Transforming Ideas into Reality: A Comprehensive Guide to Project Proposals
Dive into the world of project proposals and learn how to turn your ideas into actionable plans. Explore the essential elements such as resources, costs, outcomes, stakeholders, competitors, and time schedules. Discover the key characteristics of a successful business, including its name, description, objectives, areas of operation, revenue generation, and more. Uncover the secrets of market research, marketing strategies, SWOT analysis, and unique selling propositions. Delve into the snack industry with insights on popular brands like Lays and Cornitos. Decode the essence of branding with unique selling propositions and straplines. Lastly, master the objectives of project planning, risk-taking, estimating costs, revenue calculation, and investor engagement.
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Presentation Transcript
PROJECT PROPOSAL
PROJECT PROJECT PROPOSAL PROPOSAL Project proposal is an initial document that transforms an idea into reality
It includes Resources required Costs Outcomes Stakeholders Competitors Time Schedule
CHARACTERISTICS CHARACTERISTICS Name of the Business Description of the Business Promoter or Owner of the Business Objectives of the Business
CHARACTERISTICS CHARACTERISTICS Areas of operation Estimated cost of resources required Revenue Generation Amount of Investment required Time Schedule
CHARACTERISTICS CHARACTERISTICS Market Research Marketing Strategy SWOT Analysis USP
SNACKs SNACKs Lays was launched in 1995 in India Product of Pepsico Cornitos were launched in 2009 Product of Greendot Health Foods Pvt Ltd
USP of USP of Cornitos Cornitos Gluten Free Cooked in Corn Oil Zero Trans-fat Zero Cholesterol Healthy Snack
Guess?????????????? A ______________sums up the essence of a brand or company A______________ is a statement you choose to embody that differentiates your products and your brand from your competitors.
Well done! Strapline unique selling proposition
OBJECTIVES OBJECTIVES Direction to accomplish the project Undertaking the calculated risk Facing the future contingencies Estimating the total cost to be incurred in the business
OBJECTIVES OBJECTIVES Knowing the total revenue accruing from the business Calculating the amount of investment Grabbing the interest of the investors Fixing time required for completion of the business activities
References businessstudynotes.com P.Narayana Reddy (2010).Entrepreneurship. Cengage Learning https://www.pepsicofoodsfsv.com/ http://www.cornitos.in/about/company
