The Role of Public Relations in Organizations
Explore the diverse disciplines within Public Relations (PR) such as Corporate Communications, Crisis Communications, and more. Learn how PR influences public perception and shapes relationships with key stakeholders to achieve organizational success. Discover the essential functions of PR, from anticipating public opinion to managing communications and resources effectively.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
LETM FAKLTES HALKLA L K LER VE TANITIM B L M H T402 MESLEK YABANCI D L-4
Definition of Public Relations Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. PRSA
Below are some of the disciplines/functions within PR: Corporate Communications Crisis Communications Executive Communications Internal Communications Investor Relations Communications Marketing Communications Integrated Marketing/Integrated Marketing Communications Media Relations Content Creation Events Social Media Multimedia Reputation Management Speechwriting Brand Journalism
At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization. Public relations also encompasses the following: Anticipating, analyzing and interpreting public opinion, attitudes and issues that might have an impact, for good or ill, on the operations and plans of the organization. Counseling management at all levels in the organization with regard to policy decisions, courses of action and communications including crisis communications -- taking into account their public ramifications and the organization s social or citizenship responsibilities. Protecting the reputation of an organization. Researching, conducting and evaluating, on a continuing basis, programs of action and communications to achieve the informed public understanding necessary to the success of an organization s aims. These may include marketing; financial; fundraising; employee, community or government relations; and other programs. Planning and implementing the organization s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities in short, managing the resources needed to perform all of the above. Overseeing the creation of content to drive customer engagement and generate leads.
Kaynaka https://www.prsa.org/about/all-about-pr http://www.eurada.org/the-role-value-of- culture-and-creative-industries-during-and- post-the-covid-19-pandemic/
