Transform Your Personal Training Business with Strategic Steps
Discover the challenges faced by personal trainers when recommending nutritional programs, the facts about the personal training industry, and essential steps to succeed in your business. Set clear goals, decide on a business model, review the competitive environment, identify your unique training proposition, choose products and services, and ensure your financial planning is in order.
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Presentation Transcript
From start up to business success.
The Problems Faced Personal Trainers recommending and writing nutritional programs for clients. Trainers charging for nutritional programs that are not based on science or fact! Nutritionists not having specific programs tailored for trainers NO NETWORK SET UP TO LINK TRAINERS TO NUTRITIONISTS AND VISA VERSA
FACTS The Australasian region has some of the highest standards for Pt s in the world The amount of time in a PT s week spent on business related tasks on average is only 2 hours. On average a PT course will only spend 40 hours on the business of personal training yet spend 400 hours on anatomy, physiology , exercise prescription etc The average lifespan of a PT is around 18 months WHY?
ARE YOU A NUTRITIONIST? OR ARE YOU SOMETHING ELSE?
Set your business goals Initially , mainly around finances. How much money, by when? When do you need your debt paid back, if any? How much do you want to/can you charge? How many clients do you need to have? What is your BHAG?
Decide on a business model. Employee Franchisee Blended Owner Mobile / outdoor Self employed contractor Online
Review competitive environment- SWOT analysis
Identify your UTP (unique training proposition) What are you 100% passionate about? Will you challenge the status quo? Are you going mass appeal or niche? Will you compete on price
Decide on your products and services Individual consultations Small groups Seminars Online support Packs Packages!
Get your finances in order! Make sure you have your IRD number Set up your business bank account GET AN ACCOUNTANT!! Decide on GST registration or not Get a solid understanding for your possible tax deductions.
Get your marketing in gear. Identify local community groups Create a list of prospects and their contact details. Have an achievable goal A method 12 pillars of marketing Your target audience Your UTP A monthly plan indicating your activities
Create Draft 1 of your business plan. Vision Goals (turnover, profit, customer numbers) Products, services and pricing Competition Marketing Funding Measurement
Email marketing Investigate a separate email marketing system
Map out your sales cycle Prospecting Initial contact Qualification Tour Price presentation Overcoming objections Close Referral generation
Finalise your business plan for the year Review your initial business plan Adjust your forecasts based on reality Adjust the direction of your biz(UTP) Is it time to set your 3 year plan? BHAG still the same?
Create a network WITH gyms, trainers other health affiliates!!!!!!!!!
