives us to create value for our customers, understand the desired applications in the industry, and leverage our learnings to pioneer industry-first products. Building on Strong Business Fundamentals: Our financial resilience, quality management practices, and high- demand products and services have enabled us to cultivate a loyal customer base, further bolstering our foundational strength. As mentioned earlier, our long-term vision revolves around transforming India s water infrastructure. We proactively embrace technological advancements and foster discussions to ignite innovation toward this goal. Driving ESG Progress with Purpose: Through our Integrated Management System, we're committed to continually reducing losses, both internal rejection and energy-related, by allocating necessary resources to achieve our targets. We're also committed to utilizing energy-efficient products and equipment to minimize our environmental footprint. In addition to actively introducing world-class technologies and facilitating global collaborations in the Indian market, we also take pride in holding the design registrations for the following: At its core, our overarching goal remains the consistent, competitive, profitable, and responsible delivery of growth. Single Piece Nahani Trap: A single-piece UPVC injection- moulded trap that effectively prevents the ingress of pests, small insects, and foul gases through water inlets into homes. DWC Coupler: A technology ensuring durable, leakproof pipe joints, guaranteeing long-lasting performance. Injection-Moulded Vent Cowl: Designed to deter pests and small insects from entering ventilation systems. Telangana Plant - Prin 24 | Entrepreneur One | August 24
Q. The introduction of Prince Bathware marked a diversification into faucets and sanitaryware. How has the company positioned this new product line? In June 2023, Prince Pipes unveiled Prince Bathware, a sophisticated collection of faucets and sanitaryware designed to reflect modern bathware trends. This comprehensive range includes world-class faucets named Aurum, Titanio, Platina, Tiara, and Marquise, each meticulously developed through extensive industry research. Complementing these are Argento, Meta, Kristal, and Palladium, completing the Prince Bathware line. Positioned as 'Elegant-Indulgent-Stylish,' this top- of-the-line range aims to transform the bath space, which has evolved significantly in terms of sensibility and style. The roll-out has already begun, garnering positive responses and feedback from dealers and consumers alike. With encouraging performance, we are expanding our distributor network in the North and West regions, with plans to introduce Prince Bathware in the Eastern region later this year. The introduction of the bathware segment marks our presence in the 'front-of-the-wall' category, aligning with our strategy to offer comprehensive bathroom solutions. Leveraging the brand equity of Prince Pipes, we are poised to serve the real estate market, leveraging our already robust presence in the industry. In a recent development, Prince Pipes has signed an Asset Purchase Agreement (APA) with Klaus Waren Fixtures Pvt Ltd., for the acquisition and assignment of identified assets. The first phase constitutes the acquisition of the iconic Aquel brand along with the acquisition of moulds and dies, on an immediate basis. The second phase will be in relation to the acquisition of the assets comprising of land parcel, buildings, machinery and manufacturing equipment, office furniture and fixtures situated at Klaus Waren s plant in Bhuj, Gujarat. The transaction shall be consummated subject to the receipt of regulatory approvals. The transaction is a strong strategic and financial fit that will bring significant synergies and market opportunities across our segments. It is set to catapult the performance of the Bathware segment giving us direct access to an iconic brand along with state-of-the-art facility and creating a larger distribution channel in major markets across India. In the high-growth Indian Bathware market, Aquel provides us with a strong platform that is highly complementary to Prince s growth plans. August 24 | Entrepreneur One | 25 ce Pipes & Fittings Ltd.
A TTRA CTI NG S U C C E S S Self Confidence Self confidence is the most important key towards attracting success, one when confident in their own skin and what skills they master have a high chance of attracting success more than people who lack confidence do. Low self-esteem and low self-confidence are two of the most common reasons for struggles. These two issues are the root of many problems that manifest themselves beneath the surface and impact the quality of life, well-being, and personal and professional satisfaction, in addition to being the reason why many people fail to set and achieve their life goals. There are some typical phases observed in the last few years while working with people who decided to overcome their problems once and for all in the process of overcoming these issues and moving from self-doubt to self-confidence. Increasing your self-awareness, challenging your self-beliefs, clarifying your self-identity (what you believe to be true about yourself), and evaluating your own performance. Communication Communicating your thoughts easily and in a way where people get exactly what you are trying to convey while being self confident is a great step towards attracting success. People are more likely to open up to those they trust. If someone believes you're trustworthy, they'll be more likely to speak freely, which means the lines of communication will be open and clear. In the same vein as trust, honesty and truthfulness are essential for effective communication. Someone will be more receptive to what you say if they can trust you to tell the truth. It promotes genuine interactions and the maintenance of healthy, happy relationships. Listening Managing Time Just as communicating, listening is also equally important. Listening won't come looking for you. You'll have to look for it. The solution? Self- study. A good listener can communicate well as he/she is careful about what the communicator is trying to convey clearly. Also listening is important because many people believe that because they are older, more qualified, and have more experience, they automatically know more than the other person. In reality, this is not always the case. Other people with diverse experiences and different points of view may be just as knowledgeable as you. Your job is to keep an open mind to other people's input, consider it, and accept it if it is consistent with your reasoning. As Bruce Lee put it, before you can accept new input into your cup, you must empty it. Otherwise, it will overflow. Time is your most precious resource writes Brian Tracy . It is the most valuable thing you have. It is perishable, it is irreplaceable, and it cannot be saved . Realizing that time management is everything can help to put things into perspective. You could, for example, spend the entire day watching Netflix. However, that time could have been better spent exercising, reading, learning a new skill, visiting an old friend, or networking. Managing time is another step toward success; if you prioritize your chores and manage your time accordingly, you'll be one step closer to success. It is critical to understand which aspects of your life should come first and which should come last. Managing time also implies focusing more on the three items at the top of your priority list and ensuring that minor inconveniences in the last items do not cause you to lose time on something more important. 26 | Entrepreneur One | August 24
Consistency You might have heard of people usually saying that Consistency is the key well yeah it is. Being consistent in what you do is a great step towards success. For example to lose weight, I need to exercise on a regular basis, not just once in a while! This is true for almost any other goal or desired outcome. It is critical to do something on a consistent basis, rather than just when you are inspired or motivated to do so. You may have heard the famous Hare and Tortoise story, in which the hare could not win despite having a significant advantage over the tortoise. On the other hand, the tortoise, with his perseverance and consistency, persisted and gave his all. Imagine if the tortoise had stopped in the middle of the race instead of finishing! What factors do you believe helped the tortoise win the race? The tortoise eventually won due to a lack of consistent effort. Punctuality Being dedicated and punctual towards the job given helps you grow towards success. For example, if you set up a timetable and follow it without fail and with punctuality, you have a higher chance of achieving your goal. According to studies, people who are punctual tend to be Type A personalities who perceive time differently than Type B, or more laid-back, personalities. According to research, Type A people perceive a minute to last 58 seconds, whereas Type B people perceive it to last 77 seconds. That may not seem like much, but it represents a 30 percent difference. So, extrapolating equates to a seven-hour difference over the course of a day. That could explain why Type A personalities rarely waste time and always wish for more hours in the day. In terms of punctuality, this means that the value placed on time varies greatly from person to person. Yes, it's just perception, as there's no The einstein-like relativistic time warp is being created, but that perception definitely shapes our attitudes about time. Empathy Honesty Empathy is being aware of how others feel and understanding their needs. It is the ability to connect with others and feel compassion for them. This skill is essential in your personal life, but it should also be part of your professional life. Empathy improves your interactions with your employees because it leads to better communication. Better communication leads to better results. Empathy is a component of emotional intelligence, which is essential for effective leaders. Emotionally intelligent leaders are more self-aware and can manage relationships more fairly, leading them towards success. I understand what you're thinking. What role can honesty play in my success? When you're honest, people respect you more, and that will get you far. I've always valued honesty as a core value, and I encourage the kids I work with to do the same. Honesty entails more than just telling the truth; it also entails being true to oneself. For example if you are given a lot of work by your boss and you are not able to process it but still try to drag it and put in effort keeping your health at stake, you should tell them that, despite your efforts to complete every task assigned to you, you feel overburdened. You can then suggest some other people who could assist you with these tasks, or perhaps there is a way to complete them all. You are not admitting that you are not good at your job by being honest with your boss. You're admitting to being human. Try it. I'm confident that if you phrase everything correctly, you'll get results. Attracting success is a piece of cake if you follow implement these basic steps in your life. Be empathetical, honest and punctual not just to attract success but also to live a good life, and you never know you ll ultimately attract it. Just do what feels right! August 24 | Entrepreneur One | 27
DIVINE SPACE DIGITAL TECHNOLOGY AND DESIGN: TRANSFORMING THE DIGITAL LANDSCAPE WITH CREATIVE SOLUTIONS VINI RUKHANA DIRECTOR - DIVINE SPACE DIGITAL TECHNOLOGY OUT DIVINE SPACE DIGITAL TECHNOLOGY & DESIGN Divine Space Digital Technology & Divine Space Design were established in 2014. DS Design specializes in wedding e-invites, wedding collaterals, event collaterals, and videos. The company also takes up branding projects starting from logo designing, web designing, and content. Their work profile includes Social Media Marketing, Corporate videos, Corporate demo videos, Customized Stationery. DIVINE SPACE TECHNOLOGY S CLIENTS For their Digital Solutions and Technologies, they have provided turnkey Digital Solutions to Chhatrapati Shivaji Maharaj International Airport in Mumbai; Kokilaben Dhirubai Ambani Hospital, Mumbai; GMR Airport, Delhi; Dubai Gold Souk and Dubai World Trade Centre. For their social media and logo designing their main clients range from diamond jewelers to upper-end accessories to designers. Further, they have an impressive client list for their e-invites and other Digital Media, ranging from film stars to business families. They cater to clients worldwide. ABOUT THE KEY PERSON The Creative Director of Divine Space Digital Technology, Vini Rukhana, is also a key person in the company. She began her under-graduation in the Humanities stream, then flew overseas to complete her graduation in Psychology and returned to India to join Lowe Lintas, one of the biggest Ad agencies in India, to explore her creative side. Her stint with Lowe Lintas helped her to determine her passion. She realized this is something she wants to do, however in her own way, accentuating the job. Even though she belongs from a family of business, she knew she would create something out of her passion, carving a path by her own and henceforth, building her own business space. Divine Space Design was born out of this dream. 28 | Entrepreneur One | August 24
She mentions studying Psychology taught her how to deal with and interact with people. Her agency experience - taught her design, marketing, and client services. Further, she kept equipping herself with knowledge until she dived into building her own business. CHALLENGES FACED BY THE COMPANY During the pandemic, the company didn t want to meddle with the safety of its employees, so the work equipment was delivered at home. They were in workfrom-home mode. In the midst of this, they lost one of their teammates which shattered them all. This incident had an impact on the other members which pulled them down for a while, but the team rose to the occasion and work resumed in a while. Once the relaxations began and offices opened up, the company ensured to pick up and drop to the office, all their staff until conditions normalized. Fortunately, the clients backed them which did not affect the business. Vini is of the view that being the Creative Director of the Company, she is responsible for the entire functioning of the team. She has an all-encompassing role that includes creative and administrative tools. HOW IS DIVINE SPACE_DESIGN DIFFERENT? In any field of design, Vini Rukhana focuses on flexibility. She understands it is important to meet the client s demands. Therefore, creatively providing them with a detailed illustration of their vision. At DS designs, their offers are unique because creating something new is an ongoing process. She ensures that each design is bespoke for the clients. The Company primarily focuses on perfection and so pays attention to detailed work. This worked wonders for the Company in the design field. That certainly gives them an edge over others. NEW STRATEGIES ADOPTED AT DIVINE SPACE_DESIGN The Company follows a very simple strategy. As each of their clients are important to them, they take a brief, and follow it through their vision. Once approved, they strictly stick to timelines. The process is super transparent. They provide a sense of exclusivity to every client, and someone from the team will always be available, encouraging a healthy bonding between client and team and producing the best results. Additionally, the key person s availability 24x7 for their clients and team marks them differently. She is an absolute hands-on person, from conception to execution, she keeps her fingers on the pulse of the project. She believes in exploring every opportunity that comes their way without doubting failure. This is what star-marks the company. ADVICE TO READERS Vini Rukhana advises readers to dream big, create feasible goals to fulfill them and work hard with a single-minded focus. She says, then nothing can come your way. Success is always the reward for hard work and never fear failure, because it is as much an important part of a success story too. She quotes her favorite lines by Albert Einstein, Logic will get you from A to B. Imagination will take you everywhere. FUTURE ENDEAVORS AT DIVINE SPACE_DESIGN The Company is constantly in an innovative mode, including working towards creating new products in their portfolio and getting themselves prepared for the upcoming radical changes in the digital world. One of the key strengths is their enthusiasm and cooperation with one another. The Creative Director wants the company to grow bigger with time, explore the creative realm and keep reaching new milestones for the company. She wants Divine Space_Design to be one of the most trusted names as the best memory makers of art in motion. HOW DO THEY ENCOURAGE PEOPLE WITHIN THE ORGANISATION The company works as an extremely close-knit team, in a familiar atmosphere. It believes in communication as an ideal tool for holding healthy relationships in an organization. Vini gives her team creative space, encouraging them to spill their ideas, however off-board they might be. She encourages the team members to express their views explicitly, without any hesitation. Further, brainstorming is encouraged among team members. She never clips their wings, in fact, they are free to learn and explore new software and try innovative ideas on a relatively easy day. August 24 | Entrepreneur One | 29
NOCTURNAL NETWORK: CRAFTING EXCEPTIONAL SOCIAL EXPERIENCES IN HOSPITALITY AND ENTERTAINMENT Their customer base comprises both locals and tourists, creating a vibrant community that values exceptional hospitality and seeks unforgettable experiences. By catering to such a wide range of interests, Nocturnal Network has established itself as a hub for people from all walks of life to come together and enjoy exceptional social experiences. ABOUT NOCTURNAL NETWORK Nocturnal Network is a leading hospitality and entertainment company renowned for exceptional social experiences. They own and manage a portfolio of restaurants and nightlife venues in major cities across India, including ArtistryLive in Goa and Hyderabad, Artistry Suites in Goa, and Tapas Me in Chennai and Hyderabad. Furthermore, the company excels in organizing live events, concerts, and music festivals that showcase cultural resonance and bring communities together. crafting KEY PERSON AND HIS RESPONSIBILITIES Sameer Mohammed is the Founder and CEO of Nocturnal Network, where he spearheads the company's strategic direction and oversees its cross-sectoral operations. He ensures that every aspect of the business embodies the principles of creativity, inclusivity, and sustainability. Under his leadership, the company strives to be a front- runner in the entertainment and hospitality industry, delivering unforgettable social experiences. As the CEO, Sameer Mohammed makes critical decisions for the company, including expansion into new markets, investment in human resources development initiatives, and implementation of sustainable solutions, which have been instrumental in shaping the company's growth trajectory and solidifying its reputation for excellence. WHO ARE THEIR CLIENTS? Nocturnal Network caters to a diverse range of clientele, including fine dining and drinks enthusiasts, club-goers, live entertainment lovers, and those who appreciate diverse music scenes. SAMEER MOHAMMED Founder and CEO 30 | Entrepreneur One | August 24
NOCTURNAL NETWORK USP Nocturnal Network distinguishes itself by prioritizing exceptional social experiences that combine delectable cuisine, captivating performances, and cultural relevance. The company is dedicated to pushing the boundaries of innovation in hospitality and entertainment, ensuring that its menu designs, programs, and event curation consistently surpass industry standards. By focusing on these key elements, Nocturnal Network delivers unique and memorable experiences that set it apart from others in the industry. FUTURE ENDEAVORS Nocturnal Network is poised for global expansion and is driving innovation in sustainability, with a strategic focus on becoming a technology-driven emphasizing content and community. To achieve this, they are building competitive teams to develop cutting- edge, tech-driven products that foster community engagement and nurture consumer relationships through live and reported content centered on customer experiences and their brand journeys. Additionally, the company is committed to supporting various social causes worldwide, striving to make a positive impact on global social events while remaining steadfast in their values. By prioritizing community, content, and social responsibility, Nocturnal Network is dedicated to creating a lasting, global legacy. organization GOALS AND STRATEGIES Nocturnal Network is committed to pioneering innovative social experiences in India, continually introducing novel concepts to captivate diverse audiences across various locations. Their strategy encompasses expanding their market reach, fostering meaningful connections, and upholding their reputation for sustainable practices and transparency. They prioritize enhancing their storytelling and humanizing their brands to cultivate stronger communities around their businesses. Furthermore, they are dedicated to integrating sustainable practices into their daily operations and forming strategic partnerships to enrich their offerings. B y actively considering customer feedback and relying on data-driven insights, they make informed adjustments to refine their approach and maintain their position as leaders in the industry. 2024 RESOLUTIONS In 2024, Nocturnal Network is concentrated on broadening their dining and live experience offerings, pioneering innovative event formats, and embedding sustainable practices throughout their operations. They are enhancing their culinary portfolio with TapasMe in Hyderabad, showcasing their Euro-Asian dining experience, and introducing a speakeasy bar in Goa. Furthermore, they are constructing a podcast room within ArtistryLive, enabling their in-house content team to produce a diverse array of episodes. This initiative marks a significant step forward in community building through relevant content, underscoring Nocturnal Network's commitment to creating immersive experiences that resonate with their audience. NEW IMMERSIVE TECHNOLOGIES AND WAYS TO ADAPT TO THEM? At Nocturnal Network, they champion the integration of artificial intelligence (AI) and creative human input to amplify customer engagement and streamline operational efficiency in their daily business operations. B y leveraging these technologies, they aim to elevate event experiences, personalize guest interactions, and simplify venue management, ultimately delivering exceptional service. Meanwhile, several key trends are emerging in the hospitality and entertainment industries. These include a growing focus on experiential dining, where restaurants craft immersive environments and offer unique culinary experiences. Sustainability is also gaining traction, with an emphasis on eco-friendly practices and locally sourced ingredients. Additionally, the increased adoption of mobile apps and augmented reality is enhancing customer interactions and operational efficiency. Furthermore, there is a noticeable shift towards greater community engagement, with events organized by local artists gaining popularity, highlighting a growing appetite for diverse perspectives and experiences beyond the familiar. HOW DO THEY ENCOURAGE PEOPLE IN THEIR ORGANIZATION? Nocturnal Network prioritizes a supportive company culture that values creativity, collaboration, and respect. They promote work-life balance, and career development, and recognize achievements to foster growth and well- being for all team members. ADVICE TO THE READERS Embrace diversity, prioritize sustainability, and seek out experiences that enrich your life and connect you with others. Support businesses that share your values and contribute positively to their communities. August 24 | Entrepreneur One | 31
A DESIGN-FOCUSED COMPANY THAT CREATES SOLUTIONS FOR PEOPLE REGARDING SYSTEM HOLDINGS System Holdings is a design-focused company that creates solutions for people. The company home in on the problems and barriers that prevent individuals from moving to the next level and leverages cutting-edge and emerging technologies such as AI and NLP to create solutions. Every element of the company's approach is centered around making people's lives easier, whether it relates to functionality, ease of implementation, or cost-effectiveness. As a result, the company helps businesses of all sizes to boost agility and save money. For example, Xpert Technologies is streamlining financial and business management processes for SMEs across the UK, while award-winning Salhan Accountants is renowned for technological innovation and exceptional customer service. Dr. Anjulika Salhan, CEO VITAL PERSON As a fintech entrepreneur and two-time English Women's Award winner, Dr. Anjulika Salhan has over 25 years of experience in leveraging technology to solve complex problems across diverse sectors. Her expertise in mathematics, computer science, and engineering has enabled her to bring innovative ideas and products to market swiftly and profitably. System Holdings Company is an innovative financial technology specialist that creates technology and provides financial services for small and medium enterprises. The company's mission is to make it easy for SMEs to leverage the best fintech solutions cost-effectively, thereby helping them become more efficient and sustainable. During her tenure at Malvern Panalytical, a Spectris Company, she led the development of technology for high- tech instruments using laser technology, ultrasound, and enhanced digital imaging. She was also instrumental in creating technology for detecting oil bubbles in the sea with Schlumberger, and in developing a mathematical model for oil well cement with Rugby Cement. System Holdings is a people-centric company that prioritizes the well-being of its customers, staff, and suppliers. The company's approach is inclusive, and it believes that great fintech should be accessible to everyone, regardless of their background or financial situation. System Holding's goal is to provide high-quality and affordable financial technology solutions that meet the needs of its customers and help them achieve their goals. Currently, as the managing director of System Holdings, Salhan Accountants, and Xpert Technologies, she is committed to using emerging technologies to help businesses become more agile and efficient. At Salhan Accountants, she has enhanced their processes and client services by leveraging technology, and at Xpert Technologies, she is revolutionizing business processes for SMEs across the UK. 32 | Entrepreneur One | August 24
GOALS AND FUTURE ENDEAVOURS OF SYSTEM HOLDINGS HOW SYSTEM HOLDINGS ENCOURAGE THEIR EMPLOYEES? The main business goal of Xpert Technologies is to democratize technology, making it accessible and affordable for businesses of all sizes. The company is committed to providing top-quality software and advice without putting customers under financial strain. Xpert Technologies has gained recognition for offering software licenses along with accountancy services to SMEs. The company aims to expand its client base and increase the use of automation in service delivery in 2023. With a focus on the seamless integration of technology, Xpert Technologies is dedicated to making technology more accessible and affordable for businesses of all sizes. To encourage people working in their organization, it is important to provide them with support and training to complete their work effectively. This includes assisting them with training to complete work and also assessing their skills such as their agility, team player, adaptability, ability to adapt to changing technologies, and how well they care for customers' requests. Additionally, it is important to set clear expectations and goals, provide opportunities for feedback, recognize and reward their achievements, provide opportunities for growth, create a positive work environment, and foster a positive work culture. By doing so, organizations can help their employees feel empowered and motivated to succeed. ASSOCIATED COMPANIES Xpert Technologies is dedicated to solving the problem of expensive software licenses for small and medium-sized enterprises (SMEs). The company's mission is to bring the best innovation and automation to SMEs, enabling them to streamline processes and increase business agility without breaking the bank. CHALLENGES FACED BY THE COMPANY As the primary leader of System Holdings, Dr Salhan has encountered significant challenges in serving the SME market, especially micro-businesses. These businesses often face enormous challenges due to their limited resources and lack of knowledge about available services. To address this, the individual made it a priority to provide comprehensive solutions and support to their clients. One successful example is a market trader they supported from the beginning. Through their services and guidance, the trader expanded their business and now sells 60,000 lines worldwide through eBay and Amazon. Xpert Technologies has developed its solutions in partnership with Salhan Accountants, the award-winning accountancy practice. The suite of solutions includes invoicing, reporting, analytics, leave management, and more, and is completely free to Salhan clients. This means that SMEs can work more efficiently, gain easy access to useful features and analytics, and save money at the same time. With Xpert Technologies, SMEs can benefit from innovative technology without the burden of expensive licensing fees. Dr Salhan s aim has always been to offer a full solution for small businesses, guiding them through the process and providing essential tools and software. The biggest challenge they faced was helping micro-businesses understand their needs and providing them with the right solutions. This led to the inception of Xpert Technologies, where the individual could handhold clients and offer cloud-based accounting, HR, and invoice processing software free of cost. Analytics was another challenge, a s it is often seen a s a service only for large businesses with dedicated teams. Xpert Technologies is a team of experts dedicated to helping small and medium-sized enterprises (SMEs) manage their finances effectively. The company provides a range of solutions, from payroll and account management to bookkeeping, budgeting, and VAT compliance. Xpert Technologies understands the unique needs of SMEs and is committed to providing tailored solutions that meet their specific requirements. To overcome this, Dr Salhan devised a system that automated analytics using APIs and cloud-based technology, enabling them to provide analytics at no cost, effortlessly to thousands of clients on a regular basis. B y providing comprehensive solutions and support to micro-businesses, the individual has helped them overcome significant challenges and expand their businesses. This demonstrates their commitment to empowering businesses of all sizes and providing them with the tools and resources they need to succeed. As a Salhan client, Xpert Technologies offers its clients access to its Xpert Technologies software suite, completely free. The suite encompasses a range of solutions, including invoicing, reporting, analytics, leave management and more. This means that SMEs can streamline their processes, increase their business agility, and save money on software licensing fees. One of the key differentiators of Xpert Technologies with Salhan Accountants is that they are is not just an accountancy practice or just a technology company, but they are a fintech company. The company is constantly innovating and striving to provide the latest technology solutions to its clients. This means that SMEs can benefit from the latest technology advancements, all while saving money on software costs. ADVICE TO THE READERS Dr. Anjulika Salhan stated It is crucial to follow our passions and work hard to achieve our goals. By doing so, we can bring our ideas to life and make a meaningful impact on our lives and the lives of others. It is important to stay motivated and focused on our objectives, even when faced with challenges and obstacles. With determination and perseverance, we can overcome any obstacle and achieve our desired outcomes. Following our passions also allows u s to bring our unique perspectives and ideas to the table, leading to innovation and progress. When we work hard t o actualize our passions, w e are mo re likely t o b e successful and fulfilled in our careers and personal lives. S o , it is important t o stay true to ourselves and pursue our passions with vigor and determination . August 24 | Entrepreneur One | 33
AMPLIFY: REVOLUTIONIZING DIGITAL MARKETING AND DESIGN THROUGH HUMAN-CENTRIC APPROACH Today, we have the pleasure of speaking with Avlokita Dayal, Director and Co-Founder of Amplify, a boutique creative agency specializing in Digital Marketing and Design. Avlokita and her team are dedicated to delivering exceptional results by leveraging their expertise and understanding of human behavior. Let's delve into the interview to learn more about Amplify and their unique approach to the industry. Q. Can you please tell us in brief about Amplify? Avlokita: Amplify is a boutique creative agency that focuses on Digital Marketing and Design. We firmly believe that an agency is only as good as its people, which is why we strive to hire the brightest, most talented, and most inspired professionals. Our goal is to ensure that our client's brands receive exactly what they're looking for from people they genuinely enjoy working with. W e take pride in creating work that deeply impacts people's lives by enriching their experiences through a profound understanding of human behavior. Our ultimate aim is to perfectly match our client's brand requirements with a comprehensive understanding of their target audience, allowing us to create memorable and meaningful work. Q. Tell us about the key person? What is her role and responsibility in the company? Avlokita: At Amplify, our key person is Adhish, who is my business partner, co-founder, and creative director. Together, we form a dynamic team. While Adhish oversees the creative side of the agency, I handle the digital aspects, including strategy, hiring, and business development. It's a collaborative effort, and we work together to ensure that our clients receive the best possible service. Q. Who all are your clients? Avlokita: We are fortunate to have worked with a diverse range of clients. Some of our esteemed clients include ITC Hotels, Kings Punjab, Network18, Acro Paints, Nolte India, DLF Emporio, The Chanakya, SpiceJet, Shangri-La New Delhi, Indian Accent, The Leela, Dettol (Reckitt Benckiser), Dainik Jagran, Swachh Bharat, Germany Tourism, and Organ India, among others. Avlokita Dayal Co-Founder & CMO, Amplify 34 | Entrepreneur One | August 24
Q. How are you different from people working in a similar domain? Q. What are you looking forward to accomplishing most in 2023? Avlokita: What sets us apart from others in the industry is our commitment to keeping it real and managing expectations when working with brands. Digital marketing has its pros and cons, and we ensure that everyone we work with is well aware of these factors. By doing so, we can leverage digital platforms to their maximum potential and achieve the results we set out to accomplish. Drawing upon my background in psychology, I prioritize understanding consumer behavior and creating strategies that resonate with a brand's target audience rather than catering solely to their internal teams. It's crucial to remember that our marketing efforts are for our customers, not ourselves. Avlokita: In 2023, our primary focus is on getting luxury brick-and-mortar brands back in the game. We aim to provide them with the confidence to run larger campaigns and effectively engage with their audiences once again. By leveraging our expertise and understanding of consumer behavior, we want to help these brands regain their market presence and achieve their objectives. Q. What are the new trends you see in the industry today? Avlokita: In the digital marketing industry, we are witnessing several new trends. Insightful paid promotions have become prevalent paired with brands opting for more qualified and accomplished influencers that truly connect with their industry to promote them. Additionally, content is shifting toward motion and video formats. Brands that want to captivate their audiences need to allocate budgets to regularly create engaging video content, which is a field we excel in, as my business partner & co-founder Adhish Duggal specials in this. It is truly the best way to connect with your customers so they choose your brand over the competition. Q. How and why it is important to map your digital customer experience journey? Avlokita: Mapping the digital customer experience journey is of paramount importance. However, before doing so, it is essential to understand the brand's digital objectives and align them with customer expectations. Today's customers are more informed, have greater exposure, and expect a lot from brands, especially considering the myriad of options available across industries. Therefore, it is crucial to first understand your brand, its target audience, and objectives, and then determine how these factors will influence the consumer's journey when interacting with your brand online. Q. What challenges do you have to overcome to get here today? Avlokita: The biggest challenge we face is being honest with brands, which can come at a certain cost. However, we firmly believe in being upfront and achieving success together rather than saying what a client wants to hear to secure the account, only to fall short of expectations or compromise on quality soon after. This practice has allowed us to have clients for 6 years while the company 7 years old. We are dedicated to producing quality work and being personally involved every step of the way to leverage digital platforms as best possible keeping a brands objectives in mind. We value brands that appreciate and see the value in this collaborative approach. At Amplify, we work with brands, not for them. We amplify their expertise and get them the results they seek. Q. What is the goal of your company, and how are you planning to achieve it? Avlokita: Our primary goal at Amplify is to be a boutique agency that prioritizes quality control. We believe that this can only be achieved by working with the best professionals who excel in their dedicated tasks. Our goal is to always be a 30-people, 30-brand agency that consistently produces the best creative & digital work in the industry. We want to reach a point where brands aspire to be on our client roster, recognizing the value and excellence we bring to their marketing efforts. Q. What does success look like to you? Q. What were the challenges faced by the company during the pandemic? And how did you overcome them? Avlokita: Success, for me, entails producing quality work and fostering a strong and happy team. It s about maintaining a healthy work-life balance for myself and every person in my organization. Striking that balance and achieving excellence in our work is what truly defines success for Amplify. Avlokita: Like many businesses, we faced challenges during the pandemic. Since we primarily work in the luxury segment, most of our clients had to shut down or experienced limited footfall even after reopening. We had to rework our strategies not only for them but also for ourselves. However, we also had the opportunity to assist new brands that emerged during the pandemic. We helped them set up their business strategies and marketing approaches to effectively reach their target audiences. Q. As a leader of your organization, what important decision you make for the company? Avlokita: As one of the leaders in the organization, I make most of the operational decisions. My business partner oversees the creative and tech side of the company and I handle various aspects, including hiring, pitches, strategies, content planning, approvals, and advertising strategies. I have an amazing team supporting me, but it's crucial for me to be personally involved to ensure the success and growth of every individual and in turn the company. Q. How are new immersive technologies making a positive impact on enterprises? And what new technologies are you using in your organization? Avlokita: At Amplify, we utilize various software tools to enhance creativity and innovation in our design work, with AI leading the way. Additionally, we leverage VR & various installation to execute integrated online-offline campaigns, driving offline footfall to our client's digital platforms. These immersive technologies have had a positive impact on enterprises, enabling us to deliver compelling experiences and achieve our client's goals effectively. Q. How do you encourage people working in your organization? Avlokita: At Amplify, we encourage our employees to be independent and provide dedicated training to help them grow. If they meet our quality standards and prove to be reliable and accountable for themselves and the work, we empower them to excel on their own. Additionally, we provide incentives to team members who bring in business, keeping them motivated. When selecting team members, we look beyond just technical experience and focus on what each person brings to the company to help it grow as the industry we are in is constantly evolving and we need to keep up to stay ahead. August 24 | Entrepreneur One | 35
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IMPACT OF LIFESTYLE ON Health is a state of complete physical, mental and social well-being, and not merely the absence of disease or infirmity." - World Health Organization The lifestyle of an individual can have a significant impact on their health. Unhealthy lifestyle choices, such as smoking, drinking alcohol, eating unhealthy foods, and not exercising, can lead to a variety of health problems, including obesity, heart disease, diabetes, and certain types of cancer. On the other hand, healthy lifestyle choices, such as eating a balanced diet, exercising regularly, and avoiding tobacco and alcohol, can help to reduce the risk of developing these and other health problems. Avoiding smoking and excessive alcohol consumption can also help to reduce the risk of these conditions. Getting enough sleep is also important for overall health and well- being. Making healthy lifestyle choices can also help to improve mental health. Eating a balanced diet, exercising regularly, and getting enough sleep can help to reduce stress and improve mood. In conclusion, making healthy lifestyle choices is essential for maintaining good health and well- being. Eating a balanced diet, exercising regularly, avoiding smoking and excessive alcohol consumption, and getting enough sleep are all important factors in maintaining good health. Lifestyle is a way used by people, groups and nations and is formed in specific geographical, economic, political, cultural and religious texts. Lifestyle refers to the characteristics of inhabitants of a region in a special time and place. It includes day-to-day behaviours and functions of individuals in jobs, activities, fun and diet. Millions of people follow an unhealthy lifestyle. Hence, they encounter illness, disability and even death. Problems like metabolic diseases, joint and skeletal problems, cardiovascular diseases, hypertension, being overweight, violence and so on, can be caused by an unhealthy lifestyle. The relationship between lifestyle and health should be highly considered. In recent decades, lifestyle as an important factor of health is more interesting to researchers. According to WHO, 60% of related factors to individual health and quality of life are correlated to lifestyle Poor lifestyle choices can lead to a range of health problems, including obesity, heart disease, stroke, diabetes, and some forms of cancer. These conditions can have a serious impact on quality of life and can even be fatal. Making healthy lifestyle choices can help to reduce the risk of developing these conditions. Eating a balanced diet that is low in saturated fat, salt, and sugar can help to maintain a healthy weight and reduce the risk of obesity. Regular exercise can help to reduce the risk of heart disease, stroke, and diabetes, as well as helping to maintain a healthy weight. 38 | Entrepreneur One | August 24
TIPS TO STAY HEALTHY BEST THINGS YOU CAN DO TO IMPROVE YOUR HEALTH 1 . Eat a balanced diet: Eating a balanced diet is essential for staying healthy. Make sure to include plenty of fruits, vegetables, whole grains, and lean proteins in your diet. You can make good choices consistently and radically improve your mental, physical and emotional health. Here are the key lifestyle strategies to focus on each day to optimise your health and happiness. 2. Exercise regularly: Regular exercise is important for maintaining a healthy weight and reducing the risk of chronic diseases. Aim for at least 30 minutes of moderate-intensity physical activity on most days of the week. Get Off Sugar and Eat Protein, healthy fats, veggies, berries and herbs. Get daily sunshine and optimise Vit D to 60-100. Move your body and lift weights. Optimise your sleep Love, Encourage and pray for people. 3. Get enough sleep: Getting enough sleep is essential for physical and mental health. Aim for 7-9 hours of sleep each night CREATING HEALTHY BALANCE 4. Manage stress: Stress can have a negative impact on your physical and mental health. Make sure to take time to relax and practise stress-management techniques such as deep breathing and meditation. Creating Healthy Habits. [ This is just an example ] Be super clear on the new habit you want to create. i.e. take my lunch to work 3 days per week. Make a specific plan for what you will do. I.e. On Sunday, I will prepare 3 lunches to take to work on Monday, Tuesday & Wednesday. Create an environment that supports the habit. i.e. have ingredients in the fridge before Sunday & have appropriate lunch containers. Well, Done! Reward yourself. i.e. record the amount of $$ / rupees you save on lunches and buy yourself something nice at the end of the month! 5. Avoid unhealthy habits: Unhealthy habits such as smoking, excessive alcohol consumption, and drug use can have a negative impact on your health. Make sure to avoid these habits. 6. Practise good hygiene: Practising good hygiene is important for preventing the spread of germs and illnesses. Make sure to wash your hands regularly and avoid touching your face. REMAINDER !! The particular remainder of my best everyday living will certainly end up being put into making the most of the particular smallish items, having fun with the actual people today, which I just absolutely adore, and additionally making the most of the actual time period I just have got departed. I just should make an effort to help you live a fabulous healthier lifestyle, having to pay close up particular attention to help you with my personal eating plan plus exercise. Everyone should certainly take a look at brand-new sites, try out brand-new matters, and also experience innovation. You should certainly make an effort to help you get a fabulous beneficial way in the particular world, no matter if the application ends up being by means of volunteering, donating, or maybe really simply just simply being a fabulous great friend. You certainly make an effort to help you live life, a fabulous existence which is certainly filled up with help of joy, contentment, in addition to peace. I just should certainly make an effort to help you take pleasure in every single moment in time, and even to help you take pleasure in every single working day, mainly because that is normally a fabulous reward. Try to make an effort to help you take pleasure in lifespan, and also to help you take pleasure in me personally, for the reason that that is certainly the actual main method to help you genuinely take pleasure in any remainder associated with my best life. HEALTH CHEAT SHEET Basic health priorities to achieve your physical and mental goals. Nutrition, key vitamins/ nutrients and lifestyle are all connected with each other. Sunlight Lifting Walking Sleep Water Magnesium Omega-3 Collagen Creatine Vitamin D /K2 Focused partner/family/friends etc, can transform your life. work, social interaction, life-supporting August 24 | Entrepreneur One | 39
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