Tools of Rhetoric - Ethos, Pathos, Logos
Aristotle believed in integrating ethos, pathos, and logos into arguments for success. Ethos appeals to the writer's character and credibility. Pathos targets emotions and audience engagement, while logos focuses on reason and argument quality. Understanding and utilizing these tools can enhance persuasive communication.
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Presentation Transcript
How to Get What You Want Also Known As
The Tools of Rhetoric
Aristotle Believed that there were three parts to a strong argument Ethos, Pathos, and Logos. He believed that if you integrated all three into your argument, you would win.
Ethos Ethos appeals to the writer s character. Ethos can also be thought of as the role of the writer in the argument, and how credible his/her argument is. Is your information likely to be accurate and true Your believability As a student, you don t have a lot of credibility. You must rely on other credible sources (research/experts) to build your credibility)
Ethos "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results. "My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor. "The veterinarian says that an Australian shepherd will be the perfect match for our active lifestyle. "He is a forensics and ballistics expert for the federal government if anyone s qualified to determine the murder weapon, it s him."
Pathos Pathos appeals to the emotions and the sympathetic imagination, as well as to beliefs and values. Pathos can also be thought of as the role of the audience in the argument. Touching your audience s emotions You will feel good about yourself if you do what I suggest. You will feel bad about yourself if you don t do what I suggest.
Pathos "They ve worked against everything we ve worked so hard to build, and they don t care who gets hurt in the process. They re the enemy, and they won t stop until we re all destroyed. Don t be the last person at school to buy a new cell phone you don t want to be the laughing stock of your student body! You ll make the right decision because you have something that not many people do: you have a conscience.
Logos Logos appeals to reason. Logos can also be thought of as the text of the argument, as well as how well a writer has argued his/her point.
Logos Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery We also have video of the suspect breaking in. The case could not be more open and shut. "More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for weight loss. "History has shown time and again that absolute power corrupts absolutely."
Balance The rhetorical triangle is typically represented by an equilateral triangle, suggesting that logos, ethos, and pathos should be balanced within a text. However, which aspect(s) of the rhetorical triangle you favor in your writing depends on both the audience and the purpose of that writing. Yet, if you are in doubt, seek a balance among all three elements.
