The Target Audience in Development Communication
Learn the importance of understanding the target audience in development communication for effective strategies. Explore tips on audience analysis, segmentation, and engagement to overcome key barriers and enhance communication efficacy.
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Presentation Transcript
Practicing Development Communication Unit 4 (PPT 3) Paper: Development Communication Course: BJMC, Semester: II Institution: DSPMU, Ranchi Teacher: Sumedha Chaudhury
2) Understanding the audience The second point of practicing Dev Com is about understanding the target audience. At the heart of all communication lies the ambition to reach an audience. Communication by governments and state institutions (even beyond development co-operation) has never been simple, as it involves complex matters that are not easy to present in an appealing way. Moreover, with a broad and diverse audience to reach, the task can be daunting.
Tips on how to understand audience are as following: a) look at what factors underlie public attitudes towards development co-operation, and what the numbers in the polls suggest about the effectiveness of communication strategies. commonly deployed
b) With reference sceptical audiences, to see what role audience segmentation can play and how this enables smarter and more effective communication. c) Look at how the practice of development communication can further stimulate greater engagement between and among different audience segments. to communication with
It is to be noted that while understanding the audience key barriers like constraints of time and money, widespread perceptions and corruption are dealt with.
